Sales Marketing

MICHAEL L. ELWOOD

**** ****** ***** ***********, *******, Canada, L5J 3E6

T 905-***-**** C 416-***-**** E ***********@*****.***

A R E A S O F E X P E R T I SE

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Marketing & Brand Management New Brand Development

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Equity & Capital Management Environmental Sustainability Programs

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Corporate Social Responsibility Programs Government Relations

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Strategic Marketing & Sales Planning Communications & Public Relations

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Operational Oversight & Strategic Planning Program Management

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New Business Development Budgeting, Forecasting & Financial Administration

C A R E E R P R O G R E S SI O N

KanMac™ Electric – Founding Partner 2012-Present

Founded and developed in Canada in conjunction with McMaster University and MacAUTO. The mandate for the newly

formed KanMac™ Electric is to work in a complimentary fashion with MacAUTO focused on advanced powertrain

innovation and a convergence of technology. KanMac™ will bring selected market ready products developed at

MacAUTO from the R&D stage to commercialization first in Canada followed by North America and then globally.

KanMac™ Electric will also focus on the licensing of technology and intellectual property developed in harmony with

MacAUTO.

KanMac™ Electric is involved in extensive work on the social side of Environmental and Corporate Responsibility where

we focus on programs that give back to groups and has the planet and the population as a central focus. We have been

active in promoting Corporate Citizenship as a key metrics in the fut ure of the partner corporations and a bottom-line

approach to issues that the world faces are essential to the core beliefs of KanMac™ Electric. Another function within

the development is working globally with the likes of Green Smile Foundation, The Clinton Foundation and other

organizations laser focused on making a difference for future generations.

Vice President, Sales & Marketing – Azure Dynamics Corporation (AZD) 2004–2012

The principal business of AZD is the supply of hybrid electric vehicle and electric vehicle control and powertrain

systems to the Light to Heavy Duty Commercial Truck market. AZD develops proprietary drive technologies with

expertise in the areas of vehicle controls software, power electronics, electric machine design, vehicle systems

engineering and vehicle integration.

At AZD the role of Vice President, Sales & Marketing has a wide breadth and depth of responsibilities;

> Responsible for Whole Branding and Brand Name Development within the company, trademarked ‘Part of the

Solution’ which has been adopted as the corporate slogan.

> Responsible for all Government Relation strategies and execution in the United States, Canada and Europe.

Developed strong networks in Washington, Ottawa, London and Continental Europe.

> Developed and implemented a series of new innovative Corporate Social Responsibility Programs for AZD in

Canada, the USA and Europe working with many partner groups to deliver results that mattered to the global

community.

> Developed leadership and the management of program partners including PR agency, industry associations,

government & NGO groups, multiple projects & event management across many borders.

> Responsible for all Sales strategies and execution of sales plans in the United States, Canada and Europe.

> Represents AZD on a number of Committees and Boards for Associations around the world including the Electric

Drive Transportation Association (Washington D.C), Hybrid Truck Users Forum (California), Electric Vehicle

Symposium (China), Electric Mobility Canada (Toronto) and Canadian Courier & Logistics Association (Mississauga).

Launched four new Brands for AZD over the last three years in North America and Europe. The “BalanceTM Hybrid

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Electric” a market leader. The Transit Connect “Force DriveTM Electric”, the LEEPTM Freeze and the Balance PlusTM

the first Plug-in Hybrid Electric Shuttle Bus.

> Instituted Sustainable Best Practices companywide with a mandate and mission to “make a difference” at work,

home and in public which has been incorporated into the company’s overall goals.

> Designed and implemented all Communications Strategies for the “new Branding” and the launch of all new

products in North America and Europe.

> Attended numerous Trade Shows and Conferences all over the world promoting the Azure Brand and Sustainable

Transportation promoted authentic CSR programs in Brazil, China the UK and North America.

> I have attended and spoken at numerous Industry and Environmental Trade Shows and Roundtables on the subject

of Sustainable Transportation and Social Responsibility over the last seven years.

> I am still developing brands at AZD and building my network in the Sustainable World or New Energy Sector.

Chair – Board of Directors, Electric Mobility Canada (EMC) 2006-Present

EMC is a national membership based organization (not-for-profit) dedicated exclusively to the promotion of electric

mobility as a readily available and important solution to Canada’s emerging energy and environmental issues. EMC

was launched following a December 5, 2005 workshop in Vancouver attended by a wide cross section of interested

stakeholders from across Canada.

> Helped grow the organization from 15 members to over 150 in 6 years.

> Organize an annual conference in Canada on Electric Vehicles attended by over 400 delegates from around the

world.

> Co-Chair the annual conference and speak in different sessions.

> Co-Chair the Hub Committee made up of Government ADM’s and Industry.

> Consulting to Provincial and Municipal Governments on Electrification Programs.

> Ontario, BC, California and the US Federal Government have adopted programs designed and written by EMC.

> Quebec has also adopted incentive programs proposed by EMC.

> Sitting on the OE2 Board for the Province of Ontario charting the energy future.

In 2008 we were successful in getting the Federal Government to support a Technology Road Map (TRM) for Electric

Mobility in Canada - the future of ground transportation in Canada. With the financial support and guidance of NRCan

and Industry Canada, Electric Mobility Canada is spearheaded an 18 month national effort to complete a Technology

Road Map for Electric Mobility in Canada.

I was asked by the Government to Chair this Committee and deliver the Roadmap and I am currently the Chair for

the Roadmap Implementation Committee again at the request of the Federal Government.

The Government of Canada defines a Technology Road Map (TRM) as a process tool to help identify the key

technologies than an industry/sector/company needs to succeed in the future and the projects, steps required for

getting those technologies developed and implemented by Canadian industry. TRM’s are developed with a group of

collaborators who are knowledgeable about an industry/sector and its relevant technologies. These collaborators

identify the key future technologies, create the roadmap that will lead to their development; and implement the

roadmap’s projects/steps.

> My work with EMC is ongoing and I do a lot of traveling representing Canada globally at International events around

Sustainable Transportation and other related subjects dealing with Advanced Transportation matters.

Indian Motorcycle Company – Owner/Partner 1994–2004

In 1994 a group of Canadians myself included owned the trademark named Indian Motorcycle in Canada and

successfully built it into a national Brand. The original company was founded in 1901 in Springfield Massachusetts and

had a long history of being “number one” in every conceivable category until 1953 when the motorcycle ceased mass

assembly.

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Our mission at Indian Motorcycle was to develop a brand around this esteemed motorcycle while not building the

motorcycles initially. The partners were successful in doing this in Canada. The brand was developed and positioned to

attract early adopters and reached over $50 million in gross retail sales annually, with the core of the business in

different categories of men’s and women’s apparel.

In 1998 the “Canadians” launched an uphill legal battle seeking the Indian Motorcycle trademarks in the USA which

were held in receivership. On December 7th 1998 in the United States Superior Court Denver Colorado, the Canadian

partners were awarded the Indian Motorcycle trademarks in all classifications and in many countries of which the US

was included.

> These decisions eventually lead to the resurgence of the classic motorcycle that had ceased production in 1953. In

1999 we re-launched the Indian Chief with a Limited Edition Motorcycle and we opened the first Indian Motorcycle

Café.

> Over the next few years we raised $220 million dollars in private equity to re-launch the Indian Chief in 1999 and

expand operations into the US.

> Sold over 2200 motorcycles in the first two years of operations and had established 85 Dealerships in the US and

Canada.

During my time with Indian Motorcycle I held the position of President and COO of Indian Motorcycle, some of the key

achievements included Brand Development and Licensing of the Brand Globally. In 2004 I sold my interests in the

business to my partners to make a move to an area of the sustainable world of business.

Enterprise Online Founder – President - Internet Service Provider (ISP) 1992–1994

Responsible for marketing and strategic direction for one of Canada’s first ISP’s and web site development companies.

During this period high speed was a 14.4K modem on dial up service and although very little awareness existed at this

time I was able to sell over 3,500 monthly subscriptions. After two years I sold this business to Jim Estill from Hook up

Communications in order that he could then issue a very early internet IPO.

Don Cherry’s Grapevine Owner - Operating Partner 1986–1994

Partnered with one of Canada’s most famous sports personalities and one of Canada’s ten most famous people of all

time Mr. Don Cherry in a venture that saw a rollout of 30 sports bars across Canada, the promotion and development of

collateral materials to support all operations and we generated sales in a numbe r of other categories with Don as the

brand. I also owned and operated two locations in the chain myself one having the most profile by the Skydome in

Toronto.

ERC Rodermark – Hockey Club – West Germany 1984–1985

Spent well over a year living in Germany and playing hockey in the German Professional League where I finished in the

top ten in scoring and penalty minutes. Enjoyed many months traveling through Europe visiting well over 12 countries

and hundreds of cities, towns and villages, this experience has been an education unto itself.

Sales Manager – Yellow Pages Toronto 1982–1984

Managed $33.5M territory selling yellow page ads to businesses in Ontario where I increased sales 30% through creative

customer strategic business plans, increased penetration at existing accounts and discovery of new customers.

A C C O M PL I S HM E N T S

> Received many International Design and Marketing awards for Indian Motorcycle over a ten year period.

> Founding Board Member and co-creator of the ‘Arts and Entertainment District’ in Toronto where I had the honour

of sitting on the Board with Mr. Ed Mirvish for two years.

> Volunteer Coach since 1989 in the OHA, MTHL & GTHL and still at it today.

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Ran in the Olympic Torch Relay on December 19th 2009 in Mississauga, invited by Coca Cola in response to being a

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Green Leader in the community by bringing Social Programs to the marketplace making an impact on future

generations.

> Supported the World Wild Life Fund for the Green Initiatives in changing the way we do business as well as the way

minor hockey in Toronto looks at becoming responsible citizens.

EDUCATION

Concordia University – Montreal

> Bachelor of Commerce, Marketing Major, Small Business Minor – Class of 1982.

> Played four years of Varsity Hockey – 4 Time Quebec Champions – Senior Varsity Athletic Award 82.

Ontario College of Art and Design - Toronto

> Interrupted by a five year stint with the Toronto Blue Jays where I worked the summers at many positions until

1982.

St. Michael’s College School - Toronto

> Toronto, Ontario – Received Varsity ‘M’ for Hockey and Track – Played Hockey for the St. Michael’s Buzzers - Class

of 76.

References are available upon request

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