Marketing Customer Service

Marla Chupack

P: 347-***-****

E: ********@*****.***

T:@MarlaChupack

My focus is email marketing with social media integration and meaningful

metrics. My 20+ years of client and agency experience includes

strategizing, managing and implementing email campaigns, Google AdWords,

websites, creative, micro sites, content management, social media,

account management and team management.

I enjoy strategizing with marketing teams and exceeding business goals

while optimizing the process along the way. I find change refreshing and

work towards quick hits and immediate results in any marketing or

economic environment.

Experience Mass Transmit

10 / 2008 - Present

Digital Marketing Director

Hands on responsibility that includes email strategy, account

management, new business and technical know-how. Primary clients

include insurance and financial entities.

Consultative

Freelance

CNA Financial - Collaborated with CNA Financial's Corporate

Communications and IT department to implement Marketo. This entailed

creating templates and campaigns in Marketo as masters and transferring

assets from previous ESP. In addition, I assisted in identifying goals,

setting up lead scoring and architecture, instituting standards and

naming conventions.

American Marketing Association - Assisted in the Marketing of their

educational events as a temporary replacement for a returning employee.

American Marketing Association - Produced a research study on digital

publication platform report that included competitive intelligence,

audience trends, industry standards and opportunities.

GlassTileStore.com - I helped them identify a new branding direction

using conscious marketing as an ongoing content generator and a

promotional tool. As part of the effort, I laid marketing groundwork for

Smiles4Tiles a program that engages their designer clients, a donation

of materials and a soon to be named large charitable partner to carry

out this program.

American Marketing Association

Interactive Marketing Manager

12 / 2006 - 10 / 2008

Managed and moderated the American Marketing Association

Thought Leader bi-weekly Webcasts, where I worked with C-

Level Executives. In this role, I used a variety of

webcast technologies and did everything from rehearsals to

promotion to moderating the webcasts. I was able to double

the webcast audience through promotion and generate

interest that acquired new C-Level Executives to the

program.

I also managed the AMA Career Center, where within a year

I grew the revenue to $80k per month. The AMA Career

Center contained close to 40,000 job applicant resumes,

representing over one million dollars in revenue .

Peoples Energy Services

Manager Mass Marketing

07 / 2004 - 03 / 2005

. Initiated email campaign approach

. Initiated Google AdWords Campaign

. Recommended offline to online strategy with Micro-site

implementation . Managed web site . Within 1 month

launched "My Account" site.

. Implemented first web technology to capture customer

emails

. Implemented the use of banners and online forms

. Developed profitable customer acquisition campaign

strategies

Not The Office

Owner, Not the Office Retail Store

2005 - 2005

Owner of retail establishment with Internet Cafe,

Packing & Shipping and eBay drop services. This was a

non-franchise model.

CNA Insurance

Web Communications Manager

01 / 2001 - 05 / 2004

. Created and implemented first Annuity Agent interactive

website

. First to initiate portal website technology for

external client site

. Built and directed marketing team of twelve

. Initiated partnership with Palm for agent promotion

. Instituted email marketing program

. Developed vendor supply ordering site

First Nonprofit Insurance

Company

Director of MarCom

07 / 1994 - 01 / 2000

Developed and implemented online and offline marketing

strategies to reach property and casualty insurers and

non-profit organizations. Designed and implemented the

first company website and developed an agent database

with a matching lead-generation program. In addition, ran

and marketed an ongoing seminar series for nonprofits.

Value Behavioral Health

Customer Service

CNA Insurance

Sales and Promotion Marketing Communications Manager

1993 - 1994

1979 - 1989

Held several different positions during this time period.

-Underwriter - Sales Service Rep -Direct Marketing Manager

-Sales and Promotion Marketing Communications Manager

Education

Northern Illinois University

BA, Communications

1977 - 1979

-Radio Show host on College Station, -Newscaster on Public

Access Station,

-Interview Show Host on Public Access Station

Oakton Community College

1975 - 1977

Associations American Marketing Association

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