James G. Orlando
**** ******** ***** • Plainfield, Illinois 60586 • 815-***-**** • ************@*****.***
SUMMARY OF QUALIFICATIONS
Results-driven and self-motivated sales, operations, business development and account management
professional with a demonstrated sense of urgency and a proven track record of success in increasing
profitability, account maintenance/client retention, staff leadership and forecasting/budgetary compliance
within the automotive arena. Possess expertise in implementing solution sales strategies while successfully
growing existing accounts and translating new business into loyal, long-term professional relationships.
Exceptional problem-solving skills; able to efficiently rectify issues, provide proactive solutions, design custom
business strategies and implement procedural enhancements to facilitate organic growth and increase market
viability. Proven abilities in developing cost benefit analysis, closing contracts and presenting solutions to
illustrate clear, incontestable value and successful outcomes for clients.
CORE COMPETENCIES
Innovative Sales Leadership • New Channel Development • Customer Service • Staff Training/Development
Marketing • Prospecting/Lead Generation • Client Relations/Retention • Cold-Calling Strategies
Metrics-Driven Sales Plans • High-Impact Sales Presentations • Start-Up Ventures • Contract Negotiations
PROFESSIONAL CHRONOLOGY
CHICAGO PARTS & SOUND Elk Grove Village, Illinois 2000 to 2014
Sales Manager (2004 to 2014)
• Held total P&L, business development, operational oversight and strategic steering
responsibility for all areas of departmental sales, account management, staffing,
regulatory compliance, client relations and business planning functions.
• Provided leadership and direction to a team of eight highly-skilled sales
representatives; hired, trained and mentored staff in all facets of sales/customer service.
• Facilitated weekly sales meetings with staff and communicated frequently with sales
personnel in other company locations nationwide; forecasted weekly, monthly and
quarterly objectives and conducted quarterly reviews to determine current standings.
• Worked with sales team to discuss and troubleshoot obstacles and develop strategic
action plans to rectify issues pertaining to customer service.
• Played a key role in marketing operations, including the design/layout of vehicle feature
packages; determined pricing per box item and installed item, as well as motorcraft
monthly specials, 12-volt quarterly promotions and leather/sunroof packages.
• Trained internal sales personnel on new products, as well as manufacturers
representatives on new product demonstrations to solidify dealership commitments.
• Oversaw Service Department training initiatives at new car dealerships to educate
technicians on effectively up-selling customers on 12-volt packages.
• Implemented new processes/procedures into dealerships to provide comprehensive
accessory product knowledge to staff throughout Sales, Service and F&I Departments.
Achievements
• Produced pure organic growth of 100% throughout the Chicago region following the
acquisition of a restyling company; core contributor in acquiring the restyling business.
• Successfully secured 20 new key accounts within two years (2012 to 2014).
• Achieved a Third Place Ford OEM sales ranking nationwide for remote start sales.
• Drove monthly revenue for motorcraft business from $50K to $250K and positioned
business for monthly revenue of $400K; surpassed objectives, increasing monthly revenue
from $250K to $600K through organic growth and further penetration of existing accounts.
• Spearheaded the implementation of an innovative tracking system to enable 12-volt and
Restyling Managers to effectively monitor repair data across multiple locations.
• Partnered with two sales representatives to facilitate fast-track organic sales growth of
alarms, remote start, video and navigation products (12-volt).
• Championed the launch of a BBC call center; trained call center staff on effectively up-
selling new products to customers over the phone.
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James G. Orlando
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Chicago Parts & Sound, continued...
Outside Sales Representative (2000 to 2004)
• Utilized extensive knowledge of the automotive market to establish and implement
strategic sales objectives/business plans and ensure successful brand integration and
acquisition of assigned accounts.
• Implemented a variety of successful synergistic sales strategies, including aggressive
cold-calling techniques, to exceed sales objectives, enhance market position, expand
product line, develop new accounts and ensure repeat business.
• Managed profitable sales growth through retention and further penetration of current
clients and by securing new accounts.
Achievements
• Instrumental in positioning company as the #1 Ford OEM repair center for radio, DVD and
remote start installations/repairs.
• Played a key role in the acquisition of two separate 12-volt companies.
WHITE KNIGHT Villa Park, Illinois 1983 to 1999
Business Owner
• Planned and directed all business management operations for this independent start-up
organization servicing new/used car dealerships with a specialization in 12-volt
installations, spray and bedliners, window tinting and other vehicle personalization
services.
• Charged with new business development, regulatory compliance, P&L management,
forecasting/budgeting, inventory control, purchasing, payroll and customer service, as
well as optimizing marketing and sales operations.
• Recruited, hired, trained and developed an 18-member staff; regularly assessed staff
performance levels, identifying areas in need of improvement and implementing
corrective actions when necessary.
• Accountable for a full sales cycle, including cold-calling, needs identification, quoting,
presentation, close and long-term account management.
• Direct responsibility for securing and managing major accounts; sourced, secured and
penetrated new accounts and launched strategic initiatives to grow existing business.
• Oversaw all aspects of accounting, including G/L processing, preparation of financial
statements, risk management, GAAP compliance, cash flow, sales/payroll tax, billing,
A/P, A/R, collections and month/quarter/year-end closings.
• Coordinated the development and implementation of strategic marketing plans and
advertising strategies.
• Handled escalated customer service issues to ensure satisfaction/retention.
• Managed store inventory to ensure adequate levels of merchandise; negotiated with
vendors to secure new supplies at the most cost-effective rates.
Achievements
• Managed all facets of establishing and developing this organization from the ground up.
EDUCATION
UNIVERSITY OF NEVADA, LAS VEGAS Las Vegas, Nevada
COLLEGE OF DUPAGE Glen Ellyn, Illinois
• Completed course work in Business Management.
TECHNICAL ACUMEN
Proficient in the use of Microsoft Office Suite and Salesforce.com.