Design Sales

Paula Slack

Creative Director

************@*****.***

Summary

Strategically-driven, thought-provoking creative with noticeable results. Exceptional, highly-talented, Creative

Director with vast design and industry experience across multiple channels interactive, print, DM, broadcast.

Adept at mentoring and motivating creative staff and getting eye-ball deep into the mix. Expert presenter with

keen skills at maintaining and growing client relationships.

Industry experience includes life sciences, healthcare, consumer package goods, financial services, retail,

hi-tech and business-to-business. Responsible for interpreting clients needs with strategic, and perfectly

executed creative. Ten years of management experience directing creative staff from initial concepts to finished

product. Experienced in client development, presentations and relationship maintenance.

Conceptual thinker. Elegant designer with a mind for business and the bottom line. Meets with clients,

researches markets and competition, designs gorgeous marketing materials, brainstorms with copywriters and

account executives, creates color palettes, retouches photography and answers the phone.

Compassionate. Wise. World traveler. Minimalist. Loves to make stuff. Sees the good in everyone. Adores

slapstick humor. Courageous. The most excellent karma. Paula Slack is a well-oiled machine.

Impeccable references.

Specialties: Everything creative, branding and identity.

Experience

Creative Director at p. slack advertising & design

January 2004 - Present (10 years 5 months)

Creating print ads, direct mail, web design, collateral, signage and package design for clients in New England

and New York. Client base includes Mc K Healthcare, Bank of America, Merrill Lynch, U.S. Trust, The

Guild Group, Ryan Partnership, Designcom, Inc., Colangelo Strategic Marketing, The Gardiner Library,

Manasian inc., Ben and Jerry’s Ice Cream, Mycoff Advertising & Design, Abalone Red Marketing, New Old

House Magazine, Genesis Advisers, Luggage Forward, Optic Sugar, College Planning Services, New Haven

JCC and Mothers of Invention.

3 recommendations available upon request

Creative Director at Marketing By Design

March 2014 - May 2014 (3 months)

Responsible for leading the creative development process – strategic brainstorming, creative development and

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client presentations. Client base includes The Scotts Miracle-Gro Company and Enjoy Life Foods.

Creative Director at Direct Associates

March 2013 - November 2013 (9 months)

Responsible for leading the creative development process – strategic brainstorming, creative development and

client presentations. Works within a team environment in the development and execution of online and print

advertising and design solutions to communicate brand and achieve client goals. Client base includes The

Association for Supervision and Curriculum Development and AAA Southern New England.

Art Director at Bank of America/Merrill Edge

March 2011 - January 2012 (11 months)

Creative direction and client presentation of print ads, direct mail, web design, collateral, signage and

package design for Bank of America, U.S. Trust and Merrill Edge.

Associate Creative Director at Mycoff Advertising and Design

July 2006 - March 2009 (2 years 9 months)

Working closely with owners, account executives, copywriters and art directors in executing print ads, direct

mail, web design, collateral, signage and package design for a New England client base. Highly skilled in

client development, sales presentations, creative direction and account management. Client base includes

New England Biolabs, Rose Displays Ltd., Cell Signaling Technology, Groom Energy, Ocean Genome

Legacy Foundation, Shubie’s Marketplace, Infinity Pharmaceuticals, Seahorse Bioscience, Grace

Construction and The Whiz Kids Foundation.

1 recommendation available upon request

Senior Art Director at Sierra Communications/IPG

February 1999 - December 2003 (4 years 11 months)

Worked closely with owners, account executives, copywriters and art directors in executing print ads, direct

mail, web design, collateral, signage and package design. Highly skilled in client development, sales

presentations, creative direction and account management. Extensive experience in print production, media

buying, managing full-time and freelance personnel. Client base includes American Express, Starwood

Hotels, SoBe Beverages, Avis, Oppenheimer Funds, Worcester Common Outlets and Provident Bank.

Skills & Expertise

Creative Direction

Art Direction

Copywriting

Direct Mail

Branding & Identity

Web Design

Creative Strategy

Packaging

Interactive Advertising

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Email Marketing

Collateral

Direct Marketing

Adobe Creative Suite

Graphic Design

Integrated Marketing

High-Impact Sales Presentations

Clientele Development

Account Management

Corporate Identity

Logo Design

Typography

Brochures

Brand Development

Advertising

Photography

Layout

Illustrator

Concept Development

Mac

Marketing

Corporate Branding

Relationship Marketing

Outdoor Advertising

Integrity

Business Ethics

Education

New England School of Art & Design

1983 - 1985

Syracuse University

1980 - 1982

Newton North High School

1977 - 1980

Interests

Creative direction, management of creative staff, client development, sales presentations, relationship

maintenance, adventure travel, wilderness walking, art collecting, wining, dining, politics, business, human

rights and laughing.

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Paula Slack

Creative Director

************@*****.***

4 people have recommended Paula

"Paula Slack made me look like a pro! I couldn’t have done it without her."

Audrey Francis, was Paula's client

"One part creative dynamo, one part speed demon, all parts good sh**! Paula brings 20+ years creative

acumen to the table as well as a well-defined B.S. meter that cuts straight to the bone on any creative

challenge (web, print, direct) and delivers a piece that kicks you in the gut and makes you act. She designs,

she art directs, hell, she even writes! With an unrivaled passion for this biz, there's no slacking off in Paula

and isn't that what you want in a creative?"

Bill Kelly, Freelance Copywriter, Manasian, worked directly with Paula at Paula Slack Design

"Paula Slack is the consummate creative pro: she nails the concept and the execution, on time and on budget.

Work with her and be glad you did."

Stephen Keating, Business Development, Keating Media, was with another company when working with

Paula at Paula Slack Design

"Working with Paula was a joy. Talented, up-beat, motivated, confident, approachable, utterly competent and

hysterically funny. Our clients loved her and her work showed that confidence. Highly recommended! She's a

5 star hotel!"

Christine Sirois, creative director, mycoff advertising, worked directly with Paula at Mycoff Advertising

and Design

Contact Paula on LinkedIn

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