Customer Service Sales

Roland E. Penn, Jr.

**** ******* ***** ******.****@*****.***

Plano, Texas 75024 Mobile: 214-***-****

Summary

Payment systems executive with demonstrated successes in building high

performance organizations and managing all areas of Business Development,

Sales and Marketing, Information Technology, Finance, and Operations.

Proven expertise in developing new products and new markets.

Specialties

25 years background in card payment systems with expertise in product and

business development. Have demonstrated expertise in:

Corporate Development

. Strategic Planning

. Financial Management

. Business Process Improvement

. Board of Director Relations

. Human Resource Development

Business Partner Development

. Vendor/Business Partner Relations

. Vendor/Business Partner Management

. Contract Negotiations & Management

Client Development

. New Business Development

. Client Relations

. Client Support

. Contract Negotiations

Product Management

. New Product Development

. Product Life Cycle Management

. Portfolio Development & Management

Professional Experience

Columbus Data Services, LLC, Dallas, Texas 2011 - 2014

National Financial Institution Sales

. Developed and executed strategies to create a new direct distribution

channel to Financial Institutions for integrated ATM and debit card

processing.

. Initiated, negotiated and closed long term relationship with the largest

3rd party issuer processor to provide ATM driving and support services.

R E Penn Consulting, Dallas, Texas 2007 - 2011

Consultant

. Engaged by check cashing company to develop alternative delivery

solutions in their reloadable pre-paid debit card program. Developed

business case and implementation plan that that increased their net

revenue 300% and gave them control of customer relationship, product

pricing and features.

. Engaged by a top 10 issuer to lead inbound portfolio conversion.

Resume of Roland E. Penn, Jr.

Page 2

Town North Bank, N.A., Dallas, Texas 1996 - 2007

Executive Vice President, Card Division Manager

Leader of the card processing, servicing and issuing business lines serving

1.1 million accounts and 450 credit unions.

. Transformed the organization from a regional to a national provider of

credit and debit card services for credit unions. Expanded market

footprint to 35 states.

. Created an Agent Issuing Program that within three years of startup,

returned 2.50 ROA and 20% ROE. Organization became the prominent provider

of agent issuing services to the credit union industry.

. Implemented quality initiatives in servicing organization that lead to

99% client retention.

. Renegotiated contract with vendor that resulted in 30% savings.

Cuna Service Group, Inc., Madison, Wisconsin 1986 - 1995

Vice President, Systems & Operations

Lead strategic initiatives in systems, conversion support, production,

finance, and cardholder servicing which included credit, collections, call

center and loss prevention. Managed division that supported 5.1 million

accounts and 2,600 credit unions.

. Established the company as a single source for all card related services

through development of business plan, evaluation and installation of an in-

house debit/credit authorization switch.

. Gained competitive advantage in the market by implementing a new state of

the art card processing system and successfully converting 1,200 credit

unions with 1.2 million accounts.

. Planned, built, and brought on-line a state-of-the-art production center.

. Initiated development and implementation of TQM strategies within the

company which included formalized supplier management.

. Negotiated new processing agreement to provide for long term plan to

migrate all processing functions in-house with the full support of current

contractor which reduced processing costs by 40%.

. Enhanced customer satisfaction and improved productivity by installing

new technologies for LANs, ARUs, and automated call distribution systems

in B2B & B2C call center.

Valley Bancard, Inc., Madison, Wisconsin 1975 - 1986

Vice President & General Manager

Responsible for company planning and daily operations that provided credit

and debit card processing and back office services to 45 financial

institutions. Managed operations, customer service and sales/marketing for

issuer and merchant processing services.

Education

Bachelor of Business Administration

University of Wisconsin, Madison, Wisconsin

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