Sales Software
Resume:
Race William Wall
**** ****** **** *****, **** F, Sarasota, FL 34237 941-***-**** ********@*******.***
Global Sales & Marketing Executive
Solution-driven, critical thinking global sales and marketing executive, expert in channel management, lead
generation, and enterprise selling. Innovation and passion are the hallmarks of a career with a history of launching
new products, stimulating revenue, opening new markets, and geographic expansion.
Significant Strengths
New Business Development Client Relationship Building Revenue Growth
Accounting Applications Solutions Development Strategic Partnerships
Document Imaging Project Management CRM Initiatives
Document Workflow Technology Optimization Business Process Optimization
(COLD), Computer to Optical Document Retrieval & (WORM Key Account Management
Laser Disc Technology, TIF) Well versed in all Hotel and
(API), Application Program Hotel and Resort Reservation Resort Application Software
Interface knowledge Application Software
Selected Accomplishments & Results
Race was recruited in High School for a NCAA Basketball Full-Ride Scholarship to Franklin and Marshall
College.
Race Wall graduated Franklin and Marshall College receiving a Bachelors Degree in Business/Accounting
and Philosophy.
He was subsequently recruited upon graduation by the National Cash Register (NCR) Corporation. He held
the sales position for the East Coast of the United States and Caribbean territories for 7 years in the NCR
Miami Corporate Offices. His job responsibilities included deploying accounting software applications,
hardware and services to new businesses in the aforementioned geographic territories.
Race continued his education by graduating from NCR Sugarcamp College with a degree in Application
Software and Hardware Systems.
Race was then recruited by IBM Software Business Partner New Generation Computing, where he held the
sales position for the East Coast of the United States and Caribbean territories for the next 11 years. Race
played an invaluable role in taking American Software, Inc. to IPO status and eventually public. His job
responsibilities included deploying accounting software applications, hardware and services to new
businesses in the listed geographic territories.
Race continued his education by graduating from IBM Training with a degree in Application Software and
Hardware Systems.
Race next was hired by System Products Inc. of Miami, Fl. for the sales position for Canada, United States
and Caribbean Islands for 12 years deploying resort application software and services to new businesses
utilizing Timeshare, CondoTel, Fractional, and Mixed Use resort software.
Race most recently was recruited by Triton Resort Software in Sarasota, Fl. as Director of Sales for Canada,
United States and Caribbean Islands, Central and South Americas, Europe and Asia. His current
responsibilities include deploying Timeshare, CondoTel, Fractional and Mixed Use resort software
applications and services to new business in the resort industry.
Professional Experience Narrative
Triton Resort Software, Sarasota, FL 2010–2014
Resort Application Software Deployment and Services
Director of Sales
Streamlined lead generation aspect of the business through clearly defining the marketing plan with new lead
generation programs.
Launched innovative marketing campaigns utilizing internal and external marketing channels to attract
consumer interest and build excitement, resulting in multimillion-dollar revenue streams.
Deployment of Client/Server and ASP environments running Resort Application Software.
SPI Software, Miami, Fl 1997-2009
Resort Application Software Deployment and Services
Director of New Business Development
Recruited to develop and implement new process improvements in four different areas: lead generation, CRM
systems, call center, and web presence with multimedia contents.
All SQL Based Software running on M/S dot.net platforms.
Conceptualized and devised web and multimedia presentation for lead generation and sales platforms.
IBM Business Software Partner, New Generation Computing, Miami, FL 1986–1997
Resorts, Property Management, CRM Software Solutions and Document Imaging Solutions.
Senior Account Executive
Lead the expansion of market presence for IBM and New Generation Computing, a leading resort industry
software developer.
Strategized ways to interface and develop close business relationships with CEOs and top executives at multiple
regional accounts.
Significantly increased and built brand name recognition for IBM and New Generation Computing in the East
Coast and Caribbean and Caribbean Islands by creating and executing key marketing programs.
Deployment of IBM S/36, AS/400 and Client Server Technology. Deployment of Windows NT solution to a state-
of-the-art web-based and database-driven platform to interconnect with any travel platform.
NCR Corporation, Miami, FL 1980–1986
Distribution Accounting Software and Document Imaging Solutions by FileNet, Optika and M/S Sharepoint
Application Software and Services.
Major Account Executive for East Coast of the United States an Caribbean Islands
• Recruited to launch the market in South Florida and Caribbean Islands, which catapulted revenue for the
company.
Deployment of UNIX Based Application Systems and Deployment of Document Imaging Application in the areas
of COLD and Document Workflow applications being utilized on UNIX platforms.
Technology Snapshot
Business Proficiency
Web-based Systems Cloud Computing Search Engine Optimization (SEO)
Document Imaging Applications Accounting Software Applications / Document Imaging COLD, WORM and
Workflow Management Systems
Affiliate Marketing Management SEO / SEM CMS CRM eCommerce Email Integration
Online Reputation Management (ORM)
Media Buys Web Analytics & Call Track Systems Business Model Case Development
Education
Business Degree from Franklin and Marshall College
Lancaster, Pa.
NCR Hardware and Software Systems training completed
Dayton, Oh.
IBM Hardware and Software Systems training completed
Miami, Fl.
REFERENCES
1) John Locher
Software consultant @ Triton Resort Software, Western United States, Sarasota, Fl.
2) Shelly Ritter
Office Manager @ Triton Resort Software in Sarasota, Fl.
3) CC Novello
VP of International Sales @ SPI, Inc. in Miami
4) Jerry Martinez
IT Consultant in Sarasota, Fl.
5) Keith Trowbridge
IT Consultant in Ft. Myers
Contact this candidate