Writer, Media Relations. Communications, Advertising

STEVEN SUCATO

*** ******* *****

Painesville, OH 44077-7612

Home/Fax: 440-***-****

Cell: 814-***-****

E-mail: *******@*****.***

Skype: steve.sucato

LinkedIn: www.linkedin.com/pub/steve-sucato/8/519/84b

Twitter: @ssucato

Resume Blog: www.stevesucato.wordpress.com

Writer Blog: www.artsair.wordpress.com

PROFESSIONAL EXPERIENCE

Freelance Writer/Critic/Reporter, Sucato Editorial, Painesville, OH -

02/1997-Current

Over 15-years working as a contributing writer, critic and reporter for

local, regional, national and international print and online publications.

Expertise in writing, editing and proofreading cover stories, feature

articles, business profiles, news stories, reviews and press releases.

Client List - Newspapers: The Plain Dealer (Cleveland), The Buffalo News

(Buffalo), Pittsburgh City Paper (Pittsburgh), Erie Times-News (Erie);

Magazines: Dance Magazine (New York), Pointe (New York), Cheerleading

(Miami); Business to Business Magazines: Dance Retailer News (New York),

Dance Teacher (New York), Dance Studio Life (Boston), Stage Directions

(New York); Web Publications: ExploreDance (New York), DanceTabs (London),

BalletCo (London).

. My articles have also been reprinted in several other national

publications and have been used as positive examples in writing courses

at the University at Buffalo, The State University of New York.

. Proven track record of increasing publication readership and

advertising as well as artist ticket sales.

. My arts and entertainment blog at www.artsair.wordpress.com attracts

readers from 130 countries.

. Knowledgeable in website content editing and posting, e-newsletters,

basic HTML coding, Microsoft Word, Microsoft PowerPoint, Adobe

Photoshop, Adobe Acrobat, WordPress and social media platforms.

Associate Editor, ExploreDance, New York, NY- 09/2012-Current

Edit, proofread, format/code and post articles, reviews, press releases,

notices and photo galleries for national arts and entertainment webzine.

Technical Paginator, Erie Times-News, Erie, PA - 01/2009-10/2013

Responsibilities included newspaper page layout and production, pagination,

website copy editing, proofreading, basic coding, scanning and problem

solving.

. This position demanded effective time management and problem solving

skills including the ability to fix advertising and editorial copy and

layout errors, page layout errors, and the ability to circumvent

transmission and computer system errors while meeting hourly deadlines.

. Knowledgeable in advertising, communication and publication programs

including: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe

Acrobat, Multi-ad Creator, QuarkXPress, Xpance, Saxotech, Microsoft Excel

and TeamBase.

Advertising Production Coordinator, Erie Times-News, Erie, PA - 10/1996-

01/2009

Responsibilities included the managing retail newspaper advertising

production including ad layout, mark-up, scanning, production flow and

deadlines, customer service and sales support.

. Skilled in creating sales support materials, standard operating

procedure documents, PowerPoint presentations as well as basic audio

and video production and editing.

Advertising Director/Store Manager, Warren Radio Inc., Erie, PA - 01/1991-

10/1996

Responsibilities included design, layout, copywriting, scriptwriting,

storyboarding and media research and buying for print, radio, television

and billboard advertising.

. My advertising and marketing campaigns for Warren Radio Inc.'s largest

annual sale grew the sale from a 3-day in-store promotion to a 5-day

off-site event that nearly doubled its revenue.

. My car stereo advertising and marketing campaigns for Warren Radio Inc.

raised the company's profile from a virtual unknown in that retail

sector to being one of the top three car stereo retailers in the Erie,

PA market.

. Management experience at two of Warren Radio Inc.'s retail outlets.

Responsibilities included overseeing a small sales staff and day-to-day

store operations including: budget planning, bookkeeping and payroll,

human resources, marketing, sales, scheduling, inventory and the

maintenance of the physical plant.

. Some trade show sales and marketing experience.

EDUCATION

Pennsylvania State University University Park, PA 1979 - 1983

. Bachelor of Arts - Communications

AWARDS

. Guy W. Wilson Award for excellence in the betterment of student life -

Pennsylvania State University (1981)

. Student Government Certificate of Honor - Pennsylvania State University

(1981)

. Dance Critic of Merit Award on behalf of the Dance Critics Association

- VoiceofDance.com (2006)

. Eagle Scout Award - Boy Scouts of America (1977)

PROFESSIONAL MEMBERSHIPS

. Dance Critics Association - An international association of dance

journalists. Member since 2000 - Chairman 2004-2006.

. National Critics Conference - Founding member and organizer of the 2005

Los Angeles conference that brought together art, theater, classical

music, dance, and jazz critics from around the world to discuss the

state of arts writing and criticism.

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