Senior Trade Show & Event Manager, Healthcare, Medical Devices
Resume:
Margaret Tolleshaug
Phone: 206-***-**** Fax: 425-***-**** E Mail: **********@**.***
Professional Summary
Highly motivated Event Manager with extensive experience in the highly visible world of trade show and event marketing. Excellent organization, leadership, project management and problem solving abilities coupled with a high level of experience in producing measurable results through post event evaluation, communication and expert implementation.
Specialties
Trade Show Management
Strategic Project Management
Process Development and Improvement
Special Events Planning
Budget Development & Management
Strategic Thinker
Logistics Management Organized
Promotions
Medical, IT, Software, B2B, Retail Market
Experience
Fluke Networks (contract) 3/2013 – 6/2014
Event Manager
Traveled nationally and internationally to meet with internal and external customers, delivering clear company messaging for
trade shows, new product introductions, distributor sales meetings, international sales training, and annual sales kickoff
meetings for USA, APAC and EMEA teams.
Communicated marketing teams' plans and achievements to verify alignment with senior management objectives.
Increase customer base with post event lead tracking.
Orchestrated event details and logistics for the new product launch of Versiv Cable Certification Testers for internal APAC and EMEA sales teams, and national launch for USA and Latin American distribution sales teams.
Slashed event expenses by $31K over 9 months with cost effective shipping and graphics vendors.
Drove timeline with internal marketing and exhibit houses to create effective messaging and high impact graphics for large
scale events including Cisco Live, CTIA & BICSI.
Negotiate and contract best prices for meeting space, hotel rooms and booth space.
Create high quality event strategy documentation, including event marketing briefs, on site logistical documents, Q&A and
post event action items.
Implemented new policies and procedures for trade show program and asset management.
Evaluate future event participation based on key performance indicators.
Cardiac Science 11/2006 – 12/2012
Senior Manager, Trade Shows & Events
Managed domestic and international trade show programs and budgets for Burdick®, Criticare, Powerheart® Quinton and
Unetixs Vascular brands, part of the Opto Circuits family of products.
Reduced trade show costs by $100K and increased ROI over two years by strategically rebranding and re using existing exhibit properties between all brands.
Negotiate and contract best prices for meeting space, hotel rooms and booth space.
Directed internal teams and external service providers for annual Global Sales Meetings.
Cultivated partnerships with engineering, service, sales and marketing to secure proper event staffing based on products
showcased at each event.
Engage key stakeholders in early planning process to ensure event strategy was aligned with company objectives.
Manage hotel accommodations, meeting registration, catering, audio/visual, set up and dismantle of booth, show services,
shipping, photography, pre show meetings for attending personnel and on site booth management.
Streamlined and implemented new policies and procedures for trade show program and asset management.
Defined and tracked campaign effectiveness, lead generation and ROI and adjusted future planning accordingly.
Gaffney Events 6/2004 – 6/2006
Event Manager
Managed Continuing Medical Education (CME) Meetings and Fellows Courses for interventional cardiology meetings
alongside company President and distinguished physicians from Swedish Medical Center in Seattle, Mt. Sinai Hospital in
New York City and the University of Texas Health Science Center in San Antonio.
Achieved set financial goals by acquiring sponsorships from major corporations to support CME credits.
Managed trade shows running concurrently with CME Meetings.
Directed internal and external teams on large scale special projects for 350 to 800 attendees.
Ran domestic and international trade show programs for various medical clients.
Managed trade show budgets, contract negotiation, hotel accommodations, badge registration, show services, booth set
up & dismantle, shipping logistics, pre show and post show follow up.
Directed and planned special events in conjunction with key trade shows including contracts, catering, audio/visual, room
set up, dismantle, entertainment services and photography.
Behind the Scenes Event Management Services 4/2000 – 6/2004
Owner, Director of Events
Planning, management and organization of corporate or small business events.
Event marketing and promotions.
Manage all aspects of event planning for trade shows, seminars, sales kickoff meetings and focus groups including
catering, audio/visual, booth and room set up, dismantle, entertainment services and photography.
Spacelabs Medical 9/1997 – 3/1999
Marketing Services Manager
Managed national and regional trade show program.
Worked with product marketing to form strategic activities and promotions for separate business units.
Directed the design and creation of marketing materials specific to business unit marketing objectives.
Assisted in graphics standard development for all U.S. and International cross marketing materials.
Directed and planned special events in conjunction with key trade shows.
Managed Sponsorships for individuals and special groups for continuing education credits.
Completed quarterly forecasting and monthly financial reviews to ensure event budgets were on track.
Managed marketing and promotional budget for each business unit.
Made recommendations to executives on future promotional opportunities and events.
Education
Northern Illinois University Outreach 2012
Certified Trade Show Marketer (CTSM)
Convention Industry Council
Certified Meeting Professional Candidate (CMP candidacy in progress to finish early 2015)
Skills
PC and Macintosh User
SalesForce
MS Office
SharePoint
Acrobat
Agile
Cvent Certified
Lync
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