CYNTHIA ROCHA
**** ***** ****** *****, *********, Texas 76017 Cell: 817-***-**** *******.******@*****.***
Professional Summary
In pursuit of a new career with a leading company where I will contribute professionalism, strong sales and
leadership experience. Sales professional with extensive experience in account and customer relationship
management. Talented Account Manager effective at building loyalty and long-term relationships with
customers while exceeding sales targets.
Qualifications
• Fifteen+ years professional with technical expertise,
managerial experience and business leadership
• Coordinate and present training to field partners
• Organizational planning and time management
• Sales forecasting
• Business development
• Trade show professional
• Resource planning
• Strategic marketing
• Territory sales management
• B2B sales experience
• Consultative selling and formal presentation skilled
• Fluent in Spanish, second language
• Project and lean management
• In-depth knowledge of Salesforce and CRM system
sales tools
Career History
Key Account Manager, 0 1/2007 to 1 2/2013
Pentair, Inc. – Anoka, Minnesota
• Acquired significant million dollar sales revenue selling technical equipment solutions through direct sales and utilizing
multiple channel partners each twelve months
• Monitored market activity and quoted pricing to maintain healthy profit margins
• Met with an average of 10 to 12 clients per week performing product demonstrations to brand in markets consisting of
consultants, architects, engineers, IT key decision -makers in the Commercial, Enterprise, Carriers and OEM markets.
• 50% Hunting responsibilities (lead generation) and 50% Farming (account maintenance)
• Conceived and supported new product designs to increase revenue each year
• Served in cross -functional teams in a manufacturing environment supporting project management and best company
practices
• Coordinated and presented product training and presentations to field sales, service technicians and customer audiences
ranging from 3 to 50
• Participant at annual tradeshows
• Traveled 60% in respective region
• Operated in a virtual office environment in the Dallas Fort Worth area
Senior Account Manager, 1 0/2000 to 0 1/2007
TELECT – Liberty Lake Dallas, Washington Texas
• Account management and direct sales role providing technical equipment solutions in an Enterprise and OEM direct
account base
• Acquired significant million dollar sales revenue in each twelve month period
• Introduced new product releases at annual tradeshows
• 60% travel responsibilities to perform account management on existing client base and generate new revenue opportunities
• Developed new product solutions needed by the marketplace and coordinated the implementation of these new solutions
internally with engineering resources to result in upside revenue
• Oversaw sales forecasting, goal setting and performance reporting for all accounts
• Utilized Salesforce.com as sales system resource
• Operated in a virtual office environment in the Dallas Fort Worth area
Sales Manager, 1 0/1998 to 1 0/2000
TIC Enterprises – Roswell, Georgia
• Effectively managed a team of 8 to 10 outside sales professionals in a B2B environment marketing Lucent
Technologies technical product solutions
• In this manufacturer representative role, my management responsibilities and team achievements met or exceeded
Lucent's annual sales initiatives and objectives
• Effectively coordinated, trained and introduced new product releases to field sales representatives and service
technicians
• Responsible for hiring, training and supporting all new sales representatives
• Increased sales volume year -over -year by adding a minimum of 30 new accounts in the Fort Worth, Texas territory
• Monitored all sales quotes and market activity to maintain healthy profit margins
• Negotiated prices, terms of sale and service agreements
• Reported to work in a Lucent Technologies location in Fort Worth, Texas
Team Leader, Account Manager, 0 9/1991 to 0 5/1998
AT&T – Dallas, Texas
• In the AT&T Team Leader role, supervised a team of 20 sales representatives and account coordinators marketing
AT&T's consumer product solutions
• In the Team Leader supervisory role led departmental initiatives of contacting hundreds of new and existing customers
during quarterly promotions to discuss new products and service
• In Team Lead supervisory role, successfully completed annual employee appraisals based on annual o bjectives
• AT&T direct sales account manager role, marketed business T1's and other broadband solutions in a B2B market
calling on 10 to 15 clients per week
• In the B2B AT&T direct sales role, consistently exceeded monthly sales quotas by more than 5% by pursuing
leads and expanding the prospect list
• Successfully performed account management responsibilities managing an existing client base marketing AT&T’s
semi-conductor product portfolio
• Oversaw sales forecasting, goal setting and performance reporting for all accounts
Education
Bachelor of Business Administration Degree: Business Management, 2 010
Dallas Baptist University - Dallas, Texas