Sales Manager
Resume:
George R. Stauffer
** ****** *****, ********, ** 94506
*****@***.***
Goal-Oriented Sales, Marketing, Business Development and General Management Professional
Skilled in Negotiation • Start-Up and Turnaround Situations • Directing Teams • Problem Solving
Expertise in Strategic Planning • Product Development • Operations • R&D • Advertising
Experience in Diverse Domestic and International Industry Environments
I am a dynamic, accomplished multi-industry professional with experience in sales, marketing, strategic planning, business
development, advertising, product development, and general management. Excellent in situations requiring productivity, high
energy, responsibility, strong work ethic, and an achievement-oriented approach, my strong interpersonal skills and practical
experience combine with creativity and broad business knowledge to enable me to play a uniquely significant role in any
organization, from start-up to Fortune 100.
PROFESSIONAL EXPERIENCE
Diversified Aquatics; Pleasanton, CA and Jacksonville, FL
Vice President of Sales and General Manager; 2011 through Present
Instrumental in the creation and development of a rapidly growing multi-faceted company that includes a wholesale distributor, an
Internet-based retailer, and a commercial producer of consumer sporting goods products. I have been responsible for everything
from the development of the initial company concept through planning and forecasting, launch, start-up operations, and growth
management of a company that sells golf-related products to an upscale customer base. Included among my major
accomplishments:
Developed initial business plan by conducting extensive market research, selecting vendors for initial product line, securing
financing, obtaining all required permits and licenses, acquiring office/warehouse facilities, and recruiting and training staff.
Created company’s web sites, including primary site, e-bay store, and Amazon store by engaging then managing contractors.
Developed marketing and advertising strategy to fashion a corporate identity.
Sourced over 30 products from OEM manufacturers to create a house brand of products.
Directed SEO, Pay Per Click, direct e-mail, and social media programs in order to drive web site traffic, improve organic search
engine rankings, improve web site conversion rate, and increase sales.
Consistently increased sales to generate a 132% increase in average monthly sales.
Upgraded the product line on a regular basis to keep up with evolving industry and a constantly changing consumer demand.
Coordinated efforts of contracted web developers and SEO marketing teams.
Worked with vendors to secure improved delivery, reduced costs, and improved purchasing terms.
Supervised light manufacturing, final assembly, packaging, warehousing, and shipping operations.
Responsible for all Accounts Payable and Accounts Receivable.
Pinnacle Aquatics; Livermore, CA
General Manager/Vice President of Sales/Account Manager; 2003 through 2011
As Vice President of Sales and General Manager for Pinnacle Aquatics, a fast-growing international manufacturer and distributor of
patented thermal protection products for application in the diving and water sports industries, I was responsible for the startup,
business development, and day-to-day management of a company that has become dominant in its market. Among my most
significant accomplishments:
Started up company by conducting extensive market research, developing initial product line, selecting and implementing
software, securing office/warehouse facilities, and recruiting and training staff
Developed marketing strategy and arranged media coverage and advertising, creating a corporate identity.
Developed and implemented multifaceted sales and marketing strategies that resulted in average annual sales growth rates of
42.6% through 2010.
Created innovative sales incentives for both the sales force and retailers.
Improved the product line to meet changing demand.
Initiated Internet sales and sales to national-chain retailers.
Implemented sales and marketing plans and launched two new web sites.
George R. Stauffer…..page 2
Produced a 17% market share in just seven years, with the company enlisting over 375 retailers and 23 international
distributors.
Improved the company’s profit margin by 26% in its second year of operation by negotiating reductions in the cost of goods
sold, selectively increasing prices and arranging more cost-effective shipments of raw materials.
After reassuming the role of West Coast Account Manager, increased territory sales by 11% in each of two consecutive years
while competing in a depressed market.
Oceanic Worldwide; San Leandro, CA
International Sales Manager; 1998 to 2002
Reporting directly to the President of this global leader in the research, development, manufacturing, and sales of high-quality scuba
diving and snorkeling equipment, my responsibilities included all sales outside the US, coordination of international sales and
marketing plans, and communications between corporate headquarters and international offices, affiliate companies, and
distributors. My primary accomplishments included:
Initiated and led a successful turnaround of an underperforming International Sales department.
Analyzed and standardized internal processes.
Developed procedures for internal and external communications and sales order management.
Revised shipping, invoicing, and credit and collections practices.
Drove sales increases of 22% per year over five years with no increase in staff.
Reduced accounts receivable by 55% over five year period.
Created a worldwide brand identity to improve brand recognition and eliminate regional variations.
Reduced marketing expenses by establishing common media materials, permitting other offices to minimize their marketing
costs by simply translating and making minor provincial adjustments.
Siemens Energy & Automation; Ambler, PA
Sales Engineer; 1988 to 1998
As a field Sales Engineer for this industry-leading worldwide provider of electrical, engineering, and automation solutions, industrial
products, software and services, I was responsible for sales of electrical distribution apparatus, motor control, and circuit protective
devices to electrical distributors, OEMs, electrical contractors, and industrial users. My major achievements included accelerating
sales for seven consecutive years for a total of 220%, expanding number of active distributors by 50%, and restoring customer
confidence after a period of substandard representation.
General Electric Supply Company; King of Prussia, PA Sales Engineer; 1985 to 1988
Federal Pacific Electric Company; Wayne, PA Field Sales Engineer; 1984 to 1985
EDUCATION
Masters of Business Administration (in process), International Business Concentration; LaSalle University
Bachelor of Science; Business Administration, Marketing Major; Indiana University
Continuing Education; Numerous seminars and self-study in sales, management, marketing, and business operations.
TECHNOLOGY SKILLS
Proficient in the use of personal computers, peripherals, and other devices in the Windows environment, utilizing
software including Microsoft programs Word, Excel, PowerPoint, Outlook, Internet Explorer, MapPoint, Picture
Manager, and Notepad; CRM programs including SalesForce; Adobe Acrobat and Photoshop; social media web sites; and
several accounting programs.
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