Project Manager Content
Resume:
Donna Natalie Bodden
Manville, NJ 08835
908-***-**** (home)
908-***-**** (mobile)
*****.*.******@*****.*** (e-mail)
www.linkedin.com/pub/donna-natalie-bodden/a/55b/534/ (LinkedIn profile)
SUMMARY
Experienced writer/editor with proficiencies in intranet and website
content development, launches and project management in the financial
services, technical advertising, pharmaceutical, and non-profit sectors.
Accomplished client manager and team builder with proven experience in
implementing and overseeing successful branding campaigns, marketing and
communications, and public relations programs. Adept at writing, editing
and managing content for external and internal communications.
Copy Writing Development and Management
Brand Development and Implementation
Content Development, Management and Strategy
Website Development, Management and Strategy
External and Internal Communications Planning Strategy
Project and Client Management
User Experience
PROFESSIONAL EXPERIENCE
Merck Pharmaceuticals, Whitehouse, NJ
. Content Manager (contract position) April - May
2013
Prudential Financial, Newark, NJ
Senior Copywriting Specialist, Agency Distribution 2010 -
2012
Interactive Project Manager, eBusiness Development 2007 -
2008
Interactive Copywriter, eBusiness Development
2007 - 2008
CIT Corporation, Livingston, NJ
Communications Manager, Public Affairs 2006 - 2007
New York Life, New York, New York
Market Management Specialist, Cultural Markets 2003 - 2004
Writer, Agency Communications 2003 - 2003
Writer/Editor, Agency Communications 2000 - 2001
SELECTED ACCOMPLISHMENTS
Branding Development and Implementation
Successfully co-developed and implemented an internal branding program at
CIT with internal electronic and print collateral in addition to e-mail and
intranet redesign.
Helped develop and implement a new branding campaign for New York Life
financial professional included branding templates for print and electronic
collateral, client-facing websites and advertising.
Teamed with several IT departments to development and manage content and
collateral design for New York Life's African-American and Woman's markets.
Content Development and Website Management
Responsible for developing and managing the content for Merck's Global
Creative Services intranets sites and electronic publications. In
addition, wrote, edited and proofread site content for several other
internal marketing groups. Worked closely with the technical team to
maintain site standards with regard to new development. Helped craft new
content for site promotions, email, newsletters, mobile platforms, and
online outreach campaigns. Managed content through editorial submission
and process, as well as legal and compliance approvals.
Successfully developed and managed new content for a Prudential large-
scale, international mutual fund (100-plus pages) website within three-
month period and on budget.
Created content and marketing collateral coordinated site build with in-
house developers and designers and the New York Life African Market website
which garnered more than 500,000 visits during the first day of the launch.
Developed content, site build work plan and launch strategy to initiate
Prudential Agency Distribution intranet in six months.
Created, managed and published weekly content and design refreshes and
maintenance for Prudential Agency Distribution intranet.
Provided content and page design development for 10 clients on as needed
basis.
External and Internal Communications Strategy and Planning
Developed and implemented communications strategy and planning to roll out
a new branding campaign and employee morale program for 5,000 employees
worldwide. The new branding campaign was well received by employees and
immediately embraced. The morale programs inspired team collaboration and
cost s detailed by articles posted to the CIT intranet.
Created and managed recruitment advertising collateral for New York Life's
African-American and Women's markets for placement in employment journals
and demographic-specific magazines and websites. Ad placement in target
market publications and websites increased recruitment by 10 percent and 15
percent, respectively.
Project and Client Management
Co-managed and coordinated end-to-end content and branding refresh for a
large-scale annuities client- and producer-facing website in a three-month
period in time to meet brand/name deadline.
Managed and directed a content and website redesign for an international
mutual funds website. Responsible for project completion within a three-
month deadline which included an additional client request of an index
microsite six weeks into the refresh. Completed the project on time and
within budget with the index microsite included.
User Experience
Partnered with New York Life designers and developers to create consumer
website page providing suggestions for visual layout and interface behavior
and intuitiveness (drag drop, click actions, mouse commands) making it
easier for visitors to quickly find information.
Provided Prudential developers with work flow plan to expedite the design
and build of the Agency Distribution intranet site and content management
resulting in a timely launch. The intranet was well received by employees
and lauded for it's user-friendly interface and relevant, well-written
content.
TSI Communications, New York, NY 2000 - 2000
Account Supervisor, Employee Communications
Provided communications strategy, writing and editing support to IBM and
Honeywell clients.
EDUCATION
BA, English, Rutgers University-Douglass College - New Brunswick, New
Jersey
Public Relations certification, New York University - New York, New York
Additional Education: New School for Social University, graduate program
for media studies and continuing education courses.
COMPUTING AND SOFTWARE SKILLS
Proficient in Apple and PC platform(s), Microsoft Word, Microsoft Excel,
Microsoft Project, Microsoft Office, PowerPoint, Adobe Acrobat Suite, Adobe
Photoshop, Outlook and QuarkXPress
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