Sales Customer Service

Kimberly A. Applegate

**** ********** **. **, ***** Canton, OH 44720 330-***-****

**********@***.**.***

Summary

Organized and efficient marketing professional with a broad background

encompassing product management, sales support, communicating with cross

functional teams and building relationships. Provides an analytical

approach using data points from a variety of methods to maximize

opportunities and overcome challenges.

Core Competencies

. Product Management

. Team Leadership

. Data Mining and Analysis

. Process Improvement

. Budget Forecast and Management

. Online and E-commerce Marketing

Professional Highlights

MALCO PRODUCTS, INC., Barberton, Ohio

Marketing Analyst 2/08 -

Present

Incorporates traditional and online marketing, communications and business

development to reach target customers across multiple brands including;

Presta Products, Malco Automotive, PPI and Whiz as well as Consumer and

Contract Divisions.

. Manage product introduction from part number selection to product launch

and promotions.

. Directed a new sales team on the launch and training of a headlight

restoration product to a large automotive service company located in

the Mid-Atlantic and Midwest states

. Prepare monthly reports using proprietary software as well as Microsoft

Excel, Access, Crystal Reports and customer categorization.

. Design and communicate regional and territory business plans for

Manufacturer Reps, Tech Reps and Independent Distributors.

. Provides ad hoc reports and other specific requests with knowledge of

segment goals to provide information needed based on vague requests.

. Implement promotions based on yearly promotional calendar with post

promotion analysis.

. Prepare yearly marketing budget in detail and code all marketing expenses

to control costs.

. Update and maintain product and content on all company websites.

. Led the development of three ecommerce sites, three informational

sites and a password protected training site, launched all in 14

months

. Championed the development of an obsolescence communication procedure for

slow moving and discontinued products to reduce warehouse inefficiencies.

. Obsolete product inventory is down 10%

. Influenced catalog product selection and placement, proofed to maintain

consistent content.

. Direct product demonstration videos as needed using an outside agency.

. Write and publish articles in industry publications.

. Lead and participate in companywide Quality Improvement Teams.

. Created the Quality Management Process for the Marketing and Product

Management Department as well as assisting in companywide processes.

LAUFEN INTERNATIONAL, INC., North Canton, Ohio

Represented the four brands of the Roca Tile Group ceramic and porcelain

tile, Roca, Laufen, United States Ceramic Tile Company and Incepa, to a

multitude of markets with combined sales of more than $90 million. The Roca

Tile Group is one of the largest sanitaryware and ceramic tile

manufacturers in the world with ceramic tile factories in the U.S., Spain

and Brazil.

National Account Manager 4/07 -

2/08

. Maintained and enhanced current programs by building relationships with

Lowe's merchants through regular contact, maintaining knowledge of their

business, identifying needs and opportunities and recommending solutions.

. Prepared and presented presentations to increase product assortment in

Lowe's stores nationwide.

. Educated the Sales Team about Lowe's procedures and processes; use their

regional expertise to build a program that represents product for each

area nationwide.

. Responsible for 2.7 million dollar budget for Stock Wall Tile program.

Product Marketing Manager 6/03 -

4/07

. Analyzed competitors to improve strategic planning for all brands.

. Represented marketing in all cross-company communications, working with

finance, purchasing, logistics and customer service.

. Essential in the design and maintenance of two websites that promote ease

of use and tools utilized by distributors, dealers, architects,

designers, builders and end consumers.

. Streamlined marketing materials such as sample boards, catalogs and

literature sheets as well as the websites to create a consistent image

differentiating each brand represented.

. Introduced The Roca Tile Group to the Architect and Designer community by

training newly hired Specification Managers and providing them with the

tools to educate and promote.

. Unveiled new series in award winning trade show booths throughout the

country.

. Planned and oversaw bi-monthly sales meetings and team building events;

presenting sales statistics, informing of product updates and training

sales team on reporting software.

OFFICEMAX, Shaker Heights, Ohio

Assistant Product Manager, e-commerce 6/99 -

6/03

Strong, profitable performance marketing various lines via e-commerce,

catalog and commercial departments for world leading retailer of office

supplies and equipment with 1,000+ stores and generating $4.5 billion

annually. Negotiated with vendors on 700+ SKUs, made selections and placed

products on company website and in catalogs. Reported to Divisional Vice

President.

. Developed and executed strategic initiatives by comparing industry trends

with sales trends.

. Selected to give presentation on company direction and plans at Las Vegas

Vendor Summit as member of merchant staff /e-commerce group.

Education

KENT STATE UNIVERSITY, Kent, Ohio

Bachelor of Business Administration in Management - 1997

Concentration in Marketing

Software

Microsoft Office (Excel, Word, Outlook, Powerpoint, Access), MapPoint,

Crystal Reports, Basecamp, Photoshop, exposure to SAP, AS400, and HTML.

Advanced Microsoft Excel user.

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