Manager Sales
Resume:
ADRIANNE BURGHER
***************@*****.***
Skokie, IL 60076
WORK EXPERIENCE:
****-******* ************** *** ********* Consultant
Skokie, IL
I collaborate with clients in constructing immediate and long-term
marketing goals and brand development strategies, and oversee marketing and
communications campaigns from concept to completion.
. Manage social media programs, launch direct mail and email
campaigns, lead design and creation of display ads, write copy
on sales and collateral material, create content for website and
blog, write and distribute press releases, supervise external
vendors.
2006-2013 HeatTrak: Communications and Marketing Manager
Paterson, NJ
As Communications and Marketing Manager at a start-up manufacturing
business I managed an annual budget of $350,000 and launched marketing
initiatives contributing to 13% average year to year sales growth. I
presented B2B and B2C marketing strategies and recommendations to company's
C-level executives at monthly meetings, studying industry best practices
and remaining ahead of the curve on new media and technology.
. Wrote copy, directed creative process, and oversaw production of
collateral material (sell documents, brochures, event displays),
web and video content, direct mail, trade publication
advertisements, and pop retail displays and packaging. This
often involved assembling and supervising teams of outside
vendors.
. Media Relations: Wrote and distributed bi-monthly press
releases, spearheaded pr campaigns resulting in media coverage
in The New York Times, The Wall Street Journal, Good Morning
America, The Today Show, Gizmodo.com. Organized press event and
tour of manufacturing facility with NJ congressman and local
politicians.
. Coordinated and managed trade show exhibits including shipping
and logistics, booth materials, and event marketing.
. Executed targeted e-mail marketing campaigns. Created content
and design, analyzed results, and presented to sales teams for
follow up.
. Oversaw website design and development, including 2 complete
site overhauls. Managed website content via content management
system and collaborated with programmers to enhance SEO and
functionality.
. Initiated all social media programs (Facebook, Twitter,
LinkedIn) and grew fan count through engagement such as
competitions and sharing of customer product photos.
. Oversaw ecommerce program and managed distributor relationships
with big box and independent retailers (ie - Amazon, Wayfair,
Costco.com, Ace Hardware, True Value Executed on-boarding
and management of all SKUs, coordinated affiliate marketing and
co-op programs with ecommerce, independent retail, and
industrial trade partners.
. Promoted from Office Manager where I was responsible for the
recruitment, training, and supervision of office staff, oversaw
daily operations and finances, and served as direct point of
contact for all distributors and retailers.
AWARDS: Responsible for winning 2011 NRHA Packaging and Merchandising Gold
Award for Retail Display and 2010 Homewares Show Gold Award
2005-2006 Yeshiva University, Center for the Jewish Future: Administrator
New York, NY
. Implemented community based programming for University
undergraduates.
. Planned curriculum and executed weekly adult education
programming on campus.
. Managed department finances and oversaw a budget of over one
million dollars.
COMPUTER SKILLS: Microsoft Office Suite, Google Analytics, Cision,
Salesforce, Constant Contact, Wordpress, Quickbooks
EDUCATION: Yeshiva University, Stern College for Women, New York, NY
B.A. English Literature; May 2006; G.P.A. 3.86; Dean's List;
Magna Cum Laude; Dean David Mirsky Memorial Award for Excellence
in English/Literature, 2006
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