Daniel E. Tasman

***** ******** ******, **** *****, FL 33428, Phone: 561-***-****, E-Mail: aceiqq@r.postjobfree.com

Profile

Highly experienced in online brand marketing with project management skills. Success in improving brand recognition, developing and implementing effective

marketing plans and creating an effectual digital media presence. Special expertise in digital media, creative services, and organizational improvement. Superior

problem solving, financial, and relationship management skills.

Experience

Office Depot Global Headquarters Sept 2012 – Current

Email Marketing Analyst

Analyze and provide guidance on email retention, convert new customers through prospect mailings, and product category penetration.

Develop and implement email segmentation strategies, analyze potential of offer creation, how it will effect top -line and profitability of category and channel,

email file creation and execution, and supportive email efforts and execution from cross -channels.

Post analysis is supported through this position and used for further email campaign forecasting and ROI.

Aggressively drive sales and program efficiencies

Develop strategies and execute email program through agency part ner and internal creative teams

Manage audience segmentation and profile optimization for email file

Monitor channel performance and recommend timely actions to optimize campaigns

Strategically outline and Implement initiatives that enhance program productivity and create new growth opportunities

Prioritize execution strategy based on revenue potential

Run well-conceived tests to help optimize program goals

Track & analyze metrics to evaluate and improve the effectiveness of the program

Creation of offers, incentives and campaigns to boost program goals

Working directly with cross functional partners in Marketing, Ecommerce, Merc handising, Analytics and Retail

Work actively with business intelligence teams to enhance integration of digital data into our systems

Oversee development of creative assets to be used in campaigns

Office Depot Global Headquarters April 2012 – Sept 2012

Marketing Project Manager

Manage sign kits - from initiation to execution in stores - that advertised products, launches, special events and promotions in Office Depots retail stores.

Work with vendor partners, merchant buyers, designers, and printers to complete kits, ensuring timeliness & proper execution in stores.

Coordinate pricing signs related to newspaper inserts and special promotions, working with merchant buyers to confirm validit y of pricing, SKUs, and active dates

for stores.

Assist in approval of vendor-produced corrugate displays in stores for each promotional period throughout the calendar year.

Florida Atlantic University Marketing & Communications Dec 2009 – April 2012

Digital Marketing & Social Media Coordinator

Communicated and upheld the College's brand identity policies and procedures throughout the campus community.

Managed multiple, complex multi-faceted projects to meet key milestones within budget.

Collaborated with university representatives to develop strategies related t o electronic content conversions, upgrades, and creation.

Overseen web content writing and editing team to ensure standards for quality and accuracy are met.

Assisted with strategic and tactical aspects of electronic media marketing programs.

Lead projects related to web content strategy development and execution, social media content development and management, research, and adv ertising.

Developed, created and published content in support of internal communications efforts related to electronic media marke ting programs.

Worked with external vendors such as marketing services firms, writers, and printers as needed.

Tracked and measured results of all marketing tactics and programs.

Managed relationships with key university stakeholders.

Florida Atlantic University Marketing & Communications Sept 2009 – Dec 2009

Digital Marketing & Social Media Coordinator Intern

Developed content for advertising (print, radio, television, online).

Created and implemented a university wide social media strategy.

Worked with various university officials to develop and implement marketing strategies for various purposes including student recruitment, fundraising and

image.

Collaborate with internal Design & Production team, including graphic designers and campus photographer, from concept to final design of marketing materials

Coordinate campus photo shoots with scheduling freelance photographers.

Education

Florida Atlantic University June 2007 – May 2011

Bachelor of Business Administration

Major: Marketing & Finance

Affiliations: Sigma Chi International Fraternity – President, Public Relations Director, South Florida Interactive Marketing Association

Skills

Marketing, Leadership, Solution Development, Social Media, Budget & Cost Control, Management, Online Analytics, Campaign Desi gn & Management, Editorial

Services, Strategic Planning, Interactive Design, Content Delivery, Website Improvement, Process Optimization, Creative & Graphic Design

Contact this candidate