Marketing Public Relations

PAULA MALIANDI

* ********** **** *****: (***)

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Montclair, New Jersey 07043 E-Mail:

********@*******.***

Experience

Presby Iris Gardens Communications Specialist

Presently

Development of communications plan and implementation strategy for 2014

season.

Montclair State University Senior Leadership Positions in Communications

2007-2013

Communications Executive, OneMontclair Initiative

Developed strategic communications and implementation plan for key

University enterprise initiative; working with senior management team to

integrate communications with organizational change management strategy;

and develop and disseminate messaging across broad campus-wide audience of

stakeholders.

Executive Director of Communications

Oversaw the wide range of activities of a 15-person department including

marketing, web services, graphic design services, production services,

media relations, editorial services, photography/videography, and crisis

communications.

Director of Media Relations

Created and implemented University's first media relations plan as

component of comprehensive Communications strategy. Cultivated hundreds of

new media contacts and outlets for the University with placements resulting

in national, regional and local media including The New York Times, WCBS-

TV, WWOR-TV, WNET Channel 13, Fox News Channel, New Jersey Monthly, The

Star-Ledger, The Record, NJBiz, New Jersey Business.

PMPR President 2003-

2007

Created public relations agency specializing in small business clients, non-

profits and larger companies including:

WBGO Jazz Radio 88 - Project Director for the 25th Anniversary

Celebration and galas in 2005 an 2006

. EmmiUSA, Inc - Public Relations & Special Events Consultant

. Arts Reach Annual Marketing Conference - Special Events Consultant

. New Jersey Tap Ensemble - Public Relations & Special Events Consultant

. Color, Light & Shadow - Consulted on new product launch of "Graffiti

Wall." Helped client to identify other

opportunities for product exposure.

. Aljira Gallery of Contemporary Art - Public Relations and sponsorship

development for Annual Art Auction

Freeman Public Relations Senior Account Supervisor

2000-2003

Clients

. Benjamin Moore Paints

- Planned and coordinated satellite media tours March 2000, 2001 and

2002.

- Planned special events including New York City Design Center

Reception and Seminar

- Planned and implemented projects including public relations program

for restoration of Cedar Grove, historic residence and studio of

Thomas Cole, father of Hudson River School of painting.

. Artexpo New York (Advanstar Corporation)

Developed media relations strategy for largest international art sale

and exhibition held annually at the Jacob Javits Convention Center

. Nielsen & Bainbridge

Developed and implemented trade and consumer program for metal molding

brand and conservation framing mat board and foam board products

. FiveLeaf (Cuisine Solutions)

Created and executed program for launch of mail/internet product at

Restaurant Daniel in NYC attended by all major food critics and

writers, securing placement in all major media including NY Times,

EXTRA, Associated Press, Washington Post, USA Today and all food trade

press.

. LensCrafters

Created and executed program for "Give the Gift of Sight," a non-

profit project distributing refurbished used eyeglasses around the

world

. "Spacifically"

Created and executed publicity program and marketing materials for

trade show targeting spa, salon, hotel and resort executives held in

Anaheim, California and Atlanta, Georgia.

. Also created and executed strategy and events for PaintingsDIRECT.com,

Promo Edge (Menasha Corporation) Twist Magazine, Met Home Magazine and

Sunglass Hut.

YMCAs of the Oranges Vice President, Marketing &

Public Relations

Developed and supervised implementation of marketing strategy for the

largest YMCA Association in New Jersey, including corporate office and five

branches in Essex and Sussex Counties.

. Created Association's first Marketing Department establishing design

guidelines to unify image and look of all printed materials,

advertising, photo archives, research, tracking, public relations,

membership, camp and child care enrollment.

. Collaborated with Association Marketing Committee of the Board of

Directors to create annual Chart of Work and make recommendations to

Corporate Board.

. Worked with Long-Range Planning Committee to develop new Mission

Statement and oversee long range marketing objectives including

development of first marketing database and annual research.

YMCA of Greater New York Director, Marketing & Public

Relations

Designed and executed major branding project including marketing research,

development and testing of new creative strategy to shift focus of New York

City Y's image (in consultation with Ogilvy & Mather)

. Designed and directed strategy and implementation of citywide

marketing and public relations for corporate office and total

association of 19 Branches located in all five boroughs.

. Directed and implemented all citywide and major Branch public

relations campaign and events to increase awareness of YMCA programs

and services.

Staten Island Children's Museum Director, Public

Relations and Marketing

Developed strategies to increase visitorship, membership and earned income;

fundraising, long-range planning, operations and programming in connection

with $8 million Capital Campaign.

WOR Radio Director of Advertising and

Promotion

- Supervised creative and placement of station advertising in all

media.

- Produced and publicized major station promotions including off-site

remote broadcasts.

- Developed all sales support materials.

- Placed all station publicity including regular listing information

and special features.

Skills and Proficiencies

Microsoft Office Suite, Terminal 4, Constant Contact, Adobe Creative Suite,

Dreamweaver

Professional Affiliations/Licenses

Licensed New Jersey Real Estate Agent

The Association for Women in Communications, Northern NJ Professional

Chapter

Education:

BA. Speech and Theatre, CUNY/Brooklyn College

Post-graduate study, American Conservatory Theatre, San Francisco

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