Marketing High School

KEENEN TRUESDALE

**** ******** *****, ***. * #**, Spartanburg, S C 29303

Cell: 803-***-****

********@*****.**********.***

SUMMARY

Skilled marketing professional focused on exceeding revenue goals, driving high - volume new user acquisition and

growing subscription- based businesses. Versed in all aspects of marketing campaigns from concept development to

execution and launch. Have mastered numerous marketing skills from interning at the Lancaster County Economic

Development Center for four years.

HIGHLIGHTS

New customer acquisition MS Office

Brand development Adobe Illustrator

Graphic design Adobe InDesign

Multi-media marketing Constant Contact

CRM understanding Web Design

Channel strategy

Prospecting

Brand recognition optimization

Google analytics

Knowledge of market trends

Direct mail campaigns Interactive marketing

Strategic media placement

Media relations

Special events planning

ACCOMPLISHMENTS

Conceptualized and launched a successful marketing campaign for the Lancaster County Economic Development

Center, which led to a 75% open rate increase in direct email campaign on Constant Contact. Also developed a

business guide for the entire county of Lancaster, SC that helped major businesses such as Keer Group and Fancy

Pokket USA, relocate to the area. Promoted from "Marketing Intern for Summer" to "Public Relation Specialist"

after just three summers of employment at the company.

EXPERIENCE

LANCASTER COUNTY ECONOMIC DEVELOPMENT CENTER

Lancaster, SC

Public Relation Specialist

0 5/2009 t o Current

Created an official company page on Twitter and LinkedIn.

Developed contingency plans and alternative solutions for all projects. to facilitate interaction with

customers.

Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click -

through.

Mastered constant contact skills by creating templates that attracted customers and increased percentage

rate of successful open emails in less than one month.

Managed both inbound and outbound marketing campaigns to generate new business and to support partner

and sales teams.

EDUCATION

BBA : MARKETING

2014

University of South Carolina, Spartanburg, SC United States

2009

3.2 GPA

Member of Marketing Club

H IGH SCHOOL DIPLOMA

Lancaster High School, Lancaster, SC, United States

3.0 GPA

Member of Junior Civitans Club

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