Johanna K. Hackett
Redondo Beach, CA 90278
**************@*****.***
SUMMARY
Team oriented entrepreneurial manager with proven creative project
management skills. Demonstrated the ability to multi-task and work well in
both start-up and established environments. Seeking a challenging
managerial position whereby my professional experience will contribute to
increased customer satisfaction and company growth.
PROFESSIONAL EXPERIENCE
Project Manager / Start-up Consultant March 2014 to current
FoLAR (Friends of the Los Angeles River)
Developed new small-business venture to bring earned income to FOLAR:
"FoLAR's Frog Spot"
. Conception to execution and launch of the first pop-up caf / visitor
center on the Los Angles River
. Spearheaded all facets of this piggy back project called "The Frog Spot",
business plan, budget, production, documented action plan, vendors,
deliverables, tours, volunteer events, signage and merchandising plan
. Conduct and compile necessary research for development of business plan
. Wrote and executed business plan including Executive Summary,
programming/ activities, financial projections, and SWOT analysis
(Strengths, Weakness', Opportunities, Threats)
. Set up systems for projects to be assigned for delivery and deadlines
including site construction
. Created WIP (work in progress) on all projects to ensure on time delivery
. Strategically develop marketing collateral for information, outreach
and promotion of "The Frog Spot"
. Determine all logistics: access to river site, parking, schedule,
merchandise distribution, storage, and staffing
. Obtained LA County, various city, and California State licensing and
permits for construction, operation and land lease
. Assist in assessing potential river-adjacent sites for future projects
Wet Cement / 1502 Venture Capital
Operations / Production Manager 20011 to 2014
. Managed all facets of production from concept to shipping for 7 lines,
men's, women's apparel and accessories
. Reported daily to owners regarding all aspects of the business
focusing on budgets and sales
. Prepared weekly schedules for production and shipping
. Monitored sales and adjusted production plan in a timely manner to
prevent unplanned out of stocks
. Responsible for the sourcing, selection, and management of suppliers
and subcontractors
. Responsible for the ordering of all materials and production items for
apparel and accessories
. Managed licensing contracts and production with Warner Brothers for
launch of D.C. Comics licensing apparel lines
. Increased staff productivity and profitability by streamlining
operations
. Shipped Neiman's, Nordstrom, Bloomingdales, Harry Rosen (Canada),
Hautelook.com
. Managed daily operations of Customer Service, Marketing, Sales,
Purchasing and Quality Control Departments
The Merchandise Company
General Manager 2008 to 20011
. Managed staff of 35 employees within, artist relations, product
development, production, sales, customer service, warehousing, ecommerce
fulfillment, and business development
. Generated a cost effective budget to increase the bottom line
. Negotiated price and cost with vendors to increase profit
. Liaison to London office for international contracts and products
. Developed a marketing strategy between our clients and our built in
apparel brand, Cardboard Robot
. Implemented costing sheets for each job for every client to track
profits
. Shipped Hot Topic, Mervyn's, Anchor Blue, TJ Maxx and many other major
chains
Hot House Manufacturing and Distribution
General Manager of Operations 2004 to 2008
. Managed operations, procurement, sales and manufacturing divisions for
this start-up company that rapidly expanded to $ 7 Million dollars in
annual sales
. Worked closely with CEO to develop strategies which attained yearly sales
goals
. Managed successful client retention, heavy focus on customer service
satisfaction
. Implemented successful production and sales strategies based on business
plan to run perspective territories
. Established retail support through customer service and significantly
increased annual revenue
. Increased product penetration in previous untapped markets
. Planned, designed, and created aspects of various trade shows
. Created and implemented policies and procedures for daily operations
. Managed office, sales and warehouse staff while consistently maintaining
low overhead, bottom line focus
. Managed the needs and requirements of customers through high level
problem solving methods
. Created worldwide distribution network through co-operative network and
trade shows
. Increased international sales in 2005 by 200%
HCM Incorporated
Managing Director 2002 to 2004
. Promoted from Sales Manager to Managing Director within 6 months.
. Hired, trained and managed the 2 top sales people (corporate award)
within the company in 2003
. Consistently exceeded projected monthly sales goals by 15%
. Implemented corporate policies and procedures for daily operations with a
large concentration on customer service which resulted customer retention
. Developed strategies to grow center by 30% within a 12 month period while
staying within the budgetary restraints
. Developed the procedures of phases of customer service to ensure customer
satisfaction level was enhanced
. Managed the launch of numerous programs which generated additional
revenue
LOX Shoes, USA
Sales and Marketing Manager 2000 to 2002
. Managed the launch of numerous new products, test market items and
sports teams, while also launching an innovative sports product in the
United States market
. Established systems for sales, marketing, promotions, customer
service, and operations while identifying trends for growth
opportunity through market watch and competitive analysis
. Developed strategic marketing and sales plans within budgetary
restraints while directing marketing staff on a daily basis
. Developed relationships with industry contacts leading to market
acceptance, favorable public relations and ultimately steadily
increasing sales and market share
. Supported and implemented brand strategy, as well as, promotional and
merchandising objectives
EDUCATION
Antioch University, Los Angeles, California
Bachelors of Science Psychology - Minor Business Deans List Honors
SKILLS
. MS Office / Outlook, QuickBooks, Pro Peachtree, ACT, AIMS, Full Circle,
EBA Web