Winston Yao
Richmond, CA *****
http://www.winstonyao.com
Objective
A full-time position in a vibrant, professional design dept. or
advertisement agency, to intellectually challenge and further expand my
visual and user experience skills, incorporating design in print, web, and
user interface production. I seek responsibility for creating and managing
outstanding design concepts for client deliverable, and am open to new
opportunities outside of my brand marketing and advertising expertise.
Design & Technical Skills
. 8 years experience in UI/UX visual and interaction design and graphic
design
. Specialty in user interface (UI) design and user experience (UX)
design, visual design, mobile application
design, and interactive design
. Specialty in responsive design for the web site and mobile application
. Specialty in web advertisement creation
. Specialty in wireframe, user flow, and final mockup creation
. Specialty in graphic design, logo or iconography design, and mobile
tablet magazine design
. Advanced level in Adobe Creative Suite 6 (Photoshop, Illustrator,
InDesign, Flash)
. Working knowledge in HTML and CSS
. Bilingual in Chinese Mandarin (fluent in reading, writing, and
speaking)
Employment
Art Director. Liquor.com Inc. (April 2010 - Present):
Lead the direction of the visual and interaction design with my
prioritization of the company's web, print and other digital production
project, create the concept, strategy and implementation for the company's
web site and other digital production based on consumer's need, and
mentoring the junior designer or photographer in visual direction. For
approx. 300 projects, I have managed and collaborated with copywriter,
producer, photographer, and the entire senior management team. I have been
responsible for the prioritization of the projects, visual direction and
the strategy for the web content site and other digital production, and
fully conversant in digital branding, marketing, and strategies for web and
print based production including the web site redesign, and the creation
for the web banner advertisement, micro websites for the campaign, event
contest art, icons and logos, e-magazine ...etc. One of my most significant
projects was the conceptualization and implementation of a New York
cocktail week campaign with 18 of the top venues in 2011.
Web/ Graphic Designer. Tumri Inc. (Oct. 2009 - Jan. 2010):
Produced web-based, holiday sales promotional advertisements for major
corporate client's marketing dept. including Macy, Home Depot, and John
Deere.
Web Designer. ZyXEL Communications. (July 2006 - June 2007):
Within a 4-person design dept., produced website designs with coding, web
advertisement, and inter-department coordination. Incorporated Flash-based
advertisement, tradeshow animation for promoting company's products, web
site maintenance and email newsletter coordination with circulation to 1600
nationwide distributors and consumers.
Graphic Designer. Ming's Printing (Aug. 2005 - June 2006):
Design including layout and typesetting the business cards, flyer and the
black & white or full color restaurant menus.
Graphic Designer. Lightning Press Printing (Dec. 2001 - Dec. 2002):
Design including layout and typesetting the business cards, flyer and the
black & white or full color restaurant menus.
Honors & Awards
MFA program thesis project, Touch screen based electronic mapping system
for San Francisco BART, displayed in Spring Show.
Displayed location: Academy of Art University, San Francisco
Displayed period: Spring 2010 - Spring 2011.
-
Typography artwork displayed in Spring Show
Displayed location: California State University, Sacramento
Displayed period: Spring 2004.
The winner of the National Talent Roster Award
2000-2001.
Education
Academy of Art University, San Francisco (July 2007 - Dec 2009)
MFA, Web design & new media.
California State University, Sacramento, Sacramento (Sept. 2002 - Dec.
2005)
BS, Graphic design.