Sales Marketing
Resume:
Michael J. Guiliano
*** **** ***** **** *, Whitsett, NC 27377
*******.*.********@*****.***
EDUCATION:
Wesleyan College, West Virginia GPA: 3.8 Graduated May 2011
Bachelor of Arts in the Sciences – Psychology/Life Science, Concentration in
Business/Marketing
WORK EXPERIENCE:
Boston Open Labs Cambridge, MA
Marketing/Web Manager August 2012 – March
2014
Researched potential leads and new customer contacts to expand business
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opportunities.
Investigated the market to understand business market share and competition.
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Worked closely with DNA, RNA and Peptide teams to best promote each
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product/service line.
Website maintenance; adding/editing website content and pages.
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Utilized various search engine optimization tools and search engine analytics to
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improve website rank and prominence on numerous search engines.
Organizational branding; logo design, product names and descriptions.
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Responsible for research and preparation of all trade show events.
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Design and development of all marketing collateral pieces and print material.
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GenScript Piscataway, NJ
Sales / Marketing Specialist Intern April to
August 2012
Developed a marketing plan for GenScript – America’s Region and implemented
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within 6 weeks.
Worked with regional sales team to increase order close rate by 10% within 10
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weeks.
Coordination of Sales and Marketing team to design and implement a web based
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promotion plan.
Completed overview of marketing and sales plan for 2013 with executive team.
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Managed overall sales flow and time management plan for the outside sales
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team.
Authorized Imports, Corporate Offices Flemington, NJ
Office Manager / Marketing Specialist Feb. 2011 –
March 2012
Managed the local direct and web marketing for the company and developed
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current marketing pieces and handled all new logo development and signage for
the company.
- Overall responsibility for entire website content and optimization for increased
search results.
- Structured and produced all online company listings for increased web visibility.
- Search Engine Optimization: set-up and continuation of search engine analytics
accounts and webmaster tools provided by top search engines.
- Worked with the sales team to increase retention rate and increase sales during
tenure.
- Handled all invoicing and billing for the corporate location in New Jersey.
Authorized Imports Continued:
- Answered and responded to corporate phone calls and emails for the company.
- Developed a new territory plan for expansion and growth opportunities through
marketing analytics derived from client feedback and market studies.
- Managed all corporate ordering for the company and tracked in Excel on a
weekly basis for on-time delivery and invoicing.
Career Gear New York, NY
Marketing/Program Development Intern June to
September 2009
Developed MAST mentoring guide and entire program outline for this successful
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Non-Profit organization.
Researched all necessary facets of the MAST program to better structure and
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develop the guidelines.
Established a new program for individualized services focused on partnerships
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with businesses and individuals in the New York City region for Career Gear.
Designed and built the marketing material for the MAST program.
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Completed and submitted applications for State and Federal funding of the MAST
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program in New York.
QUALIFICATIONS AND SKILLS:
Microsoft Windows XP / Vista
Microsoft Office 2003 / 2007 (Word, Excel, PowerPoint, and Access)
Photoshop CS5
SPSS – Statistical Graphing Software
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