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Marketing Manager

Atlantic Beach, FL
April 29, 2014

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Brian Kelly

I T & Technical Marketing P rofessional

LinkedIn Facebook

**** **** ***** ***** ******** Beach, FL. 32233 904-***-****


Accomplished professional in both technical direction and digital marketing leadership gained

through 15 years of diverse e-commerce and technology management experience. Creative and

insightful by nature with a proven history of delivering successful results at top organizations.

O bjective

To lead business initiatives directed at growing brand identity and reaching financial objectives.

Career Experience

IT & Technical M arketing Consultant

Brian Kelly Atlantic Beach, FL


Independent technology and marketing consultant service provider.

Current client examples,,

Digital Marketing Consultant Hired as M arketing D irector in September 2013

AAA Overhead Door Atlantic Beach, FL

Jan. 2011 – Feb. 2014

• Developed websites, mobile functionality, analytic processes and advertising campaigns.

• Reduced online advertising costs while increasing organic position, rank and quality scores.

• Managed all social media channels, business listings and lead conversion opportunities.

D igital Marketing Manager

Malibu Boats LLC. & Axis Wake Loudon, TN Merced, CA

Oct. 2011 – Sept. 2013

• Directed the transformation of Malibu Boats and Axis Wake consumer websites.

• Directed the implementation of Adobe Marketing Cloud and Exact Target Enterprise 2.0.

• Directed social media marketing team, creative assets and engagement strategies.

• Managed all online marketing assets, contracted agreements, agencies and consultants.

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Brian Kelly Technical Marketing Professional, Resume Continued

D irector of IT

Diamondback Tactical LLLP Phoenix, AZ

Summer 2008 - 2011

• Directed technology budgets, communications, network operations, e-commerce, online

advertising and operation support systems for leading provider of tactical gear products.

• Directed Microsoft Dynamics AX relationships, administration and implementations.

Supported manufacturing equipment, shipping systems and other 3rd party solutions.

Business O wner

Ride Skateboards Inc. Birmingham, AL

Winter 2002 – 2007

• Successful business owner for retail store locations and extreme sports facility

Career Experience 2002 - 1 990

SQL D atabase Analyst

Pegasus Solutions Inc. Phoenix, AZ

W eb Design and D evelopment

Rocket Science Creative Agency Future One Inc. Phoenix, AZ

W eb Design and Development Phoenix, AZ

Technology System Administrator

University of Phoenix Phoenix, AZ

Restaurant M anage r Hotel M anagement

Marriott International Inc. Scottsdale AZ Columbus OH

G uest Relations Restaurant M anager

Sea World of Florida Orlando, FL

G uest Relations Certified Disney Trainer

Walt Disney World Orlando, FL


Associate of Science Computer Science

Scottsdale Community College Scottsdale, AZ

Associates Art Hospitality M anagement

Valencia Community College - Orlando, FL

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