Marketing Analyst

S HERRY W ONG

***********@*****.*** • *** Orr Road, Alameda CA 94502 • Cell Phone: 510-***-****

PROFESSIONAL SUMMARY

Results oriented professional with 6 years of experience in financial budgeting, planning, and reporting in the consumer packaged

goods industry.

Seasoned financial analyst supporting cross functional teams in budgeting and forecasting

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Highly self motivated team player with strong ability to adjust to fast paced environments

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Very detail oriented with strong organizational skills; track record setting priorities, understanding and communicating

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complex business processes

Fast learner - quickly grasps new ideas. Highly effective at multi-tasking and managing diverse responsibilities

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Released Presentations to project teams and conducted walkthroughs with department heads to provide a deeper

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understanding of business requirements

Experienced in working with a variety of information systems and large and complex data files

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Executed business process improvement and automation of business process and functional improvements for

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Driven and executed business process improvement and automation initiatives to enhance efficiency

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Ability to work in complex environments of rapid change and ambiguity

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Proficient in Project Management, planning, initiation, control, and completion within time constraints and budget

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Conducted Testing, Implementation, and Deployment of Aprimo Marketing Software

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EDUCATION

SAN FRANCISCO STATE UNIVERSITY, San Francisco, California

M.B.A. with Corporate Finance Emphasis

UNIVERSITY OF CALIFORNIA, SANTA BARBARA, Santa Barbara, California

B.A. Political Science with International Relations and Foreign Policy Emphasis

TECHNICAL SKILLS

Operating Systems: Windows 2000/2007/XP/Vista/NT, MS-Office, Mac OsX

Databases: IBM Cognos Reporting, Aprimo Marketing Software

Software: Hyperion Essbase

LANGUAGES

Fluent in Cantonese, conversational Mandarin

EXPERIENCE

Del Monte Foods (now known as Big Heart Pet Brands), San Francisco, California October 2013 – Present

Senior Associate, Consumer Spending Reporting Analyst

• Initiated process improvements that impact day- to- day processes of maintaining Marketing Budget

• Provided financial analysis to support Pet Division in annual budgeting, long range planning, forecasts and monthly close

• Managed budget of over $15 million for Pet Products Marketing

• Supported Marketing Team by providing financial analysis and expertise to facilitate business decision making

• Responsible for promotional coupon management, including forecasting redemption rates to ensure maximum efficiency of

spend and to control overspend

Del Monte Foods, San Francisco, California November 2012 – September 2013

Senior Associate Financial Analyst – Planning & Analysis

Assisted in financial forecast process across entire Pet Division and monthly financial close process

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Maintained and further developed of consolidated financial forecast models, including all reporting and analysis

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Prepared forecast financials within Essbase based on functional area inputs (volume, pricing, promotional and marketing

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plans and cost)

Prepared all management reporting including P&L variance analysis and explanations on a monthly, quarterly and annual

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basis, including all forecasts

Del Monte Foods, San Francisco, California October 2008 – October 2012

Consumer Spending & Reporting Analyst

Managed financials of the Marketing Budget

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Provided management reporting, including variance analysis of plans and forecasts to actuals for marketing control

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Provided financial expertise/support to Marketing and other cross-functional teams

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Performed Sarbanes-Oxley compliance

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