Marketing Sales

Seamus Richard Riley

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**** * *** **. *********: 708-***-****

Orland Park, Il 60462 E-mail: *************@*****.***

EXPERIENCE

GolinHarris- Chicago, Illinois

Media Connector Intern – Consumer Practice 1/14 – 4/14

WhiteWave Foods

Drafted weekly blog posts for WhiteWave Food’s blog, The Grazing Mind

Pitched media for Silk Spring Cleaning campaign and secured media placements with blogger contacts

Researched and prepared daily monitoring reports for national coverage of industry news and brand mentions sent

directly to client

adidas

Pitched New Orleans media including the The Times-Picayune for the 2014 NBA All-Star game

Compiled comprehensive coverage reports of media mentions of adidas product launches for adidas soccer, running and

basketball

Developed and executed disruptive marketing strategies for adidas athletes, adidas Springblade Razor and adidas Energy

Boost 2

Constellation Brands Beer Division

Drafted media materials, including pitch letters, fact sheets and press kit materials and releases

Secured local media placements in Houston, Sacramento and Cincinnati for Corona Extra on Tap selected U.S. release

and the national announcement of the release including Maxim

Created extensive media contact list of national nightlife and beer writers and bloggers.

Dude Products, Inc. - Chicago, Illinois 6/12 – 9/13

Intern Dude

Start-up experience in male oriented consumer goods and category innovation.

Designed and executed guerilla marketing campaigns for targeted college sampling and sales of products

Managed and updated Dude Products social media outlets - Twitter, Facebook, Tumblr, Instagram, Vine & Pintrest with

growth rates at or above 1000%.

Executed outreach to introduce the company and product to national media, establishing connections and yielding

coverage in Time, the Chicago Tribune, MTV and the New York Post

Created custom materials to engage customers and supplement SEO efforts, including blog write ups, product reviews,

web messaging and company updates

EDUCATION

Eastern Illinois University, College of Liberal Arts Graduation Date: 6/13

Bachelor of Liberal Arts Journalism

Software/Technical Proficiencies: Adobe CS5 (Illustrator, InDesign, Photoshop,) Microsoft Office (Excel, Outlook,

Access, Word), Windows OS, MAC OSX

ACTIVITIES

The Agency. Eastern Illinois Student Ran Public Relations Firm

Associate member –Writer, communicator, and designer

DEN. Daily Eastern News. Eastern Illinois Student Ran Newspaper

Writer and reporter.

Lambda Chi Alpha Fraternity

Public relations officer

American Cancer Society

Event planner and communications specialist

Children’s Advocacy Center of East Central Illinois

Campaign leader

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