Project Marketing

Neha Singh

****.********@*****.***

H-**,Hauz Khas,Police Station

New Delhi-110016

Contact: +91-999*******

DOB: 7th Sept. 1989

Job Objective

I have completed my MBA in Marketing and Information Technology from Jaypee

Business School and currently seeking a position in a reputed organization

where I can contribute to the growth of the organization through my

knowledge and skills, and will get the opportunity to improve my skills

further.

SUMMER INTERNSHIP : MBA

15.05.2013-25.06.2013

KRIBHCO MARKETING STRATEGY

BIO-FERTILIZERS

PROJECT BRIEF: A research was conducted to learn what products local

farmers of the region are using and to promote KRIBHCO's product in the

same region.

OBJECTIVES: Studying the scope of bio- fertilizers in Delhi-NCR.

DELIVERABLES: The project gave

. A clear cut market share demarcation between KRIBHCO and its main

competitors IFFCO

. Techniques were suggested to increase the market share.

. Strategies were carved to bring local vendors into the KRIBHCO group

. Graphically represented with help of various statistical tools the

scope of biofertilizers in Delhi NCR .

ACADEMIC PROJECTS

TOPIC

. Research paper done on the topic "Extensive Use of Facebook Marketing

By Entrepreneurs in Gaining a Wider Reach" for JBS conference.

. Research paper done on "Online Buying Behaviour Of The Consumer" for

ICT (Information and Communication technology) course.

. Social internship done with NAMAMI and prepared a project report on

women empowerment for the same.

. Project done on the pricing strategy of laptops where comparison

between various product lines such as Dell, Sony, Hp and Lenovo were

drawn along with highlighting the competitive advantage of one over

another.

SUMMER INTERNSHIP : GRADUATION

27.06.2011-31.07.2011

HCL

PROJECT BRIEF: This project aimed at development of an Online Railway

Reservation Utility where customers are

required to register on the server for getting access to

the database and query result retrieval.

OBJECTIVE: Created software for online reservation system for Indian

Railways covering the following aspects with one click of the mouse.

. Booking, Cancellation & Refund

. PNR, Train status and Seat Selection

DELIVERABLES:

. Developed a database to integrate the process of the Indian Railways

. The process was efficient and fast with being easy to access.

. It not only provided reservation but cancellation could also be done

through this system at ease

. Greater information about the user could be stored and the user would

be updated about changes in reservation status upon cancellations, via

email.

Education

Qualification College/ University Year CGPA/ %

MBA Jaypee business School, Noida 2014 6.8

B-Tech GNIT, Greater Noida Institute Of Technology 2012 67%

XII CBSE/St. Anthony's Sr. Sec. School, New Delhi 2007 66%

X CBSE/ St. Anthony's Sr. Sec. School, New Delhi 2005 87%

Accomplishments

College

> Won VEDANG, an intra college waste management competition for optimum

utilization of waste material

> Won INDRADHANUSH, the eco-friendly ad-making competition.

> Chosen to train fellow MBA students in marketing, persuasive and

coordination skills.

> Participated in street play on women empowerment held in JIIMS.

Hobbies

Hobbies:

> Reading.

> Listening to music.

Contact this candidate