Administrative Assistant Project

BARBARA ITTY (** Maurice Ave., Ossining, NY *****

Mobile: 914-***-**** ( E-mail: ***********@*****.***

OBJECTIVE: Seeking employment in an innovative, growing and stable

environment. A place where the diverse skills and experience I bring can

enhance and strengthen the responsibilities of a new role.

EMPLOYMENT HISTORY

January 2012 - January 2014: Project Coordinator - MOSKOWITZ JACOBS, INC.,

White Plains, NY

(A Market Research and Consulting company working

with Fortune 100 and Fortune 500 clients)

Coordinated and supervised the set-up of product research across several US

markets.

Communicated with clients on various issues pertaining to research projects

such as: obtaining suitable dates for executing a study, coordinating the

handling/shipping of test products to testing facilities, ensuring all

client needs and objectives were met in a timely manner.

Responsible for developing and writing screening questionnaires used to

recruit respondents. Prepared custom study questionnaires designed to tap

into consumers' minds by using the 5 senses to unravel the key drivers of

consumer purchasing behavior.

Worked internally with junior and senior team members to develop supply

lists, study logistics, tab specifications for data collection and

analyses. Oversaw a number of pre-study and post study needs such as:

checking program test links, modifying and enhancing computer-programmed

questionnaires and collecting study data. Worked with both in-house data

processing team and statistical service agencies to ensure all data

processing needs were processed and delivered in a timely manner.

Managed all aspects of post study analysis: Identifying key liking drivers

of products tested, identifying winners and losers, key sensory and

directional attributes among multiple sub-groups and market clusters.

Provided support to Vice President of Research in the preparation and

development of reports and client presentations.

April 2008 - December 2011: Research Coordinator - MOSKOWITZ JACOBS, INC.,

White Plains, NY

Supported the company's Internet based research application (IdeaMap .net)

including marketing and client service.

Responsible for the management and execution of research studies via the

Internet (using the aforementioned application) in order to identify

optimal product concepts, features and messaging for new and existing

products and services.

Generated/compiled ideas for study input. Communicated with clients on

project design, research execution, data analysis.

June 2006 - December 2006: Project Director - TNS Intersearch

Corporation, Stamford, CT

(Market Research Services)

Instrumental in the initiation and supervision of an Internet portal

designed to assist the tracking and analyzing of data for a key CPG client.

Developed and wrote sections of a 'user guide' for the online reporting

tool of the portal.

Instrumental in the development of a reference database and an advertising

research evaluation demo.

Responsible for day-to-day supervision, development and execution of online

research for financial services and tourism clients using an advertising

research methodology designed to evaluate the impact of ads prior to market

launch. Specific duties included: checking programs, monitoring studies

in field, checking data and reviewing presentations and reports.

September 1999 - June 2006: International Coordinator/Brand Coordinator -

MOSKOWITZ JACOBS, INC., White Plains, NY

In charge of supporting research firms in Europe, Asia and South America

with the set-up and execution of CLT research using the company's IdeaMap

methodology. Compiled licensing agreements and worked with company's

attorneys on new contracts.

Oversaw the development and execution of research studies using the

company's Internet based research application (IdeaMap .net) including

development, marketing, and client service.

Set-up and executed conjoint studies on the Web for new and existing

products/services. Interfaced with clients on project design, research

execution and data analysis.

Developed stimuli and managed 12 waves of a syndicated Political Research

study that focused on the 2004 presidential campaign and election.

Findings from this research were published in the "New York Times".

September 1998 - September 1999: Administrative Assistant - FIRST CITY

CAPITAL CORPORATION, Valhalla, NY

(A sub-prime mortgage company)

August 1994 - July 1998: Administrative Assistant - BELLMARC

EAST L.L.C., New York, NY

(A New York City Residential Realty)

EDUCATION Bachelor of Fine Arts in Communication Arts (BFA) New York

Institute of Technology, New York

Dean's List

SKILLS & EXPERTISE

Proficient in all versions of Microsoft Office, Windows, Mac OS. Co-

authored several articles that were published in MR trade journals or

presented at conferences and other industry and academic forums.

Contact this candidate