Marketing Manager

Martha M. Nechvatal

**** *. *****, *******, ** **634

773-***-**** ******@************.***

www.linkedin/mnechvatal

RPO Marketing and Communications Leader

Brand Strategy ~ Media and Analyst Relations ~ Corporate Communications

~ Advertising

I am an accomplished executive with extensive multi-platform marketing,

advertising and communications experience. I have developed strategy, led

cross-functional teams and developed effective communications to build

client relationships for one of the largest Recruitment Process Outsourcing

(RPO) providers in the world.

Especially adept in:

( Brand Strategy & Execution ( Public Relations ( Lead

Generation

( Corporate Communications ( Media Relations ( Global

Brand Expansions

( Marketing Automation ( Analyst Relations ( Award-

winning Writing

PROFESSIONAL EXPERIENCE

PEOPLESCOUT (RPO), Chicago, IL 2013 - Present

Director of Marketing

- Lead PeopleScout's global B2B brand strategy and execution including

all advertising, events, digital infrastructure and social media

- Responsible for all Public Relations and Corporate Communications

- Brand oversight for parent company and integrations with sister

companies

- Develop sales driven communications, presentations and support CRM

(Marketo) processes.

- Steer employee relations and internal communications

BOOMM Marketing & Communications, LaGrange, IL

2009 - 2013

Director of Digital Strategy, Media and Client Strategy

- Market strategy and segmentation for F500 clients in the B2B product,

technology and manufacturing industries impacting product lines in excess

of $500MM

- Media planning and execution with budgets in excess of $1MM

- Copywriting and creative direction

- Integrated multi-channel campaigns with inbound marketing (Hubspot)

programs to generate and manage new business leads

LEAPFROG ONLINE, Evanston, IL

2006 - 2009

Director of Corporate Communication

- Steer the company's marketing, public relations and corporate

communications functions through high-growth trajectory in the automotive,

financial services and communications industries

- Ensure strong and effective relationships with creative agencies, media

vendors and public relations agencies

- Manage organizational communication including employee communication

audits, change management, corporate giving and internal company events

TMP Worldwide, Chicago Illinois 2001 - 2006

Sr. Director, Higher Education Sector

- Led team in full-service delivery for leading employer brand-development

and advertising agency

- Full responsibility for strategy, execution and relationship with leading

clients in the Higher Education sector

- P&L responsibility in excess of $20MM

- Integrated brand development and lead generation initiatives

Additional positions held:

"Buzz" Marketing Manager, Yahoo!

Digital Marketing Manager, Chicago Tribune

Promotion Manager, Chicago Tribune

Marketing Copywriter, Chicago Tribune

EDUCATION

Bachelor of Science, Advertising, University of Illinois C-U

Graduate Coursework, Mass Communications, University of Illinois, Chicago

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