Alexandria Colucci
*****************@*****.***
May 27, 2014
Dear Hiring Manager,
Please accept this letter and resume as an application for the position of Marketing Coordinator.
I believe that my working experience in retail and advertising in the marketing industry makes me a suitable
candidate for this job.
I am a productive, self- motivated, resourceful, creative, and fast worker with strong organizational, time
management, and written communication skills. I am a recent graduate of Ryerson University with a major in
Strategic Marketing and Finance.
Recently, I was a Marketing and Social Media Intern for Matchstick. I worked closely to maintain General
Electric Canada’s social platforms, which include Twitter, LinkedIn, and Facebook. Formulating social media
campaigns that coexist with General Electric’s marketing initiatives. Matchstick taught me how to self motivate
myself and excel within an environment of change and tight deadlines. Pursuing improvement by asking for
feedback after completed tasks. I learned how to connect social media metrics to business objectives. I also
planned and organized Matchstick’s Bake Sale communicating with venue, food and baking companies for
sponsorships. Throughout this position, I strengthened my creative interpersonal skills need to nurture, build and
sustain client relationships.
I firmly believe my experiences will transfer the world place and enhance my effort to succeed at Mj Solutions.
For further questions regarding my suitability for this position I would be pleased to have the opportunity for an
interview. My email is *****************@*****.*** and my phone number is 416-***-****. Thank you for your
time and consideration. I look forward to meeting with you and hopefully becoming a valued asset to your team.
Sincerely,
Alexandria Colucci
Alexandria Colucci
47 Courtsfield Crescent • Toronto, ON • M9A 4T1
CELL 416-***-**** • E-MAIL *****************@*****.*** • Twitter @aalexandriaaa
PROFILE I am an opportunity driven individual with a passion for creative problem solving. I am
capable of adapting to an environment’s needs, and, able to build, develop and maintain
the online/virtual connections between a business and their consumer in an engaging,
exciting and personal manner.
I am diligent, enthusiastic and ever- engaging in the burgeoning online channel that is
Social Media marketing and welcome challenges that encompasses Web Marketing. I
enjoy reading a situation, anticipating its needs to formulate the intellectual map needed
to achieve the desired outcome.
Education Bachelor of Commerce Strategic Marketing
Ryerson University
Graduated 2013
SKILLS Market Research Understanding Consumers & New Media Innovations in
Marketing Strategic Management Social Media Website Analytics Microsoft
Office
EXPERIENCE Matchstick (November 2013 to Present)
Account Intern (General Electric Canada)
Matchstick created a unique environment, with a focus on word of mouth and consumer
to consumer based marketing. Assisting with the social media strategy and program
development of General Electric Canada. Assisting with strategic reporting and data
analysis of social media platforms such as Twitter, LinkedIn and Tumblr. Assisting in
the creation and research of content for all such platforms; utilizing tools such as
Percolate and Google Analytics in order to understanding which content is producing
high engagement reach.
Assisting on brand promotion, analyzing daily social media responsibilities, campaigns
from conception to presentation of ideas (including: brainstorm sessions, ideation,
creation of proposals)
Remo Ferri Group of Automobiles (June 2008 - September 2010)
Marketing Assistant
Assisting with the promotion of organizing events for Maranello BMW, Ferrari of
Ontario, and Mini Vaughan West. Maintained company social media platforms such as
Twitter and Facebook. Managing and executing MINI events, such as Drive Events,
Launch Events and Auto Shows.
Provide support on initiatives and propose new ways to increase lead generation
(events, only, etc.)
Mendocino (April 2008 – February 2013)
Co-Manager
Responsible for providing operational, visual and customer standards in store.
Reporting & analysis on store performance on a regular daily, weekly and monthly
basis. Leading team meetings to ensure staff is up to date on policy and current trends.
Strategic planning, merchandising, loss prevention, point of sale functions and
budgeting expense control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Implementation of G.U.E.S.T program. Providing expert inside as an influential team
leader ensuring consistently that targets were met.
BCBG Max Azria Group (2005-2008)
1st Assistant
Providing exercised intellectual and creative discretion and judgment in management
and leadership of store employees. Driving business sales with clientele programs
demonstrating superior customer service that reflects the BCBG Max Azria initiatives.
Building careers for team members and insuring the growth of the company based on
maximizing internal store goals.
Volunteer
Experience Matchstick
Bake Sale
Ferrari of Ontario
Organized the 13th Ferrari Rally of Ontario
Raising $150,000 towards Sick Kid’s Hospital, committed to funding the preoperative
care clinic in order to reduce surgery wait time
Michael Power St. Joseph Fashion Show
Event Co-coordinator
Raising $8,000 towards Mount Sinai Hospital
• 47 Courtsfield Crescent • Toronto, ON • M9A 4T1 CELL 416-***-**** • E-MAIL *****************@*****.*** •