Marketing Sales

Mark Cramer *** North Taylor Avenue, Oak Park, IL 60302 312-***-**** ***********@*****.***

Experienced Digital Marketing and Internet Marketing Strategist with success in leading and executing

creative, marketing, and strategy campaigns for Universities and Fortune 500 companies. Results-based

creative focused on analytical metrics for traditional and new media for both B2B and B2C customers.

EXPERIENCE

Digital Marketing Strategist – Beyond Big Marketing 2010 - present

Develop brand and marketing initiatives for a diverse group of companies. Led integrated marketing

campaigns that include a diverse range of marketing strategies and. Initiated competitive market research

comparing messaging efficacy and seo traffic patterns to ensure successful launch in marketplace.

Produced a 300% increase in conversion and several Google first page positions for clients.

Initiated custom client comparison analytics and created benchmark data to measure new digital

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launches and campaigns

Created and implemented micro sites to drive targeted traffic to defined client channels that

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showed best opportunities for growth

Created and implemented and measured blog, SEO, PPC, email and social media campaigns

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Assembled and managed teams of writers, designers, developers, and sales teams, as needed.

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Materials included presentations, email campaigns, blog posts, press releases, videos, research

studies, landing pages, flyers, etc.

Integrated Marketing Manager – Deltak 2008- 2010

Marketing lead for new University strategies of online and offline marketing initiatives -- involving, but

not limited to: student personas, University competitive analysis, strategic alignment, design, content

management, Information Architecture, User Experience Design, Ecommerce, lead generation,

conversions, keyword analysis, programming, and reporting.

Developed project plans and ensured milestone completion for University websites and related

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marketing including: branding, design, User Experience, SEO/SEM, content development,

website development, affiliate marketing, conversion testing, and PPC for Universities including:

o Creighton University o Lewis University

o Northwestern College o Sacred Heart University

Managed monthly budgets in excess of $40,000 in PPC and CPM campaigns for Adwords,

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Facebook, and other networks creating leads sufficient for successful online degree launches

Digital Content Director – Tribal DDB 2008 (Contract)

Lead development of a micro site within the Lowe’s site to promote Lowe’s, as a source for lifestyle

needs. The site includes several recommended features including: Moving planner, moving videos,

moving toolbox, and product recommendation pages. Additional responsibilities included:

Created competitive analytics, web usability, content development, and proprietary features that

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lead to a successful website launch still active on the site today

Chief Creative Strategist – b media 2006- 2008

Established best practice strategies for SEO, content development, and website usability. Provided

creative strategies for marketing campaigns for core client group. Created a process for optimizing

international websites and integrating dozens of languages and countries resulting in successful

multicultural digital marketing campaigns. Duties included:

Developed integrated marketing programs for Fortune 500 companies

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Analyzed and developed plans for web site branding, usability, page rank and stickiness

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Initiated, managed, & maintained unique Google personas for national & international websites

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VP Creative Marketing – Killian Advertising 2002 – 2006

Managed client relationships and spearheaded successful new business development initiatives resulting

in over 2 million dollars in yearly revenue. Created digital marketing and website projects from initiation to

launch. Led internal staff and external suppliers on several complex projects simultaneously.

Launched successful brands through, naming, messaging and analytical competitive research

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Established dominant, findable Internet presence for clients through SEO & SEM programs

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Developed strategic integrated marketing plans to grow agency and client business

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Chief Marketing Strategist –Web Design Group 2000 – 2002

Marketing strategy lead for major Chicago based clients. Developed the concept of Holiday store micro

sites and email based e-gift certificates for the H20 +and Mark Shale. These strategies were instrumental

in doubling Xmas Holiday sales for both customers and lead to similar strategies for all holiday occasions.

Duties included:

Optimized marketing campaigns and business objectives for integration from traditional to

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integrated customer development programs

Integrated online / offline communications to leverage client brand messages and maximize ROI

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V.P. Creative Client Services - Guertin Associates 1989 - 2000

Created and managed a 12 person creative staff with ongoing responsibility for staffing and professional

development to support an agency with top-tier financial services clients, Fortune 500 clients and major

clients in the Chicago area. Created client marketing and product identity campaigns that exceeded

identified share and revenue objectives. Duties included:

Created client marketing campaigns designed to deliver identified share and revenue objectives

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Analyzed effectiveness of campaign performance and provided forward recommendations

Initiated brand image through logos, trade materials, packaging, collateral and direct mail

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CLIENTS OF NOTE

Accent Health, BP, Chicagoland Chamber of Commerce, Cisco, Creighton University, Evinrude, Georgia

Pacific, Heinz, Helene Curtis, H+R Block, H20 Plus, Gordon’s Gin, IH, Johnson Outboards, Kibbles ‘n

Bits, Kraft Foods, KFC, Lowe’s, McDonalds, Power Plate, 1-800-Gift Certificate, Tecate, UL, UNOCAL,

Wells Fargo, Winston & Strawn

Additional agency relationships – Flair Communications, FCB, Frankel

TECHNICAL SKILLS

Adobe CS, Microsoft Office, Google Analytics, SEM Rush, AWE.SM Social, Sales force,

EDUCATION

Rasmussen College Academy of Art Chicago

Internet Marketing Degree, 2010 Advertising Design

RECOMMENDATIONS

http://www.linkedin.com/profile/view?id=5493600&trk=hb_tab_pro_top

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