Sales Marketing

SERENA R. KING

**** ******* ****** ****, ***. L, NORCROSS, GA 30092 ( 404-***-**** (

************@*****.***

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MEDIA SPECIALIST / JOURNALIST

Meticulous and accomplished media and journalism professional with

comprehensive experience writing, editing, and proofreading across a

variety of media materials. Skilled in print and online editing. Highly

focused and motivated with the ability to work both independently and

collaboratively in a variety of settings. Able to work with, motivate, and

mentor diverse individuals and teams, while leading by example as an

individual contributor. Creative and technical professional with a can-do

attitude and exceptional interpersonal skills. Widely recognized as a quick

learner and articulate communicator with excellent rapport-building skills.

Always on schedule and within budget on projects, able to prioritize and

handle multiple tasks while effectively achieving and exceeding both

corporate and project goals.

Areas of Expertise

Strategic & Tactical Planning . Negotiations . Market Research . Brand

Planning . Marketing Writing

Internal Project Communication . Online Documentation . Content Management

Procedures

Business Development . Editing . Research . Project Management

professional experience

Yahoo! Contributor Network

Yahoo! Voices Writer, 2013-Present

. Develop, edit, and submit written content for a variety of online

publishing needs.

TUO CONSULTING - GLOBAL MARKETING AND MEDIA

Staff Writer/Editor, 2013-Present

. Edit, develop or rewrite press releases.

. Develop and edit hard drafts and website copy based on strategies to

effectively deliver ideas to a variety of audiences.

. Collect and compile data on email addresses and email blast performance.

. Execute strategies for delivering information and ideas across the real

estate section of the company website.

BE FOUNDATION

Blogger, 2013-Present

. Develop blog content for Tuo-be.tumblr.com, uploading photos and copy to

portray determined message.

. Write uplifting and encouraging quotes, incorporate video links, and

integrate photos showing success and youth success stories.

. Outline personalized and entitled blogs to inspire and reach out to

youth, explaining the realms of success.

VENDING GROUP

Account Manager, 2013-Present

. Earned promotion to this position from Enterprise Vending.

. Manage and oversee southeast regional accounts, developing new contacts

and collaborating with existing clients to increase revenue and

potential business.

. Build relationships with major partners, such as Coca Cola, Pepsi, FLO's

and other snack vendors, ensuring placement at surveyed and approved

properties.

. Implement new product roll outs and manage database information.

. Communicate and serve as liaison with vendors in relation to commission

rates, payments and non-payments.

. Effectively oversees single property contracts and Enterprise Vending

coverts.

SERENA R. KING, Page 2

ENTERPRISE VENDING

Sales / Marketing Representative (Client Services), 2011-2013

. Wrote and edited all sales talk tracks and marketing materials.

. Monitored and compiled marketing data utilizing applicable sales

management systems and tools.

. Maximized efficiency and analyzed data for weekly reporting.

. Identified and captured prospect data, developing relationships to

ensure company goals are met.

. Supported efforts to grow referral base and outlined strategic sales

plans, prioritizing based on importance and capability to provide

results.

. Investigated and provided resolution for customer issues as they related

to lease/purchase agreements, developing call schedule to effectively

cover territory and provide reporting data.

. Processed lease and purchase agreements, as well as credit card

transactions for final Coca Cola vending equipment sales.

ADDITIONAL professional experience

Clark Atlanta University, The Panther Newspaper

Staff Writer, 2008-2011

Morehouse College, Maroon Tiger Newspaper

Public Relations Team, 2007

EWS & Associates

Public Relations Intern, 2009

Camp Wyman

Camp Counselor, 2006-2009

PUBLICATIONS

. Yahoo! Contributor Network- Yahoo! Voices, What Dreams May Come, Summer

2013

. The Panther Newspaper, "Genesis" Road to Stardom, Fall 2008

. The Panther Newspaper, Sarah Silverman, Library Renovations, Financial

Aid/ Tuition Increase, Spring 2010

. NewsPlus (National Association for Black Accountants, INC), IIA

Reiterates Position on Outstanding Internal Auditing to the External

Auditor, Summer 2009

. The Collaborative Connection, Annual Conference, Gang Violence, Summer

2009

EducatioN

Bachelor of Arts, Mass Media (Journalism)

Clark Atlanta University, Atlanta, GA

Professional development

Reporting and Newspaper Production ~ Feature Writing ~ Media Seminar ~

Introduction Radio/TV/Film

Basic News Writing and Reporting ~ Mass Communication Research Methods

Survey of Media and Society ~ News Editing I & II ~ Photojournalism

Professional AFFILIATIONS

Northeast Toastmasters ~ National Sales Network ~ Vanguard Leadership Group

~National Association for Black Journalists

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