Sales Manager

Zayra Alicia Fossé

305-***-****; *******@*****.***

www.linkedin.com/in/zayrafosse/

SYNOPSIS

Dynamic business strategist with 9 years experience in Recruitment, Marketing and PR, Business Development and

Diversity Management. Polished communicator at ease interacting with and influencing all organizational levels.

Native bilingual Spanish and English.

PROFESSIONAL EXPERIENCE

THE AMERICAN BOARD - Washington, DC May 2011 to present

National provider of alternative teacher certification to professionals.

Manager, of Strategic Marketing

• Developed, implemented and managed strategic public affairs strategy increasing brand awareness and support

from policy makers, elected officials and community leaders.

• Represented organization in a variety of community based events, served in committees and delivered target

messaging to elected officials, policy makers and administrators

• Identified, assessed and recommended the alignment of community partnerships to build value-base

relationships that increased the Company’s return on investment through sponsorships.

ATLANTA BRAVES - Atlanta, GA Oct 2010 to May 2011

Public and Community Affairs Manager

• Developed and strengthened the relationship between the Gwinnett Braves and diverse communities by

developing strategic relationships with key leaders, elected officials, regulators and other key community

stakeholders.

Administered the team’s Foundation, grant programs and minority outreach initiatives

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Managed all activities of the Public Affairs Department and facilitate media training for players and executives

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Served as spokesperson for the organization and served on community boards and key events.

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MACY’S INC. - Atlanta, GA May 2008 to August 2009

Multicultural Marketing Manager

• Managed comprehensive multi-media advertising and public relations strategy to target and reach a diverse range

of multicultural and specialized market segments including special events and promotions.

Generated $717 million dollars in sales outperforming the general market by five percentage points

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Ranked #1 among all Macy’s division in total sales with multicultural sales accounting for 24% of the total division sales

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Recognized by Division Vice President for outstanding representation of the company in the community

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THE COCA-COLA COMPANY- Atlanta, GA May 2006 to May 2008

Community Relations and Business Development Manager

• Effectively managed the local relationships among community leaders, elected officials (PAC) and non-profit

organizations in order to generate incremental sales volume and long-term share growth. Facilitated the

implementation of system-wide marketing campaigns at the local level.

Created strategic plan for over 30 cause marketing and special events campaigns with over 10,000 participants

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Managed communications, volunteer activities and public relations for 6 sales centers and one manufacturing plant with

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3,000 employees

Founded and led Hispanic employee affinity group and assisted in the development of the company’s Diversity Council

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GWINNETT COUNTY PUBLIC SCHOOL DISTRICT, Suwannee, GA April 2005 to May 2006

Recruiter

• Created recruiting strategies that allow for successful sourcing of highly qualified talent.

• Managed recruitment cycle process for Georgia's largest employer.

• Established and maintained relationships with principal's and other hiring decision makers.

• Maintained current knowledge of government regulations employment guidelines and laws.

• Created strategic alliance with various organizations to ensure constant flow of highly qualified applicants.

• Completed training for Society of Human Resource Management Professional’s (SHRM) Certification.

GEORGIA STATE UNIVERSITY, Atlanta, GA July 2003 to April 2005

Recruitment and Retention Coordinator

• Managed university recruiting, and employment branding and marketing efforts.

• Lead recruitment efforts through local secondary school outreach programs

• Ensured recruitment sources were managed to budget

• Sourced candidates through interviewing and assessments

GWINNETT COUNTY PUBLIC SCHOOL DISTRICT, Suwannee, GA Aug 2001 to May 2003

High School Guidance Counselor

• Implemented a comprehensive counseling program for freshman students.

• Achieved Train the Trainer Certification for The Seven Habits of Highly Effective Teens.

• Trained administrators and teachers in cultural sensitivity and parent outreach.

BIBB COUNTY SCHOOL DISTRICT, Macon, GA Aug 1995 to June 2001

High School Teacher and Guidance Counselor

• Taught Spanish to K-3 students and Language Arts to grade 6 students.

• Selected for the State Department of Education’s Writing Team as co-author of the Spanish curriculum.

• Served as Chair of the Foreign Language in the Elementary School Program (FLES) Committee for the Foreign

Language Association of GA (FLAG).

EDUCATION

Fort Valley State College, Fort Valley, GA

Masters of Science in Counseling 1998

Georgia College and State University

Bachelor of Science in Spanish 1994

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