C HRISTOPHER W. **** S Holguin Way Chandler AZ ***86
480-***-**** *******@***.***
S EARS
B U S I N E S S D E V E L O P M E N T C U S T O M E R S E RV I C E K E Y A C C O U N T M A N A G E M E N T
Dynamic career reflecting over 17+ years of experience and record-breaking performance in the fast-paced and
competitive sales industry. Motivated professional who drives new business through providing excellent customer service
and establishes strategic partnerships with clients to increase channel revenue. Outstanding success in building and
maintaining relationships with decision-makers, establishing large volume accounts and ensuring clients retention and
loyalty. Consistently exceeds all personal and corporate sales quotas. Well organized with a track record that
demonstrates self-motivation, perseverance and the creativity to achieve both personal and corporate goals.
CORE COMPETENCIES
Strategic Market Planning Business Development Community Relations
Complex Negotiations Superior Presentation Skills Technical Skills
Strategy Development/Execution Client Retention/satisfaction Time Management
Cost Containment/Budgeting Channel/Dealer Management Territory Management
PROFESSIONAL EXPERIENCE
TouchPoint Promotions Mesa, AZ 2008 - Present
Vice President of Sales
Increased our customer base by approximately 66% and took a declining market to high levels of sales within one
year.
Instrumental in creating programs that have not only increased sales for our clients in the toughest retail climate in 50
years, but have created tremendous brand loyalty and market share growth.
Produced multiple million dollar programs and consistently exceeded my quarterly goals.
Ensures customer loyalty by developing incentive programs. Developed consumer incentive/loyalty programs
throughout North America through cold calling and tactical networking.
Utilizes tactical networking to increase customer loyalty.
Chosen to represent the company in multiple meetings essential for closing sales.
Effective in securing multiple business customers in a competitive industry. Competed and won business versus the
largest companies in the industry.
Instrumental in creating programs that guarantee a quality brand. Have created tremendous brand loyalty and market
share growth.
Continually exceed corporate and personal quotas on a consistent basis, breaking prior records and earning numerous
incentive awards.
Advanced understanding of retail promotions, consumer loyalty, incentives to buy, marketing strategy and brand
development.
Grew our territory within the large business arena – gained a strong knowledge product knowledge to up-sell items
and ensure company growth.
Develop procedures to improve our efficiency of administrative work and focus time on leading sales campaigns to
ensure that personal sales goals are continuously exceeded.
Leverage consultative sales strengths to identify opportunities, nurture relationships and close deals.
Talkin’ Sports Phoenix, AZ 1996-2008
Business Director: 2005 - 2008
Sales Manager: 2000 – 2002
Senior Sales Personal: 1996 - 2000
Continually promoted from within from Senior Sales Personnel to Business Director due to my strong leadership,
customer service and industry knowledge.
Ranked within the top 5% in sales for the entire company and 20% growth in sales for 3 consecutive years as a Senior
Sales Person.
Under my direction, our Mattel, McFarlane and Jada Toy accounts delivered revenues of $1m+. Full P & L
responsibility for the category.
Directed & managed staff of seven employees: developed employees to reach their maximum potential, exceeding
competitive sales quotas
Achieved location sales goal of $4M annually.
Nominated for the 2000 Presidents Award.
Worked with the sales departments to create procedures to increase customer base and improve customer satisfaction
and loyalty. Assisted sales personnel in growing market share with current customer base.
Leader in developing programs and campaigns which expanded our clientele to include Big Box chains, financial
institutions and automotive leaders.
Leveraged consultative sales strengths while working with manufactures to identify opportunities, nurture
relationships and close deals.
Collaborated with manufacturers to increase sales of their product line and grow our relationship.
Chosen by executive management to represent Talkin' Sports in significant customer meetings, trade shows, and
product line development opportunities.
Successful in accumulating and developing lines that were cohesive with our company’s distribution model.
Coordinate sales distribution by establishing sales territories, quotas and goals.
Accurately forecasted yearly budget with successful analysis of the market and customer base.
Instrument
al in doubling locations sales. Recorded the largest single sale and one day sales total in locations history.
Cutters Gloves Phoenix, AZ 2003 – 2004
Baseball Director
Provided
strong leadership to 25+ sales representatives and company employees, responsible for ensuring profits in very
competitive market.
Implement
ed the first ad campaign in Cutters Glove’s history.
Significant
ly engaged in strong rapport with college baseball programs, player agents and the MLB.
Negotiated
Cutters Gloves becoming “The Official Batting Glove” to the Texas High School Coaches Association
Instrument
al in the introduction and development of “top of the category” and “new for market” products.
Chosen by
executives to be the “corporate face” for trade shows and key customer meetings.
Selected to
participate in vendor, product/material sourcing and purchasing meetings.
Streamline
d product sales including chain stores, catalogs/online dealers and large retail accounts.
Played a
leading role in media requests, taglines, press releases and website content.
Successful
ly established a grass roots marketing program to build brand awareness and secure long term customers in the youth
level customer base.
High end
and technologically advanced sports glove manufacturer.
E D U C AT I O N
Arizona State University, Tempe, AZ
Bachelor Degree- Political Science
ADDITIONAL CREDENTIALS
TECHNICAL SKILLS Microsoft Office – Word, Excel, Power Point, Outlook; QuickBooks; Publisher; Integrated
computer applications
ADDITIONAL Solution Sales Institute, Irvine, CA: 2002
TRAINING
ACTIVITIES/OTHER Youth football coach, National Elector: Athletes for a Better World "John Wooden Cup",
INTERESTS Competitive bass fisherman.