OLIVIA PETH
******@*****.***
DIRECTOR I, PRODUCT MARKETING MANAGEMENT
Accomplished, focused, and results-driven professional with extensive leadership experience in sales and marketing operations,
and human resources management.
- Empowered with unparalleled work ethic, business acumen, and strong capability to manage tasks and priorities within
challenging and rapidly changing work environments
- Recognized for analytical problem-solving skills in formulating strategic solutions to complex business situations
- Adept at motivating and performing with multidisciplinary, high-caliber teams of professionals to perform beyond
established goals and expectations
- Armed with articulate communication and interpersonal skills essential in establishing positive work relationships with
diverse individuals
AREAS OF EXPERTISE
Sales and Marketing Strategies ~ Operations and Account Management ~ Client Relations Management
Contract Negotiations ~ Team Leadership ~ Market Research and Analysis ~ Business Development
PROFESSIONAL EXPERIENCE
SanDisk Corporation - Milpitas, CA (2006–Present)
Senior Sales Support Representative Desk Manager 2012–Present
Participate in account meetings to support sales pitches and negotiations, evaluate product lineups and showcase new products.
Demonstrate strong knowledge of corporate products and services to supervise the design, development, and management of the
Americas Sales Portal website. Actively engage in web syndication, including content layout for online product. Render expert
oversight to all standard and promotional pricing communication with Staples and Meijer, while overseeing the stock keeping unit
assortment at Meijer. Serve as liaison between customers and company representatives to manage projects within Americas Retail
Sales. Function as primary resource for the retail buyers, representatives, and the Sales and Operations departments for custom
BOM and parts setup projects. Handle ad calendars and conduct market research to negotiate costs and maintain a very competitive
and feasible pricing schedule.
KEY HIGHLIGHTS:
- Exhibited superior talents in managing projects for various accounts including Amazon, Big Lots, Meijer, Office Depot,
Office Max, Staples, and Target
- Employed outstanding managerial qualifications to track all orders and drastically mitigate expenses on evaluation sales
order process from approximately $600K to $700K, to below $200K
- Pioneered the implementation and tracking for various projects, such as Black Friday and back-to-school projects, to
incorporate customer needs with external portals, internal departments, and SAP-based CRM sales systems
- Supervised project operations for the latest private label USB drive at Staples, including oversight of various
departments such as Sales, Channel Marketing, Product Marketing, Operations, Sales Ops, Logistics, and Pricing
- Played a lead role in the implementation of automated approvals within the online ordering system
- Made impactful contributions in launching Extreme Pro SSD live on retail sites, including co-management of online
syndication for Americas Retail Sales
- Efficiently negotiated project timelines and pulled in lead times to secure the Big Lots business in the third quarter
of 2012
Business Development Manager Inside Sales 2010–2012
Verified mobile carrier exclusivity through web audits and conference calls to allow inclusion of new accounts for the Mobile
Network Operator channel. Performed key tasks as the product subject matter expert for SanDisk at distribution channel vendor
tradeshows. Facilitated training sessions to all personnel on CRM sales quote system, and executed process enhancements to boost
functionality.
KEY HIGHLIGHTS:
- Evaluated and authorized pricing requests for more than 1,500 accounts buying through several distributors, including
D&H Distributing, Ingram Micro, Accutech, Wynit, Gentec, Synnex, and Superior Communications
- Provided sales guidance and direction to field representatives and distribution accounts by standardizing point-of-sales
(POS), negotiating prices, authorizing and tracking product evaluation samples, and interpreting information for retail accounts
Project Coordinator, Americas Retail Sales 2008–2010
Exemplified project management expertise for the Americas Retail Sales Department, including diverse administrative functions to
support the vice president of sales and a team of 40 employees. Took charge of drafting program letters and managing both
electronic and paper files for external representative agreements and sales program matrix. Supervised the photo channel mail-in
rebate program for more than 130 accounts, as well as the quarterly sales meetings with 40 to 250 participants.
KEY HIGHLIGHT:
- Earned commendation for supporting the implementation and training of SAP integration for the Sales Department
Project Coordinator, Finance 2006–2008
Organized high-level meetings for board members and major acquisitions, including administrative assistance to eight executives.
Devoted efforts in developing and overseeing purchase orders for the entire Finance Department to maintain an accurate and
timely operation. Assumed responsibility in managing daily cash deposits and company checks; initiated wire transfers and
insurance policies for the Treasury Department.
Recruiting Coordinator 2006
Exhibited keen expertise in organizing events for career fairs for a large number of attendees. Performed new hire application
process, including background and reference checks, and multilevel interview schedules. Proficiently handled and observed
applicant files during the interview process. Handled all internal transfer processes and employee referral program for
approximately 2,500 employees.
EDUCATION
Bachelor of Arts in Psychology
LOYOLA MARYMOUNT UNIVERSITY - LOS ANGELES, CA
TECHNICAL ACUMEN
Microsoft Windows ~ Microsoft Office Suite ~ Microsoft CRM ~ SAP ~ BI Reporting ~ Mac iOS