Project Manager Marketing

kimberly campbell

*** *. **** ******, **** *A . Chicago, IL . 60609

CELL 312-***-**** . E-MAIL ******************@*****.***

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OBJECTIVE Accomplished, senior marketing professional with broad

communications experience, encompassing strategic planning,

marketing, social media, public relations, qualitative &

quantitative research, creative development, event planning, and

sales, with the ability and skill set to provide innovative,

enthusiastic and forward-thinking leadership.

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EXPERIENCE Marketing and Public Relations Consultant, Various Clients

October 2010 - Present

. Launched a series of successful brand-building marketing

campaigns for my retail and association clients (national and

international)

. Manages product line life cycles from strategic planning to

tactical activities

. Creates public relation and social media campaigns to

increase brand awareness

. Develops and executes successful lead generation campaigns

. Serves as project manager; partnering with clients to

formulate and deliver exceptional business through process

change marketing and design delivery

. Effectively manages an annual budget of $1+ million

. Event planning (i.e. tradeshows, media events, corporate

meetings, trunk shows, fashion shows, product launches and

film screenings) from conception to completion

. Supervise volunteers, communities and chapters

. Write and edit business proposals, case studies, white

papers, press releases, blog posts and website content

. Relationship Manager for global clients

Manager of Communications and Stewardship, IIT College of

Architecture

September 2008 - October 2010

. Created global marketing and public relations campaigns that

generated a 25%

increase in international and national applicants per

academic year

. Managed all corporate relations, securing funding and

scholarships for the College of Architecture

. Served as the College of Architecture's development manager:

coordinating fundraisers, securing major gifts, creating

individual giving campaigns, conducting grant and prospect

research

. Coordinated the College of Architecture lecture series and

special events

. Identified new tradeshow and conference opportunities and

implemented

all conference and tradeshow participation

. Appointed to the college's faculty recruitment board;

researching and fostering relationships with potential

faculty members

Public Relations Manager, Chicago Public Library

May 2006 - September 2008

. Led the market launch of 10 Children and Young Adult Services

programs for 79 branches

. Identified outreach opportunities and created public relation

campaigns generating an increase in news coverage

. Coordinated author events: managed all media relations,

marketing and social media for each event

. Designed and wrote the CPL monthly e-newsletter that

increased the attendance of monthly programs at all 79

branches

. Project manager for the Chicago Public Library website re-

design; creating content, working with outside web

development agency on website usability issues and creating a

best practices guide for the new CMS system implemented by

all branches

. Coordinated fundraisers and served as media liaison for the

Chicago Public Library Board of Directors

Marketing Sales Director, Kinney & Associates

January 2001 - May 2006

. Produced quarterly media kits that demonstrated key marketing

analytics and demographics for use in sales presentations,

and was credited as instrumental in closing numerous high-

level deals

. Controlled a $500,000 national marketing and advertising

budget

. Managed the company's branding and website development

. Served as company spokesperson, representing the brand at

various national educational conferences and special events

. Closed new accounts as a member of the sales team

. Performed ongoing customer/market research and demographic

profiling to identify and capitalize on unmet market needs

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EDUCATION Bachelor of Arts

Journalism and Marketing

Columbia College Chicago

Graduated 2001

Associate of Arts

Communications

Prairie State College

Graduated 1998

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SOFTWARE Microsoft Office Raisers Edge Vocus

Modern Retail

Adobe Creative Suite WordPress Blogger

Magento

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