Karen J. Scanlon
315-***-**** acdy8g@r.postjobfree.com
Career Objective: To apply my strong writing and editing/proof reading skills combined with my
marketing, communications, project management and problem solving experience to a private, public
or non-profit organization.
Core Competencies:
Over 20 years experience Over 20 years managing Over 20 years Six years experience
in writing & communications projects experience in editing & writing health-
editing/proofreading with a defined scope, research, analysis & related articles by
content for general public schedule & budget judgment assessment subject matter experts
Exceptional interpersonal, Familiarity with Design, 10 years experience Proficient in Microsoft
people skills; Dynamic Social Media, Self-web with AP Style Guide, Outlook & Office Suite;
public speaker, depth of & Publishing programs, quick study of in- Adept in PC and MAC
experience in marketing (FB, writing & editing house styles operating systems
for blogs)
Education
Masters of Journalism - Journalism, Temple University, Philadelphia, PA
Bachelor of Arts - Speech Communications (Writing Minor), Ithaca College, Ithaca, NY
Certifications
Traditional Chinese Medicine (TCM) -Visual Diagnosis Integration Counseling, Tom Monte Program
for Healers, Amherst, MA
Holistic Health Practitioner, A.A.D.P., Institute for Integrative Nutrition, New York, NY
Work Experience
Intuit Productions, Syracuse, NY; Owner/Principal, 2012 - Current (Part-time)
Freelance Consultant/Editorial Expert
• Provide consulting on best business practices for start-ups such as yoga studios, Reiki practitioners
and other healing practices
• Assist in business management software set-up and training, establishment of office processes
• Develop website and monthly e-newsletter creation and identified and implemented marketing and
outreach strategies for yoga studio start-up, including media releases, flyers and more
• Research, write and edit informational, educational and marketing content for web and print
publications, including newsletters, articles/blogs and brochures for broad spectrum of industries and
audiences, such as News, IT, Travel, Finance, Entertainment, Pharmaceutical and Alternative Health
NEEDS, Inc./Natur-Tyme, Health Products Mail-order House & Retailer, Dewitt, NY, 2004-2009
Marketing Coordinator
• Edited complex technical writing into accessible, customer-friendly content for multimedia
publications for these sister companies (two monthly paper and e-newsletters, annual catalogs, daily
e-blasts, white papers, etc.)
• Operated as information liaison between in-house departments (naturopath, design team and IT
department) for information gathering and product promotion optimization
• Research and applied expert editorial and marketing knowledge to create and develop compelling
marketing materials which consistently led to increased sales
• Maintained a database of over 5,000 in-stock and ready-to-order products
Amersham Health, Pharmaceutical Company, Princeton, NJ, 2000 – 2001
Marketing Services Editor
• Wrote, edited and proofread marketing and legal communication products for print and web. These
included: journal ads, modality-specific newsletters, flash cards, educational tech guides, prescription
information, product brochures, websites, convention assets, PowerPoint presentations, packaging,
press releases and in-house newsletters
• Managed and maintained an on-going calendar of marketing and communication projects profiling an
extensive portfolio of cancer therapy products
Harcourt College Publishing, Textbook Publisher, Philadelphia, PA, 1998 – 2000
Technology Editor
• Collaborated with subject matter experts to enhance sales by writing and editing articles for online
site profiling 14 Biology textbook titles
• Provided editorial and technical consulting for staff and field-based representatives on functional and
trouble-shooting issues concerning all technology products
• Planned, tracked, and maintained the production and schedules for all multimedia ancillary materials
on deadline, such as websites, CD-ROMs and computer-based tutorials for all textbooks
Dow Jones & Co., Inc., Interactive Publishing Division, Princeton, NJ, 1996 – 1998
Database Writer
• Applied informed judgment and expertise to select, categorize and prioritize international, national,
business and sports stories generated daily by multiple affiliated news feeds
• Copy edited, proofread and rewrote articles and headlines for Dow Jones Interactive Publishing, Dow
Jones’ online service
Other Experience
Intuit Nutrition, Syracuse, NY; Owner/Principal, 2001 - Current (Part time)
Nutrition & Wellness Counselor/Usui Reiki Master/LIFE Biofeedback Practitioner
• Created over 450 individualized programs designed to meet client’s specific nutritional and lifestyle
needs
• Employ comprehensive expertise in nutrition and wellness to integrate a broad spectrum of tools,
including Usui Reiki, TCM, whole foods, lifestyle, nutrient supplementation, LIFE Stress
Management and other complementary modalities, to create client’s protocol to holistic recovery
• Exercise leadership skills to conduct individual and group workshops on a wide range of health issues
• Develop and deliver PowerPoint presentations as a marketing tool for business development
• Write informational, educational and marketing content for business web and print publications,
including newsletters, blogs, fliers, website, Facebook and other promotional outlets
River Valley Market (Part-time), Health Cooperative, Northampton, MA, 2009 - 2011
Wellness Team Member
• Guided customer’s selection on over 1,000 products, i.e., individual supplemental ingredients,
complexes/blends, herbs, homeopathy, personal care and more
• Guided the Team Leader with product recommendations and discontinues based on sales
representative presentations and customer demand
• Maintained stable of accounts, involving ordering, receiving and pricing
• Created and executed department resets for best product display and sales