Matthew Fernandez
Customer Engagement Representative - Chiro One Wellness Centers
Willowbrook, IL
********@**************.*** - 708-***-****
I'm a trusted product marketing manager and driven business developer. My experience allows me to work
holistically with all areas of the company to translate customer needs into profitable revenue streams and huge
marketing ROI.
By using my marketing know-how, I go well beyond the initial order to uncover larger opportunities and deliver
more long-term value. I possess unique expertise in emerging digital marketing strategies, including mobile
marketing campaigns, product strategy, social media, and conversion optimization.
WORK EXPERIENCE
Customer Engagement Representative
Chiro One Wellness Centers - Oak Brook, IL - August 2013 to Present
Participate in daily 8 AM morning conference calls
• Travel across the western suburbs and set up a podium and banner display at predetermined local events
or retailers
• Actively engage and educate patrons about the importance of chiropractic care
• Set up/schedule promotional appointments for potential new patients to local offices
• Follow up with patients to ensure scheduled patients attend their scheduled appointment
• Reschedule missed appointments from up to the last 90 days
• Compose a synopsis email to regional manager and event development team every day including but not
limited to the day's event outcome, numbers tracking for the month to date, projections for the month, etc.
• Attend weekly marketing team meetings
• Prepare proper paperwork for the next week's events
Freelance Brand Ambassador
Method Models - Chicago, IL - June 2013 to Present
Travel across the greater Chicagoland area, meet with street team and go over marketing plan/strategy for
the day/length of promotion
• Represent, market and promote various companies/networks' products or promotions such as TBS, Planet
Fitness, SoBe Beverage, Sabra Hummus, Mountain Dew, etc.
• Create an exciting and outgoing environment to create brand awareness of current product or promotion
Certified Personal Trainer
Midtown Athletic Club - Willowbrook, IL - May 2012 to June 2013
Seek prospective clients
• Improve clients' health and fitness levels and meet desired goals
• Create multiple week programs to progressively improve strength, tone muscles, lose weight and/or gain
lean muscle
• Lead boot camp style classes
• Assist with keeping the weight area organized/orderly and other various facility maintenance
Data Entry Clerk
Catholic Bishop of Chicago - Chicago, IL - January 2012 to May 2012
Input various data into Microsoft Excel
• Complete various administrative duties and projects
Certified Personal Trainer
Bally Total Fitness - Countryside, IL - November 2010 to January 2012
Seek prospective clients
• Improve clients' health and fitness levels and meet desired goals
• Create multiple week programs to progressively improve strength, tone muscles, lose weight and/or gain
lean muscle
• Lead boot camp style classes
• Assist with keeping the weight area organized and orderly, and other various facility maintenance.
• Finished yearly budget at 120%
Rock Climbing Instructor
Lifetime Fitness - Burr Ridge, IL - May 2010 to December 2010
Ensured the safety of all climbers
• Instructed climbers of all ages to improve upon existing skills
• Assisted in opening and closing of rock climbing wall
Test Technician
Platt Environmental - Wood Dale, IL - February 2007 to October 2008
Tested pollution emissions for power plants, utility factories and mills across the country
• Utilized EPA procedures to sample pollution from smoke stacks, scrubber stacks, and gas turbines
• Assembled and disassembled testing equipment in various environments at different testing sites
• Packed, unpacked and delivered testing equipment to test sites across the country
Advertising Representative
Flyer Publications Inc - Burr Ridge, IL - March 2005 to July 2005
Inside/outside sales
• Sold advertising space in a monthly "direct-mail" publication
• Design, print and mail advertisements to over 500,000 homes
• Build and maintain new/current clients
EDUCATION
Bachelor of Arts in Communications
University of Illinois - Champaign, IL
June 2006
ADDITIONAL INFORMATION
COMPUTER SKILLS
Excellent with Microsoft Office Suite
Typing: 55 words per minute.