Marketing Sales

DANIELLE B. FEINSTEIN

310-***-**** * ***********@*****.***

**** ***** ******** **, *******, IL 60657

PROFESSIONAL EXPERIENCE

Ralph Lauren Corporation New York, NY

Strategy & Marketing Manager February 2012 – March 2014

Developed online marketing strategies, planning and analysis for Ralph Lauren with wholesale e commerce partners

including Macy’s, Bloomingdale’s, Saks 5th Avenue, Belk, Dillard’s, Lord & Taylor, Hudson Bay and Nordstrom

Pitched, negotiated, secured and executed custom content, emails, site placements and social media marketing with

wholesale partners, resulting in an increase of 71% in marketing exposure and 61% in sales

Spearheaded the project management of over 100 custom digital content initiatives including, concepting, road mapping,

pre and post photo shoot production, content development, UX, QA process and budget management

Lead and shaped digital marketing processes to align with sales strategies and maximize revenue potential

Identified & developed optimization opportunities through partnership campaigns and metric analysis

Increased conversion, retention, reactivation and brand elevation by implementing best practices for strategies and

marketing opportunities

Managed and drove collaboration amongst internal creative, marketing & sales divisions and wholesale partners to ensure

marketing initiatives were executed accurately and on brand

Directly managed marketing coordinator and assistant to ensure daily responsibilities were effectively executed

The Wall Street Journal Franchise New York, NY

Integrated Account Executive March 2010 February 2012

Advertising Associate February 2009 March 2010

WSJ Magazine Advertising & Business Coordinator May 2008 September 2009

Advertising Coordinator September 2007 February 2009

Designed, pitched & negotiated customized integrated marketing and media proposals across print, online, tablet, mobile

and events for key WSJ franchise products & partnership opportunities

Generated over $2.8 million in new business by strategically partnering client requests with innovative marketing and

advertising solutions

Activated and managed original cross platform sponsorships driving greater visibility of franchise products and partners’

marketing platforms at The World Business Forum, Sundance Film Festival, Madison Avenue Watch Week and The Armory

Show for partners including Delta, Hyatt Hotels, Tommy Bahama Rum and Vacheron Constantin

Managed key client and agency relationships and business from the Financial, Health Care & Pharmaceutical, Consumer

Product Goods, Travel, Arts & Entertainment and Legal segments

Drove 100% growth of the New York region’s revenue as integral team member of The Journal’s Greater New York product

Secured over 60 new advertisers to the franchise through integrated marketing programs as key launch team member of

WSJ Magazine

Oversaw the redesign and implementation of the forecasting process and analytical recaps for each WSJ Magazine issue

including layouts, positioning and revenue reports

Cosmopolitan magazine New York, NY

Advertising & Research Assistant June 2007 September 2007

Executed strategic added value programs, and served as the primary marketing contact for key advertisers

Researched market competition and created extensive positioning & share of market reports

Managed RFP process and delegated responsibilities among sales, marketing and research departments

ELLE magazine New York, NY

Fashion Market Assistant January 2007 June 2007

Strategically integrated designers into editorial layouts in order to reach the target market

Acted as main publication contact for high profile designers including Ralph Lauren, Calvin Klein and Stella McCartney

SKILLS

Project management, digital analytics analysis, PC and Mac, Microsoft Office Suite, Basecamp, Salesforce, Atex, Dashboard, In Site,

Halls Reports, MRI, MMR, @plan, ComScore, Omniture

EDUCATION

University of Wisconsin Madison Madison, WI

Bachelor of Arts, Journalism and Mass Communication May 2006

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