Sales Account Executive

JOHN LANDRY, JR.

*** ****** ***., **** #** ~ Evanston, IL 60202

847-***-**** ****.******@*******.***

S E N I O R I N T E G R AT E D M A R K E T I N G E X E C U T I V E

MARKET STRATEGY & PLANNING ~ DIGITAL MEDIA & SOCIAL MEDIA MARKETING ~ MOBILE MARKETING ~ INTEGRATED MULTIMEDIA

Innovative and versatile senior marketing executive with recent MBA (digital marketing and innovation) and track record

of success spanning startups, industry leaders, and agencies. Proven ability to deliver large scale increases in

consumer engagement metrics through digital marketing/social media initiatives. Track record of partnering with

core/traditional marketing efforts in an effort to enhance organizational brand KPIs. Experience in channel / partner /

VAR marketing. Reputation as advertising industry thought leader with nationwide presentation history. Previous fast

track advance in sales of combined multimedia advertising – print, digital/social media, and broadcast advertising.

Market & Channel Strategy Google Analytics Marketing Strategy & Execution

Digital / Social Media / Mobile Advertising Platform Development Traditional & New Media

Branding & Messaging Demand & Lead Generation Sales Channel Development

Target Marketing Partner Development / Enablement VAR / Reseller Management

NEW MEDIA EXPERIENCE: SEM, Google, Hootsuite, Google Analytics, blogs, social media, mobile media, viral

SELECTED ACCOMPLISHMENTS

SUCCESS MARKETING PRODUCTS AND SERVICES RANGING FROM:

NBA & NFL TEAM PORTFOLIO ~ NEW MEDIA ~ ADULT LEARNING ~ PHARMACEUTICAL SALES

RENARD:

• Increased product volume +40% versus last year to company record by developing innovative market

specific marketing strategy and building distinct sales channels.

o Built direct to consumer sales channel +55% and business channel +18% versus last year

largely based on development and continued enhancements to effective digital marketing and online

sales strategy, particularly: SEM (SEO, organic & paid search, social media marketing, etc…)

COMCAST:

• Drove new digital media category to #1 in Chicago market via innovative marketing strategies.

• Delivered 200% increase in advanced media clients by building top sales/marketing team.

• Over two year period, led team that achieved 4 fold increase in user engagement of newly developed

products – instrumental in development of metrics that captured target market.

• Played key sales/marketing role in growth of annual revenue 20+% and margins 70+%.

PREVIOUS:

• AT&T MEDIA SERVICES – Four time Top Revenue Award Winner & Account Executive of the Year.

TCI MEDIA SERVICES – Annual Sales Award, & Sharp Shooter Award

PROFESSIONAL EXPERIENCE

TEAM LANDRY INC. – Consulting Firm Evanston, IL

Founding Principal, 2012 Present

• Develop and Implement traditional and digital marketing strategies for going concerns.

• Establish policies and procedures to evaluate and improve overall efficiencies of organizational sales and

marketing strategies.

RENARD LIMITED – DBA The Shred Authority, data security & destruction firm Chicago, IL

Vice President (VP) – Sales & Marketing 4/2010 Present

• Recruited to build strategic plan including corporate positioning, marketing, and competitive analysis, consumer

segment selection and penetration plans and related product positioning.

JOHN LANDRY, JR. PAGE 2

RENARD LIMITED – Vice President, Sales & Marketing – cont’d

• Lead development and execution of marketing strategy utilizing digital media, organic and paid SEO, SEM,

email, trade show, blogs, and viral/social media programs resulting in five (5) fold increases in conversion rate

and lead generation.

• Develop and direct rollout of national marketing strategies to drive demand and lead generation.

• Develop and manage execution of annual marketing operations budget and manage P&L.

• Oversee development of traditional and digital sales tools and materials and launch new programs, such as

Client Referral, which has increased consumer channel sales.

• Currently laying groundwork for national association data destruction firms to increase awareness.

• Develop and implement operational improvements that result in overall efficiency.

COMCAST SPOTLIGHT – Nationwide multimedia organization Chicago, IL

Senior Account Executive – Advanced Media Division Launch (New Media), 6/2006 – 11/2009

• Selected for launch team of new advertising division and helped develop new media advertising platforms for

Comcast – most notably .net & OnDemand, including forecasting and pricing.

• Managed small staff in implementation of on demand and online advertising plans.

• Developed market strategy, advised on product development, training and marketing in highly entrepreneurial

startup environment.

• Structured combined external / indirect channel sales and marketing strategy; recruited and trained sales and

marketing staffs and partners

• Launched multiple advanced media advertising products achieving nationally recognized success.

• Identified client needs and cost parameters and refined advertising offerings.

• Developed marketing strategies and advertising campaigns for advertising agencies and media buyers to

achieve their long term marketing goals

AT&T MEDIA SERVICES – Regional multimedia organization Chicago, IL

Senior Account Executive – Chicago District Consolidation, 7/2002 – 6/2006

• Based on award winning sales/marketing results, handpicked by Chicago market (#3 nationwide) management

to help establish AT&T in highly competitive market.

AT&T & TCI MEDIA SERVICES – Formerly Bay Cable and Northwest Cable Advertising San Francisco, CA ~ Seattle, WA

Assistant Sales Manager – Senior Advertising Account Executive– San Francisco, 2/1997 6/2002

• Managed sales staff of 2 3 and developed to successful careers in ad sales and marketing.

• Drove penetration of major accounts with quantifiable / qualitative research and aggressive sales.

Senior Account Executive – Seattle, 2/1997

Senior Account Executive – San Francisco, 2/1995 – 2/1996

• Won annual sales awards and handpicked to refine sales tactics for Seattle sister company.

THE OAKLAND TRIBUNE Oakland, CA

National Account Executive, 1993 1995

Classified Account Executive, 1992 1993

E D U C AT I O N

MBA – Digital Marketing & Innovation BENEDICTINE UNIVERSITY, Lisle, IL, 2010

BA – Economics CALIFORNIA STATE UNIVERSITY, Hayward, CA, 1995

PROFESSIONAL DEVELOPMENT: LEARNING INTERNATIONAL – Professional Selling Skills

COMCAST & AT&T – Sales, Negotiation, Closing, & Account Management

P R O F E S S I O N A L A F F I L I AT I O N S

Northwestern University – Kellogg School of Management

Levy Institute for Entrepreneurial Practice Evanston, IL

California State University Alumni Association Hayward, CA

Benedictine University Alumni Association Lisle, IL

Citizen Police Academy Alumni Evanston, IL

McGaw YMCA Evanston, IL

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