SEO SEM Internet Marketing e-Commerce management
Resume:
CHRIS
HOOD
**************@*****.***
w w w.c h r i s l ho o d .c om
Internet Marketing Strategist E-Commerce Optimization Specialist Web Designer & Developer Project Manager
Highly qualified professional with proven track record of setting & exceeding departmental & company goals. Exemplary analytical,
problem solving & decision-making skills with ability to conceptualize solutions to challenging situations & implement practical,
cost-effective project plans. Talented strategist, project leader & communicator. Areas of expertise encompass the following:
» Budget & Resource Planning » Conversion Testing & Optimization
» Search Engine Optimization » Technology Needs Assessment & Solutions
» Search Engine Marketing » Web Design & Development
» Team Building & Leadership » Project Management
» Inbound Marketing Strategy » Productivity Improvement & Systems Integration
» Social Media Management » Print Design & Fulfillment
Google Analytics Qualified Individual; Google AdWords Qualified Specialist
PROFESSIONAL EXPERIENCE
WGXA-TV, Macon, GA 1/2014 – Present
Local FOX24 / ABC16 affiliate, broadcasting live news & weather four times daily as well as current news updates online 24/7.
Web Marketing Producer – Responsible for all online marketing activities, including: social media marketing, banner advertising for
networks as well as local advertisers, Search Engine Optimization, web design & development, content management, conversion
optimization, online user experience improvements and reporting.
» Redesigned site, incorporating better use of brand identity, improved overall user experience and implemented on-site SEO best practices
» Increased monthly total traffic 83%; organic search traffic more than 400%; avg. pages per visit 37%; avg. time on site 154%
» Increased monthly return visits 137%
» Decreased bounce rate 29%
» Created Featured Stories & Related Stories modules on article pages, increasing pageviews per visit by 153%
» Served as project lead with third-party CMS provider to optimize site code, reducing page load times by 75%
» Automated social media marketing through use of website CMS and third party web applications, increasing social reach 300%
» Streamlined contact form request processing and FCC compliance by automatically routing emails to appropriate staff based on visitor needs
» Integrated video hosting service to company YouTube channel, increasing daily views 300%
SHUBEE, Macon, GA 4/2007 – 11/2013
International supplier of disposable shoe covers, Personal Protective Equipment & marketing tools. Four-time Inc. 5000 recipient.
E-Commerce Manager, Promoted to new department – 11/2012 – 11/2013 – Responsible for all online marketing activities
including: Pay Per Click campaigns, banner & online marketplace advertising, Search Engine Optimization efforts, website design &
development, systems integrations & conversion optimization.
» Using on and off-site SEO and SEM best practices as well as code optimizations increased web traffic by more than 200% while
maintaining an average 4% conversion rate, increased total online revenue more than 700%; increased average order value >35%.
Gained an average of more than 200 new clients per month. Increased online net-new revenue more than 100% in less than nine
months & repeat online revenue by more than 10%
» Developed & maintained Pay Per Click campaigns spanning AdWords (text, display, PLAs and Google Shopping), Bing ads
and Amazon Ads. Campaigns included 600+ ads utilizing 20k+ targeted search terms with a total budget of $5000+ per month,
maintaining an average 350% ROI
» Expanded product offerings from single website to four online marketplaces & utilized automated product feeds to publish product line
to more than 500 Comparison Shopping Engines
» Served as project lead with third party developers to create & implement new CRM solution combining e-Commerce, inventory
management, salesforce & marketing automation into single system to improve overall company productivity/departmental
transparency & reduce sales order fulfillment time. Impact of system increased total company sales by 32%
CHRIS
HOOD
SHUBEE, Macon, GA
Marketing Manager, 4/2007 – 11/2012 – Responsible for all inbound & outbound marketing activities including: catalog pro-
duction, direct mail marketing, email marketing, event & trade show planning, product launch & brand protection.
» Worked with sales team & management staff to train employees on how to build a better brand for ShuBee through product &
brand awareness & clearly establish the desired culture for the company
» Enforced project management system to ensure all marketing efforts were completed on time & within scope
» Transitioned fax marketing from in-house to outsourced solution increasing reach from 3,000 recipients/month to 21,000+ three
times per month while keeping costs the same
» Migrated email marketing efforts to new vendor reducing costs by 50%; integrated social media marketing, reviews & weekly
surveys while increasing subscriber base more than 100% (15,000+ current subscribers worldwide)
» Established corporate social media presence; personally invited to one of the country’s largest HVAC trade shows to teach
contractors how to use social media for branding
» Implemented new print marketing services for clients, growing this segment of business from <1% to >7% of total company
revenue in less than one year
» Created Inbound Marketing program using existing website as lead generation tool coordinating efforts from OutReach & Sales
teams
3 a.m. DESIGN STUDIO, Macon, GA 1/2004 – 4/2007
Full service creative services studio offering print, web design and marketing services catering to SMB & non-profits.
Owner – Responsible for all day-to-day operations of business including project & team management, job tracking, bookkeep-
ing & business promotion
» Consulted with prospective & existing clients to determine business needs & provide appropriate solutions
» Developed custom, automated solution for online proofing of jobs to clients
» Managed more than 60 clients worldwide, providing solutions for a wide array of marketing
» Developed & managed projects to provide client solutions as outlined in project briefs
» Coordinated efforts both in-house & outsourced to ensure project deliverables were achieved on-time, within budget &
according to project scope
ALPHAGRAPHICS, Macon, GA 6/2002s – 2/2006
Full service, 9001 ISO certified print shop specializing in digital and offset printing.
Graphic Design Specialist – Responsible for working with clients from project conceptualization to final design & production
ensuring all projects were turned around in timely manner & met or exceeded project expectations
» Consulted with clients for conceptualization, drafts & production of informational & marketing collateral
» Preflight all job submissions from clients to ensure press-readiness
» Ensured PrePress Design department was profitable by tracking all time worked on projects & billed to clients
» Created workflow to manage all on-site & off-site backups of all projects
» Served as project lead to collaborate with third party developer to create & customize state-of-the-art automated PDF
workflow offering fully automated preflighting, proofing & archiving using open-source resources (system still in use
today)
» Increased design production more than 15%
» Reduced number of output errors & redos to less than 1%
CHRIS
HOOD
TECHNICAL EXPERTISE:
Operating Systems: Mac OS: System 6 - 10.8.x; Microsoft Windows: XP - 8; Linux: RHEL, CentOS, Ubuntu
Software: Microsoft Office Suite: Excel, Outlook, PowerPoint, Publisher, Word
iWork: Keynote, Numbers, Pages
Adobe Creative Suite CS – CC: Acrobat, Dreamweaver, Fireworks, Flash, Illustrator, InDesign,
Photoshop
Quark XPress: 4.11 – 7.0; PageMaker 6.5
VMWare – ESXi, vSphere; Parallels
SugarCRM: CE 6.5, Professional 6.2; ACT!
Magento: CE 1.3 – 1.7.0.2; osCommerce
Google AdWords Editor; Bing Ads Editor; WordStream; Moz (formerly SEOMoz)
All major Internet browsers
Wordpress, Drupal, Joomla, dotCMS
HMTL; CSS
Basic Understanding: PHP; MySQL; XML; JavaScript; Velocity
E DUC AT ION:
Middle Georgia State College
Major: pursuing Bachelor’s degree in Business & Information Technology / Marketing
Accomplishments: National Dean’s List; Outstanding Contributions to Student Newspaper (Matrix); Outstanding Achievement as
Editor (Matrix); Exemplary Services Award (Matrix); Service & Leadership Award (Humanities Department)
R E F E R E NC E S:
Randy Bennett
Owner / G2G Success Group
Cell: 478-***-****
Email: *********@***************.***
David Cameron
Developer / ZDK Softworks
Teacher – Computer Science / Mercer University
Cell: 478-***-****
Email: *********@*****.***
Brian Chesnut
Sales Consultant / ShuBee
Cell: 478-***-****
Email: *****.*******@******.***
Contact this candidate