Project Manager Data Analysis

Braham Pal

**** **** **** **.

Plano, TX *****

*********@*****.*** or **@*****************.***

972-***-****

Key Accomplishments & Experience

• Launched successful online eco friendly home services company

• Direct Response modeling and Business analytics

• Statistical Analysis SAS Programming

• Database marketing, data mining, SQL

• Analytic Database Design and Implementation

• Graduate of Indian Institute of Technology

PROFESSIONAL EXPERIENCE

Founder - Spark Home Services 4/2012 - Present

• Concept to 5,000 customers in 6 months with $1.5 million first year revenue

• Integrates customers, service technicians and sales teams through common web interface

• Real time coordination, fulfillment and billing between homeowners and service

providers

• Applies marketing optimization fundamentals from prospecting to customer management

AEGON/Transamerica, Plano, TX 5/2005 – 4/2012

Statistical Data Consultant/ Manager

Analytical databases and Automated update process

• Designed analytically ready databases for model development and validation

• Automated extracts from transactional systems into standard formats for automated model

development

• Insured timely fast and accurate extracts

• Generated audit reports, geo-coded summary results and automated profiles for zip code level

modeling

• Significantly reduced process time from 3-5 days to minutes and hours

Predictive Modeling:

• Developed health and accident insurance predictive models using partner files and in-house

database

• Consistently generated 230 -360% lift in models top segments

Forecasting and Optimization:

• Deployed SAS marketing optimization increasing profit $2 Million in 2 years thru optimal

product mix.

Segmentation and Modeling training

• Developed and delivered two day seminar helping business partners better understanding direct

response modeling of insurance related products including strategic segmentation, exploratory

data analysis, statistical modeling, offer optimization and testing.

• US and international audience included partners from Thailand, UK, Spain, Brazil, Canada and

India.

Experian, Lincoln, NE 6/2000 – 4/2005

Sr. Statistician

• Predictive modeling using Experian overlays with individual, household and zip level attributes

• Predictive modeling for psychographic attributes such as buying behavior, perception of

technology

• Finance industry modeling targeting credit cards, mortgage and home equity customers

• Customer model development for clients such as Sears, JC Penney, Wells Fargo

• Ad-hoc data mining to support important business decisions.

• Supporting other statisticians and analysts in SAS programming and data analysis.

Experian, Lincoln, NE 9/1998 - 6/2000

Industry Specialist

• Telecommunication and realty/mortgage industry focus on churn and new customer acquisition

models

• Predictive models, ECHV, monthly payment, remaining equity etc.

Experian, Lincoln, NE 9/1995 - 9/1998

Statistical Analyst

• Analysis of customer data to serve the customers in direct marketing industry.

• Generic predictive models, including homeowner probability, estimated mortgage amount, loan to

value ratio, and estimated current home value.

• Developed a statistical quality control system for the company.

• On Demand data analysis and reporting.

University Of Nebraska Lincoln, NE 5/1992 - 8/1995

Database Programmer

• Design and development of relational databases applications.

UP Development Systems Lucknow, UP India 12/1987 - 12/1991

Market Research Director

• Conducted several market research studies for World Bank assisted projects in India

• Supervised a team of eight research officers.

UP Provincial Dairy Federation Lucknow, UP India 9/1983 - 12/1987

Project Manager

EDUCATION

1995 Industrial Engineering, MS - University Of Nebraska, Lincoln, NE

1983 Marketing, MBA - University Of Poona, Pune, India

1981 Electrical Engineering, BS - Indian Institute Of Technology, Roorkee, India

Programming Languages:

• SAS, SPSS, VB, SQL, C, PASCAL, FORTRAN

Working Environment:

• Unix, Mainframe, Windows

Specialized Training:

• SAS Certified V9, SAS Macros, SAS Enterprise guide

• SAS SQL, PL/SQL, Visual Basic, SAS-Enterprise Miner, SAS Market optimization, SAS-DOE

• MS Project Management

• ER/Win Entity Relationship Modeling

Special Achievements:

• Recipient National Merit Scholarship, India

• Experian Cultural Leadership Award for achieving high standard of work culture in the company.

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