Sales Project Manager

Matthew V. Lusch

***** ******* ***, ** *****

586-***-**** ******@*****.***

Education: Michigan State University – BA degree in Advertising & Marketing / 2001-2005

Related Work Experience:

Sales Specialist – Careerbuilder Aug 2012 – Current

• Sold, educated and trained clients on advertising and data technology solutions

• Showcased the value and upsold clients on multi-platform advertising branding solutions

• Increased our cost centers revenue by 1.5 million in year-over-year revenue

• Managed over 100 accounts comprised of Fortune 500 and 100 companies

• Heavy use of Salesforce.com to manage activity and collaborate with sales team to pipeline accounts

• Work with director to devise plans and strategies to hit revenue targets

• Enrolled in committees, planned industry events and held summits for our client base to participate in

Senior Project Manager – Doner Advertising Nov 2011 – May 2012

• Managed the Perkins Restaurant digital and creative brand guidelines

• Lead creative development and strategy focused on growing tier 1 & 2 levels of advertising and sales

• Coordinated all sales materials for Perkins Restaurant franchisees

• Analyzed monthly sales reports and forecasted ROI and website usage

• Fulfilled weekly print media insertions while communicating with various vendors and publications

Account Executive – Campbell Ewald Dec 2010 – Nov 2011

• Focused growing the Chevrolet Dealers current advertising and marketing strategy

• Executed the Chevrolet retail broadcast workflow producing over 100 broadcast spots per month

• Worked with field members to align with current Chevrolet campaign

• Communicated with TV stations making sure each broadcast spot was delivered on time

• Provided clients with creative campaign solutions that followed campaign guidelines and GM mandates

Marketing Copywriter – Team Detroit Apr 2007 – March 2010

• Collaborated with designers and production heads to develop marketing materials for Ford

• Wrote and produced ads inside the radio, print, direct mail and web medium

• Grew the Quick Lane Tire and Auto Center brand to its 500 th store opening

• Directed and casted talent per radio campaign

• Liaised with clients to present creative work

Account Coordinator - Campbell Ewald May 2005-Apr 2007

• Tracked the status of Chevrolet projects inside the Events and Promotion division

• Filtered the creative work through the account, production and legal departments

• Built Power Point decks for campaigns used in client meetings

• Helped customize a new routing process to improve turnaround time on client projects

References Furnished Upon Request

Computer Skills / Associations:

• Microsoft Office, Outlook, Salesforce, In Design, SharePoint, Adobe Acrobat and OSX software

• Member of the Advertising Association at Michigan State University

References Furnished Upon Request

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