Education: Syracuse University, New York, Bachelor of Science, Public Relations, Sociology Minor
Collectibles Manager, America’s Auction Network, 289 34th St N, Saint Petersburg, FL 33713-8514 April
Manage the collectibles department by applying knowledge of the antiques and collectibles market to selling in a fast
paced televised venue. Research, write and create a series of catalogues to promote and sell a variety of stock at a high
profit margin. Confer and coordinate with upper management, marketing, hosts, auctioneers and department staff to
create peaked interest for on air collectibles shows. Coordinate with all departments to create a time slot for introducing
and producing a collectibles show to add to current mix of high end auctions. Assist on air talent as needed to promote
and sell one of a kind collectibles and antiquities. Analyze return on investment ratio to run a profitable department.
Marketing, PR & Office Manager, Senior Citizens Services, 1204 Rogers Street, Clearwater, FL 2010- April
Responsible for day to day operation, employee & volunteer management, marketing & PR for non profit organization,
including website & Facebook page for affiliate housing project, Prospect Towers. Segued from a PR independent
contractor position to a full time Manager.
Ÿ Conduct research, promote events, take photos & create written content for news releases and publicity
opportunities. Market agency programs by attending networking events; contact media sources; post on Clearwater
Chamber of Commerce website; Clearwater Patch; “Senior Voice America“; “Lifestyles after 50”; media calendars, and
Facebook pages for Senior Citizens Services and Prospect Towers.
Ÿ Responsible for publicity resulting in a feature story on SCS senior Wii bowling on Bay News 9, Guardianship story on 8
Action News, senior employment & computer class front page cover stories in “Senior Voice America” and regularly
televised community calendar announcements.
Ÿ Promote relationships, increase visibility and traffic by creating and organizing on site events, recreational activities,
computer classes, senior services, sponsorships and social events.
Ÿ Relationship building within community, agencies, media, senior businesses and referral sources via social networking
Ÿ Create Outbound phone call list, script & informational dialogue to increase interest level, event attendance and
Ÿ Create media contact list, email distribution list, binder filing system for news releases, collateral materials, published
& televised spots, Excel data base for all on site programs, organize computer document filing system for all word
documents produced between 2002 - 2014.
Ÿ Verify banking statements and transfer of funds, reconcile financial reports to excel spreadsheet format for Board of
Directors review. Manage and maintain QuickBooks, administer checks for all agency expenditures, payroll &
independent contractor timesheets. Prepare for and attend Board of Directors and Executive Committee meetings,
document and maintain files for Board of Directors and special Board Committee meetings, manage agency staff &
volunteers and calendar for Executive Director.
Charter Consultant, Escot Bus Lines, 6890 W 142d Avenue, Largo, FL - July 2011 - July 2012
Handled all aspects of day to day business for an IMG motor coach company. Processed over 100 sales calls and emails
daily, booked line haul business, government and private charters. Implemented processes and best practices to
maximize and close sales. Initiated collections program to bring in over $100,000 on delinquent accounts. Closed over 500
sales/charters at over $750,000 in 11 months. Apply previous professional transportation industry knowledge & expertise
to positively impact the bottom line.
Dealer, Vintage, Antiques & Artifacts eBay Seller, 1999- 2012
Implemented an eBay business, specializing in antiques, vintage items, art & jewelry. Purchased product, researched &
developed ads, and ad copy, produced compelling photos, shipped product, specializing in international sales. Sold
product via auction style listings for clients including high end items for a Sarasota retail business, resulting in a new
worldwide revenue stream with 100% positive feedback.
Business Development, Architects Design Group, Hendry St., Fort Myers, FL 2006-2007
Initiated marketing plan, community liaison for architectural firm. Researched government markets & contributed to rfp’s
& rfq’s content for design/build projects. Submitted research data, copy for proposals. Created dialogue with media &
focus groups, wrote press releases for America Institute of Architects. Managed daily satellite office operation.
Advertising Consultant, The News-Press, Cape Coral, FL 2004-2005
Stabilized, increased business to win Aruba trip in 1st year. Initiated sales strategies, analyzed marketing trends, created
ad layout/copy. Emphasis on effective presentations targeting market demographics, bundle online internet ads with
company owned peripherals. Completed time sensitive materials within deadline. Set up new accounts, managed,
monitored contract fulfillment.
Excellent references, writing & design examples available upon request.