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Sales Marketing

Location:
Syracuse, NY
Posted:
May 03, 2014

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Resume:

Karen J. Scanlon

315-***-**** acdy8g@r.postjobfree.com

Career Objective: To apply my strong writing and editing/proof reading skills combined with my

marketing, communications, project management and problem solving experience to a private, public

or non-profit organization.

Core Competencies:

Over 20 years experience Over 20 years managing Over 20 years Six years experience

in writing & communications projects experience in editing & writing health-

editing/proofreading with a defined scope, research, analysis & related articles by

content for general public schedule & budget judgment assessment subject matter experts

Exceptional interpersonal, Familiarity with Design, 10 years experience Proficient in Microsoft

people skills; Dynamic Social Media, Self-web with AP Style Guide, Outlook & Office Suite;

public speaker, depth of & Publishing programs, quick study of in- Adept in PC and MAC

experience in marketing (FB, writing & editing house styles operating systems

for blogs)

Education

Masters of Journalism - Journalism, Temple University, Philadelphia, PA

Bachelor of Arts - Speech Communications (Writing Minor), Ithaca College, Ithaca, NY

Certifications

Traditional Chinese Medicine (TCM) -Visual Diagnosis Integration Counseling, Tom Monte Program

for Healers, Amherst, MA

Holistic Health Practitioner, A.A.D.P., Institute for Integrative Nutrition, New York, NY

Work Experience

Intuit Productions, Syracuse, NY; Owner/Principal, 2012 - Current (Part-time)

Freelance Consultant/Editorial Expert

• Provide consulting on best business practices for start-ups such as yoga studios, Reiki practitioners

and other healing practices

• Assist in business management software set-up and training, establishment of office processes

• Develop website and monthly e-newsletter creation and identified and implemented marketing and

outreach strategies for yoga studio start-up, including media releases, flyers and more

• Research, write and edit informational, educational and marketing content for web and print

publications, including newsletters, articles/blogs and brochures for broad spectrum of industries and

audiences, such as News, IT, Travel, Finance, Entertainment, Pharmaceutical and Alternative Health

NEEDS, Inc./Natur-Tyme, Health Products Mail-order House & Retailer, Dewitt, NY, 2004-2009

Marketing Coordinator

• Edited complex technical writing into accessible, customer-friendly content for multimedia

publications for these sister companies (two monthly paper and e-newsletters, annual catalogs, daily

e-blasts, white papers, etc.)

• Operated as information liaison between in-house departments (naturopath, design team and IT

department) for information gathering and product promotion optimization

• Research and applied expert editorial and marketing knowledge to create and develop compelling

marketing materials which consistently led to increased sales

• Maintained a database of over 5,000 in-stock and ready-to-order products

Amersham Health, Pharmaceutical Company, Princeton, NJ, 2000 – 2001

Marketing Services Editor

• Wrote, edited and proofread marketing and legal communication products for print and web. These

included: journal ads, modality-specific newsletters, flash cards, educational tech guides, prescription

information, product brochures, websites, convention assets, PowerPoint presentations, packaging,

press releases and in-house newsletters

• Managed and maintained an on-going calendar of marketing and communication projects profiling an

extensive portfolio of cancer therapy products

Harcourt College Publishing, Textbook Publisher, Philadelphia, PA, 1998 – 2000

Technology Editor

• Collaborated with subject matter experts to enhance sales by writing and editing articles for online

site profiling 14 Biology textbook titles

• Provided editorial and technical consulting for staff and field-based representatives on functional and

trouble-shooting issues concerning all technology products

• Planned, tracked, and maintained the production and schedules for all multimedia ancillary materials

on deadline, such as websites, CD-ROMs and computer-based tutorials for all textbooks

Dow Jones & Co., Inc., Interactive Publishing Division, Princeton, NJ, 1996 – 1998

Database Writer

• Applied informed judgment and expertise to select, categorize and prioritize international, national,

business and sports stories generated daily by multiple affiliated news feeds

• Copy edited, proofread and rewrote articles and headlines for Dow Jones Interactive Publishing, Dow

Jones’ online service

Other Experience

Intuit Nutrition, Syracuse, NY; Owner/Principal, 2001 - Current (Part time)

Nutrition & Wellness Counselor/Usui Reiki Master/LIFE Biofeedback Practitioner

• Created over 450 individualized programs designed to meet client’s specific nutritional and lifestyle

needs

• Employ comprehensive expertise in nutrition and wellness to integrate a broad spectrum of tools,

including Usui Reiki, TCM, whole foods, lifestyle, nutrient supplementation, LIFE Stress

Management and other complementary modalities, to create client’s protocol to holistic recovery

• Exercise leadership skills to conduct individual and group workshops on a wide range of health issues

• Develop and deliver PowerPoint presentations as a marketing tool for business development

• Write informational, educational and marketing content for business web and print publications,

including newsletters, blogs, fliers, website, Facebook and other promotional outlets

River Valley Market (Part-time), Health Cooperative, Northampton, MA, 2009 - 2011

Wellness Team Member

• Guided customer’s selection on over 1,000 products, i.e., individual supplemental ingredients,

complexes/blends, herbs, homeopathy, personal care and more

• Guided the Team Leader with product recommendations and discontinues based on sales

representative presentations and customer demand

• Maintained stable of accounts, involving ordering, receiving and pricing

• Created and executed department resets for best product display and sales



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