Sales Analytics, Relationship Management, Marketing & Research

WEBER WANG

647-***-**** ? *****.***@*****.***

RELEVANT EXPERIENCE

Spin Master Ltd. Toronto, Ontario

Senior Sales Analyst -Wal-Mart US (Wal-Mart US Toy Vendor of the Year 2013)

(July 2013 - Present)

. Accountable for driving forecast in the S&OP Consensus process for the

organization's largest customer and currently managing a $200 Million

portfolio of over 10 major brands and thousands of products

. Collaborated with Account Managers and worked closely with Wal-Mart to

chase/secure orders and exceeded sales budget by 39% in 2013 and

currently on track to achieve 33% year over year growth from 2013

. Acted as the main liaison between oversea supply chain, demand planning,

and Account Managers to ensure production plan, replenishment plan and

shipment plan is in line with current business trends and organizational

strategies

. Effectively analyzed retail POS, inventory, margins, licenses, Ad &

Media ROI, and retail marketing initiatives to continuously capitalize

business opportunities and minimize forecast risk

. Presented to the Executive team on business forecast, discussed

challenges and solutions on a monthly basis

Rothmans, Benson & Hedges (subsidiary of Philip Morris Int.) Toronto,

Ontario

National Wholesale Distribution Analyst

(Feb. 2013 - July 2013)

. Maximized shipment volume and drove POS through advising wholesalers on

calculated product mix and distribution points

. Managed relationships with third party data management partners and

wholesale clients to uphold retail purchase data submission accuracy,

track fees for service payments and support business intelligence data

warehouse systems

. Collaborated with marketing, finance, and trade marketing to develop

trade programs, renegotiate terms with channel partners, analyze trade

spends, track vendor funding and manage new product pipelines

. Provided market insights based on geography segmentation, competitive

activity and market events for brand managers to create targeting

strategies and maintained past program activity performance recaps

library

. Led the portfolio rationalization project involving finance and

operations department to select and propose a 10% reduction in existing

count of SKUs to achieve maximum organizational optimization and

presented learning to executive committee

. Standardized B2B loyalty program reporting and analysis for retail

engagement team which led to enhanced program focus

Regional Sales Analyst (June 2012 - Jan. 2013)

. Worked closely with sales management, brand management, national

accounts executives in actively identifying market opportunities/threats

and presented recommendations that supported corporate strategic

objectives to senior management

(Developed a new performance compensation market program supporting

contracting strategy with national chain partners)

. Created and managed a centralized chain retail customers performance

measurement tool/dashboard which was presented to the VP of Marketing

and is currently shared with multiple departments

. Performed detailed internal and competitive analysis on areas such as

pricing, distribution, sales volume measurement & forecasting,

product/brand performance tracking and summarized findings to develop

actionable marketing initiatives

. Regularly visited wholesalers & retailers and improved trade

effectiveness KPIs through developing a new system of price audit which

enhanced CRM data integrity by 50% thus significantly improving margin

reporting relevance

BCE Inc. (Bell Mobility) Toronto, Ontario

Market Analyst (Contract) (Feb. 2012 - June 2012)

. Performed competitive analysis on major competitors in the Canadian

Telecommunication industry to assess Bell's positioning and prospective

growth potential in distribution points, network coverage, subscriber

base and ARPU

. Led associate analysts team to data mine in various advertising channels

(Web Advertisement, Direct Mail, and Newspaper) as wells as consumer

research surveys to perform segmentation analysis used to create

profiled targeting strategies and improve advertisement effectiveness

. Presented key findings on distribution strategies and marketing program

deployment plans to internal external stakeholders

The Canadian Depository for Securities (TMX) Toronto, Ontario

Data Support Analyst - Operations (Contract)

(Sept. 2011 - Nov. 2011)

. Gathered and analyzed information from various sources (Thomson One, TSX

Venture bulletins, NSCC Filings, etc.) to identify Corporate Action and

Entitlement event types for prompt reporting to participants and

subscribers

. Assigned Critical Path checklists for upcoming Maturities, documented

Corporate Action information on event status log prior to distribution

within 24 hours and performed quality assurance through cross-

referencing to uphold service standards

EDUCATION

University of Western Ontario

London, Ontario

Bachelor of Management Organizational Studies, Specialization in Finance

2011

Post-Degree Diploma in Accounting

Proficient in: MS Office (Excel, PPT, Access, Visio), Retail Link,

MicroStrategy, NPD Decision Key, SAP BI/BO, SAP, Salesforce.com, NPD, A.C.

Nielsen, SharePoint, SQL, VBA, Lotus Notes, Thomson One.

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