Sales Manager

Larry Walters

**** ********** **. **, * Cedarbush, Guelph, N1H 6H9 (c) 647-***-**** (e) ********@******.*** (In) Larry

Walters

BIGROAD INC, KITCHENER

DIRECTOR MARKETING (January – March, contract) 2014

• Prepare and manage annual marketing budget.

• Lead all corporate marketing initiatives including lead acquisition and corporate branding.

• Market research and analysis.

• Competitive research and analysis.

NEOTELIS, MONTREAL

SENIOR TRAINER (September – contract) 2013

• Provided training to the VIVA Bahrain Corporation on Pricing and Product Strategies for the Mobile markets.

• Developed course materials and the delivery of the course materials and all updates.

• Provided recommendations and references.

EXECULINK TELECOM, KITCHENER 2008 – 2013

DIRECTOR OF MARKETING & PRODUCT SERVICES DEVELOPMENT

• Accountable for strategic & tactical B2B and B2C market, product development and management

• Managed budgets, product road maps and the commercialization of all product/services.

• Manage a high performance team of Market Managers, Business Analysts, Project and Product Managers.

• Lead, project manage all product/service development, product billing and product life cycle management including new go-to-

market strategies.

• Launched several new products increasing corporate revenue over the last 5 years for both residential and business.

• Support and assist sales on winning new opportunities and protecting the business.

• Manage product portfolios ROI, P&L and financial analysis.

• Business case development for new products and services.

• Develop new customer support models, troubleshooting guidelines and technical customer portals.

• Lead in all major RFP responses, proposals, contract development and vendor agreements.

• Manage and integrate all 3rd party products and solutions into company product mix, making 15% of the business mix.

• Directed all promotional programs; including advertising, brand recognition, sales materials and trade shows.

• Primary source for contract development, SLA agreements including retailer and 3rd party vendor relationships.

• Major spokesperson for the company in all functions, media announcements and out-reach programs.

• Developed business cases, introducing several new products and revisions to existing products and services.

• Introduced New Product Introduction (NPI) and internal work flow processes in support of product/service development.

• Developed training sessions for our customers.

• Provided web material updates, white papers, PRD and MRDs in support of products and services.

Achievements

• Successfully developed and launched new mobility services for the residential and business market.

• Increased residential digital phone sales over 20%, by focusing on customer retention and new product alternatives.

• Introduced hosted IVR/ACD solution for improved sales in the SMB and enterprise market space.

• Developed new SIP services, contributing to 25% of the business revenue over last four years.

• Added new secure Wi-Fi products; seen a 30% increase in new revenue for business services in three years.

• Introduced OEM Ethernet-over-cable (EoC), adding new sales opportunities and data relief for high bandwidth applications.

• Reduced CAPEX costs by 15%, by changing product mix and establishing new pricing through new vendor relationships.

Larry Walters

7541 Wellington Rd. 34, 3 Cedarbush, Guelph, N1H 6H9 (c) 647-***-**** (e) ********@******.*** (In) Larry

Walters

• Organized and streamlined internal knowledge base and external customer portal; providing more readily accessible

information and providing regular updates.

TORONTO HYDRO TELECOM INC., TORONTO 2007 – 2008

SENIOR PRODUCT MARKETING MANAGER

• Directed all new product development and sales initiatives including fiber based product solutions, sales programs and

promotional marketing materials.

• Lead a team of product managers and marketing communications staff.

• Opened new market opportunities including enhanced data center services, business hosted phone and managed IT services

resulting in an increase in sales of over 15% in the first year.

• Prime for all new fiber NNI agreements and contracts through-out North America culminating in 40% of the business.

• Managed all business products and services, including fiber based transport solutions, OEM relationships and financial

objectives.

• Analyzed, tracked all monthly revenue reports, cost of sales and programs, prime for all RFPs, contracts and quotes.

• SME for all products and services. Trained customers on all new products and services.

• Bring new data center online; developed marketing and sales initiatives, product road map and analysis of operational costs.

ROGERS BUSINESS SERVICES; CARRIER SALES, TORONTO 2006 – 2007

NATIONAL DATA TRANSPORT AND PRODUCTS MANAGER

• Developed new products and sales strategies for the data and voice product portfolio.

• Developed business cases for new products and market entry including sales forecasts for new and revised products.

• Supported fiber network products in Canada and all NNI partnerships.

• SME for all products and services including fiber services, wireless networks and VPN service offerings.

• Introduced LANx and router leasing programs via Cisco relationship.

• Successfully helped to bring international NTT in as first new MPLS customer to Rogers’ MPLS network.

• Developed new documentation in support of all products and services.

TELLABS CANADA COMM. LTD., TORONTO 1985 – 2005

NATIONAL MARKETING, PRODUCT AND SUPPORT MANAGER

• Managed staff of product marketing, sales support, and product services across Canada.

• Prime for all strategic new business development and the support of existing products in the Canadian market.

• Assist and support global product market development.

• Managed and supported Canada’s largest TDM and statistical network for over 15 years with Bell Canada and affiliates.

• Developed new opportunities and markets, contributing to over 50% of Tellabs’ annual revenues in the last 4 years.

• A 55% increase in new business through the introduction of new products over the last 5 years.

• Support, develop and managed all customer training. Sold as a revenue based product.

• Introduced new DWDM and OADM products into the Canadian market.

• Provided KPI market and financial analysis for the Canadian market.

• Managed, developed and support all SLA’s and customer product support across Canada.

Larry Walters

7541 Wellington Rd. 34, 3 Cedarbush, Guelph, N1H 6H9 (c) 647-***-**** (e) ********@******.*** (In) Larry

Walters

EDUCATION

HONOURS BACHELOR OF SCIENCE DEGREE, UNIVERSITY OF GUELPH, GUELPH

COMPUTER TECHNOLOGY DIPLOMA, CDI COLLEGE, TORONTO

Project Management training – MS Project proficient

Product Management training and workshops

Market Management workshops

SOFTWARE

• Full Microsoft Office Suite including MS Project, Outlook, Excel, MS Project, PowerPoint, Visio.

• Adobe Suite of products including Acrobat, Illustrator, InDesign and Photoshop.

• CRMs (Salesforce, Sugar) sales databases, ERP systems, some SAP functionality.

• Knowledge base systems, customer portal development.

• Concrete 5, CMS web development.

• Competent in many computer and telecom products, including network protocols and software solutions.

• SEO, PPC, Google AdWords functionality.

Contact this candidate