Industry Experience:

BILL LAGOR

*** ********* **. 972-***-**** * ***-*54-

7423

Allen, TX 75013 www.linkedincom/in/BillLagor

*********@*****.***

SENIOR SALES PROFESSIONAL

New Business Development...Sales Channel Development...Account

Penetration

Consumer Packaged Goods (CPG) sales manager, with retail expertise in the

Grocery, Natural & Organic channels. Retail account penetration, with

expertise working with Brokers and Distributors focused on increasing

volume, profit and market share. Broad based expertise in leveraging sales

closings, relationship building, and the ability to meet/exceed sales

goals. Career highlights include:

V Significant volume increases by insuring accounts are carrying the

proper assortment based on their demographics, as well as successfully

launching both product extensions and new lines.

V Recognition for sales accomplishments and "risk-reward" approach to

business development.

V Recipient of company's "President Award" for outstanding corporate

contribution.

CAREER CHRONOLOGY

Preferred Brands International (Tasty Bite) - 2012 -Present

Southwest Territory Sales Manager - Dallas, TX

Develop and execute superior retail programs to drive volume, profit and

share with assigned retailers. Identify opportunities to increase current

consumption among consumers, target new customers and expand the overall

customer base.

. Worked with Brokers, Distributors and Retailers to identify sales

opportunities.

. Annual volume increases at key accounts that resulted in double and

triple digit increases.

. Utilized syndicated data (Nielsen, IRI, WHO cube etc to maximize

sales potential at accounts and determine success of programs

executed.

A.C. Nielsen Company - 2011 - 2012

Retail Associate Client Manager - Dallas, TX

Responsible for syndicated data analysis with major convenience store chain

as well as Military clients (DeCA, AAFES, NEXCOM). Worked with buyers to

identify opportunities and analyze their respective business to help drive

sales and identify opportunities.

. Utilized Spectra data to help identify potential store locations based

on demographic profiling.

. Worked with buyers in various categories and taught them how to use

various Nielsen tools in order to analyze their business,

opportunities and potential risks.

Twinings North America - 2008 - 2011

Southwest Region Manager - Dallas, TX

Responsible for sales and distribution in the "specialty" tea category

(Natural, Organic & Grocery) for Twinings North America. Responsible for

managing brokers and distributors in order to drive volume and distribution

with retail chain (Grocery, Convenience store, Natural and Organic)

accounts.

. Utilizing syndicated date (Spins, Who Cube, Nielsen) to increase sales

and distribution at accounts such as Whole Foods, Albertson's, HEB

etc...

. Achieved new distribution by taking advantage of distributor

shows/table tops as well as participating in events such as Expo East,

Expo West, AWG etc...

BILL LAGOR *********@*****.***

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Cadbury Schweppes America Beverages 2004 - 2008

National Accounts Manager - Dallas, TX

Managed the entire spectrum of brands under the new ownership (Cadbury

Schweppes). Brands included Dr Pepper, Snapple, Mott's, Mr. & Mrs. T's

etc... Responsibility included Grocery accounts, Convenience stores,

Military accounts and Airlines (i.e. American Airlines, Delta, Southwest

etc

. Applied grocery and convenience store expertise to effectively grow

brands in Europe to a 24% market share vs 14% in the US at Military

retail locations.

. Successfully sold in distribution and managed contracts with major

airlines to sell Dr Pepper - Canada Dry brands as well as Mr. & Mrs.

T's mixers.

Dr Pepper 7UP Company 1997-2004

Various Positions - Dallas, TX

Managed the portfolio of Soft Drink brands calling on Grocery stores,

Convenience stores, Military, Airline and 3rd Party.

. Director National Accounts - Military, Airlines, 3rd Party 2001 -2004

. Division Manager - Grocery & Convenience 1998 - 2000

. System Marketing Manager - Syndicated data (i.e. Nielsen, IRI etc

1997 - 1998

Military - US Army commander

Education - BA Marketing & Management, Stetson University

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