Director of Marketing & Business Development

CHARISSE A. HENNING

Ormond Beach, FL *****

***********@*****.*** 386-***-**** – cell

SUMMARY

Accomplished, senior marketing professional with broad B2B and B2C professional services marketing

experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing,

creative development, media planning & buying, database/direct -marketing, public relations, sales

promotion, lead generation, in-bound marketing and social media, with the ability and skill set to provide

creative, innovative, enthusiastic and forward-thinking leadership in a team environment.

PROFESSIONAL EXPERIENCE

DMEautomotive (Direct Marketing Organization for the Automotive Industry with clients throughout the United

States)

Program Manager – (3/2013 – present) – Program Manager for several National dealership accounts (email

and direct marketing) with over $2million in sales annually on each account.

Managed program developments and program enhancements for AutoNation.

Manages program developments and program enhancements for SouthEast Toyota and Toyota

Financial Services.

Manages and responsible for the quality of the product to the customer through testing,

troubleshooting and issue resolution.

Responsible for making recommendations to the program through process improvements.

Responsible for creating documents and conducting training.

Responsible for ensuring all aspects of the program are running smoothly: e -mail marketing, print, call

center and recently an automotive app.

Responsible for monitoring and reporting on client campaign effectiveness utilizing the companies Red

Rocket technology platform.

Works directly with the clients through meetings and presentations.

Data Transfer Solutions, LLC (Asset Management, Engineering, Planning, Software Development, GIS

Organization with offices throughout the United States)

Business Development & Marketing Director – (4/2012 – 1/2013) - Appointed to lead the entire marketing

function of a 10 office firm with multiple service lines and subsidiaries throughout the United States, providing

tactical and strategic advice and support to the executive leadership.

Part of the marketing and business development team for the future SunRail commuter rail. Worked

alongside national marketing and advertising agencies.

Developed and launched several successful lead generation campaigns for both the product side of the

business and the professional services side of the business, several that generated an additional $250,000

in new sales from existing clients.

Developed a company university training programs for one of the company’s sub sidiaries.

Responsible for the company’s websites (7 websites) (content, SEO, linking).

Developed marketing strategy for several new products along with promotional materials.

Led all firm-wide marketing activities and initiatives relating to improving firm’s strategic marketing

orientation and market leadership.

Responsible for firm’s social media (Linked -In, Twitter, Google+, Facebook) and several company blogs.

Wrote and distributed press releases for all divisions and subsidiaries.

Led the operations and staff of marketing department.

Provided reinforcement and development of the corporate identity and branding and improved client

satisfaction and overall experience.

Coordinated all firm’s media relations, corporate communications and advertising efforts (print, online,

digital media, and direct mail).

Henning 1

Provided, organized and was responsible for the firm-wide marketing collateral, digital visual library, and

marketing information systems.

Provided and identified numerous opportunities for RFP/RFQ/RFI submittals, responses, interviews,

presentations, and other business development related activities.

Tracked and produced presentations on all findings related to business development activities.

Wrote, produced and coordinated articles for monthly marketing newsletter for multiple divisions.

Coordinated marketing activities related to specific clients and prospects.

Oversaw marketing support staff and marketing coordination efforts, including tracking all inquiries, leads,

proposals, marketing initiatives for each division.

Developed and responsible for firm-wide marketing and conference budgets.

Developed and maintained targeted mailing lists.

Moore Stephens Lovelace, P.A. (Full Services CPA Firm with offices throughout the Southeast )

Marketing and Business Development Director (3/2008 – 4/2012) - Appointed to lead the entire marketing

function of a five office Firm

Led the developed and implementation of annual marketing plans that resulted in consistent sales

increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth

that consistently outperformed key competitors and the industry as a whole. This growth resulted in the

Firm becoming profitable in 2008 to present during a time when many companies are experiencing a loss

in profits.

Directed development of business-to-consumer, business-to-business Marketing program that drove

incremental sales through a 10 week period of more than $150,000.

Developed and implemented consumer research designed to improve results of our sales promotions.

Launched two, successful brand-building advertising campaigns.

Developed and executed business development plans for each niche area within the Firm.

Developed, wrote and produced brochures, press releases, and other marketing materials.

Developed and trained staff on the Firm’s in-bound marketing campaigns in order to obtain and execute

lead generation campaigns for each practice group.

Oversaw entire RFP/RFQ process for all divisions within the Firm.

Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.

Maintained proposal directory, proposal log, internal newsletter and all practice development materials.

Researched, negotiated, and coordinated advertising opportunities and promotional materials/events.

Developed practice development goals and communicates goals to staff.

Developed and coordinated educational curriculum and practice development training.

Coordinated and planed budgets for trade shows, special events, and practice development semin ars.

Conducted and developed customer surveys and outreach programs

Wrote, produced and coordinated articles for monthly internal marketing newsletter.

Managed the coordination and design of the firm's Web site and social media outlets, including Linked -In.

Ensured the Firm’s website is properly optimized for the best search ability.

Coordinated and oversaw the development and usage of the Practice Development Budget for each niche

area, office location and corporate services department. M ade quarterly status reports on budget.

Ghyabi & Associates – (Multi-discipline civil engineering, transportation engineering and planning firm with

offices in Ormond Beach, Jacksonville, Lake Mary, FL)

Marketing Director - (4/2003-12/2007)

Served as Marketing Director responsible for media relations, press releases, web site development,

promotional materials and other publicity of the firm. Utilized several free media avenues resulting in new

business partnerships for the firm.

Managed / Supervised Marketing staff.

Advised a successful company in developing the most efficient strategy for all the marketing/ advertising

for the firm including budgeting, promotional pieces, newsletters, website development and trade shows.

Effectively marketed the company to grow from a one office, 20 person firm to a 3 office over 50 person

Henning 2

firm bringing revenues from $3 million – over $9 million.

Created Marketing Plans for the company each year based on new statistics of geographical location,

growth objectives, profit margin and size of firm.

Streamlined the collateral and marketing materials for submittals resulting in reduction of staff time, being

more cost effective for the company and allowing staff to focus on other aspects of the firm resulting in

approximately 75% of proposal submittals were shortlisted and of this 50% was selected as new contracts

for the firm.

Accomplished public involvement work includes: coordinating public involvement meetings, developing

multimedia presentations, and creating public hearing notices, presenting to the public.

Managed / supervised staff members in presentations, submittal and company credentials for the firm to

meet critical deadlines.

Provided leadership in sales promotion, public and client relations and community involvement.

Provided advance notification of projects to be bid out, meets with project managers, staff members and

other pertinent staff to successfully bring in work to the firm.

Successfully implemented a “Go/No Go” process to follow for all projects the firm looks to submit on.

Met with existing clients and potential new clients to promote the firm and to increase production for the

firm in every disciple.

Responsible for bringing in over $5 million worth of work to the firm yearly.

Other various responsibilities included: provide financial reports to clients on certain projects, budgeting

for events and “give-aways” for marketing purposes, kept firms certifications up to date, managed all the

firms M/W/DBE certifications and kept up to date, responsible for companywide events both client based

and staff based.

EDUCATION

B.A. Business Administration / Marketing - Salve Regina University, Newport, RI - 2000

COMPUTER EXPERTISE

Microsoft Excel, Word, Adobe Acrobat; Database – ACT; Graphics – Microsoft Publisher, Adobe In-Design,

Adobe Photoshop, Adobe Illustrator; Web Design – Microsoft FrontPage, Wordpress; Presentation Design –

Microsoft PowerPoint

PROFESSIONAL AFFILIATIONS

Former Vice President of Public Relations - Toastmasters local chapter

Former Regional Marketing Specialty Interest Group Committee Member

Association of Marketing for Accounting

Advancing Women in Transportation (WTS) – Central Florida Former Fundraising Chair (responsible for

fundraising event for over 150 people)

Society of Marketing Professionals (SMPS – Former member)

Volusia County Association of Responsible Development (VCARD) – Former Smart Growth Committee

Daytona Beach Community College Women’s Center Former Advisory Board Member

Henning 3

Contact this candidate