Marketing Manager

BARBARA HOOLEY

Personal Information

Place of residence: 304-199 Roehampton Ave, Toronto, Canada

Phone number: +1-647-***-****

Email: *******@*****.***

Executive summary

Experienced marketing manager with experience in online and offline

marketing, including strategy, execution, client research and analysis,

collateral development, portal, event and stakeholder management. Strong

educational background, including a Master of Marketing from a top tier

university in Sydney, Australia, a Bachelor of Business and Bachelor of

Arts.

major achievements

* Refinement and execution of existing Global Mining and Chemical

marketing plans, including launching of a new webcast program

* Established and managed the execution of a business and marketing

strategy for the new Resource Taxation service line with KPMG Australia.

This involved working with other parts of the business to implement and

execute activities

* Creation of client surveys, including analysing results to provide

valuable insight to key stakeholders which helped with business

development activities, proposal development and marketing strategy

professional experience

November 2013 - February 2014 (3 month contract)

Position: National Communications Manager

Company: Miller Thomson LLP

. Content development for website, internal and external communications

. Manage the creation of newsletters, biographies, advertisements

. Undertake some analysis focusing on directories to understand the target

market and make better strategic decisions regarding the allocation of

time and funding for advertising.

November 2012 - November 2013 (1 year contract)

Position: Marketing Manager

Company: KPMG International (Toronto)

. Contribute to the development and evolution of a new website for mining

and chemicals

. Establishment and roll out of a webcast program - branding, templates,

processes, execution

. Execution of marketing programs for mining and chemicals, including

collateral development (publications, magazines), client emails and other

activities to support the launch, e.g. social media conversation

calendar.

March 2010 - July 2012

Position: Marketing Manager, Energy & Natural Resources (ENR)

Company: KPMG (Australia)

. Marketing strategy: Create and implement a national business plan and

marketing strategy for a new service line for KPMG Australia (Resource

Taxation)

. External communications: Maintain the external website, roll out profile

and reputation activities e.g. create credentials to deliver key

messages to the market.

. Media, sponsorship and events: Work with the external and internal

communication teams to ensure appropriate media activity and

announcements are made to profile our services and partners. Identify

external speaking opportunities or other profiling opportunities, e.g.

sponsorships and host events with or without a third party, including

breakfast/lunch events, roundtables, seminars

. Internal communications: Maintain intranet, plan industry training

sessions and share knowledge within the firm

. Account support: Provide the partner with support on a large key

account, managing the revenue/opportunity pipeline, company

intelligence/insight, create collateral for client, provide updates to

the global lead partner

. External relationships: Develop and nurture relationships with external

organizations, e.g. ALABC (Australia Latin American Business Chamber),

event organizers

. People management: Marketing coordinator assisted with execution and, at

times, graduates

August 2008 - February 2010

Position: Senior Market Analyst

Company: KPMG (Australia)

. Create client research surveys: Assist groups to develop and implement

client engagement surveys, including survey creation and analysis

. Research and analysis: Data analysis e.g. profitability data, use of

third-party research reports to provide key stakeholders with insight

together combined with our own client research analysis to support

marketing, BD, general business needs

. Award submissions: Research, compile, writing of entries for key industry

awards, e.g. Accounting services firm of the year; CFO industry awards

July 2007 - June 2008

Position: Market Research Analyst

Company: Retail Finance Intelligence (Rfi)

Summary: Boutique market research agency based in Sydney, specialising

in market research programs within the financial

services industry

. Research: Prepare surveys, analyse results and write research reports

. Newsletters: Create quarterly newsletters for clients utilizing primary

and secondary research, interviewing industry executives e.g. Head or a

General Manager of Mortgages/Savings

. Annual Report: Create an annual report of the mortgage, savings and

deposit account markets using primary and secondary research and

interviews

November 2006 - July 2007

Position: Marketing & Business Development Assistant

Company: IMMEX

Summary: Group of doctors providing services to corporate clients

. Strategy: Prepared a marketing plan, including identifying target market,

developing a client care program, website and collateral development

. Marketing collateral: Create marketing materials, assist with client

correspondence

. Business development: Prepare Government tenders, sales reports, chair

weekly pipeline meetings, database management, client experience process

improvements

December 2003 - November 2006

Position: Marketing & Research Analyst

Company: Austrian Foreign Trade Office

Summary: The organisation assists Austrian companies wanting to sell,

invest or do business in Australia.

. Research requests: Respond to ad-hoc requests about the Australian

market place, undertake desk research and contact organisations as

appropriate

. Industry reports: Research and write industry reports and articles for

newsletters, website or market reports to support Austrian clients

together with an industry professional

. Strategy: Assist Austrian companies to develop their business plans and

marketing strategies to ensure its appropriate for the Australian market

. Other: Updating the website, training of staff on the database, oversee

and supervise interns

Education

2013 Digital marketing course (created for KPMG Global)

E-consultancy

2010. Master of Marketing

University of New South Wales (Sydney, Australia)

2000-2003 Bachelor of Business

Bachelor of Arts

Swinburne University of Technology (Melbourne, Australia)

OTHER RELEVANT EXPERIENCE

August 2012 - October 2012

Position: Marketing Volunteer

Company: Vancouver Fashion Week

. Identify and approach designers and sponsors for participation/support

. Create content and materials to support marketing efforts

. Event management including onsite support for the fashion show

Contact this candidate