Sales Manager

DONALD L. BOYD

*** ********** **. ********, ** **064 615-***-**** *********@*****.***

S EN I O R LE V EL SAL E S MA R KE T I NG & M ANAGE M EN T

Accomplished professional with 20+ years of proven experience in overseeing sales marketing and operational

initiatives in the media and communications field.

REAS OF E XPERTISE

A

New Media/Digital Sales Development Public Relations

Marketing Advertising Recruiting/Training

Market Analysis P&L Management Programming

Budget Management Sales Management Inventory Control

EY ACCOMPLISHMENTS

K

Yielded significant advertising revenue gains for 15 consecutive years while working within the

communications industry in major markets, including Nashville, TN; Atlanta, GA; Baltimore, MD; and

Harrisburg, PA.

Spearheaded initiatives to accelerate revenue by ~500% in a one year span after taking over as Nashville

Regional Manager.

Garnered additional revenues by facilitating key digital marketing initiatives involving Webstream,

iPhone, iPad, and Android Apps.

Boosted yearly business 80% and gained significant market share after becoming VP of Advertising for a

major Atlanta publication.

Earned the status as the top billing Account Executive while with Hearst Broadcasting in Baltimore; won

the Hearst Broadcasting Eagle Award.

Awarded Sales Manager of the Month honors on multiple occasions with Cumulus Media in Nashville as

General Sales Manager.

ROFESSIONAL SYNOPSIS

P

WCRT AM/ FM, WECV- FM, WNRZ- FM – N A S H V I L L E, TN

NASHVILLE REGIONAL MANAGER –

Bott Radio Network Conservative /Christian Talk Radio for Nashville – 2010 to Present

Assumed the duties of Nashville Regional Manager for WCRT AM/FM in July 2010. Within six months

increased sales by 200% on a stand alone WCRT 1160 AM with a repeater at 103.9 FM. Within two years

facilitated the acquisition of WNAZ FM Nashville (now WECV FM), WNRZ FM Dickson and three

additional repeaters surrounding Nashville including 93.9 FM Gallatin, 101.9 FM Lebanon and 99.5 FM

Clarksville. Currently oversee all operations for the seven station cluster including advertising sales of

digital and new media including web stream, web site, iPhone, iPad, Android, iHeart Radio, and TuneIn

Radio. Oversee all recruiting, training, marketing, local, regional, national sales, engineering, production and

digital sales strategy. In additional to all management duties, increased revenue for the cluster by 500%

since 2010. Personally set new sales records within the company and for the Nashville Market!

DONALD L. BOYD

208 Stillcreek Dr. Franklin, TN 37064 615-***-**** *********@*****.***

D I C K E Y P U B L I S H I N G, I N C . – A T L A N TA, GA

VICE PRESIDENT ADVERTISING

Tuxedo Road Magazine – Atlanta’s magazine targeting Affluent Men – 2009 to 2010

Rebuilt the sales department and pioneered strategies to increase overall business. As of February 2010,

advertising revenue was up 80% over prior year. Created new revenue streams through new media, digital, and

event sales. Increased number of accounts, rates and new business to a new high for the magazine. Partnered

the magazine with local radio (Dickey Media: 680 The Fan; 1230 The Fan 2; 1340 The Fan 3). Personally

secured key accounts including Porsche Cars North America, Epps Aviation, Jaguar, Bentley, Mercedes and

additional upscale dealerships in the Atlanta market.

FRONT DOOR ADVERTISING, INC. – NASHVILLE, TN

PRESIDENT & GENERAL MANAGER

Advertising Publishing Company 2008 to 2009

Managed a start up print advertising company. Trained/managed a team comprised of project coordinators,

graphic artists, event brand ambassadors and business managers. Handled P&L and budgeting responsibilities.

Championed revenue generation plans including Print, Web and Digital.

Gained 60 clients (and positive cash flow) within 6 months of commencing start up efforts.

Left company to pursue VP of Advertising position in Atlanta, GA

WQQK 92Q/WRQQ O L D I E S 9 7. 1/ WNPL B L A Z I N 1 06. 7 – N A S H V I L L E, TN

GENERAL SALES MANAGER

Cumulus Media, Nashville – 2001 to 2008

Achieved record setting revenue for over seven years. Built, trained and managed a ten person senior sales staff

comprised of five previous Radio/TV managers. Additional Duties Included: All recruiting for the six station

cluster including WSM FM/AM, WWTN 99.7, and 106.7 ESPN The Fan. Managed budgets, promotions,

inventory and new media streaming revenue. Achieved $600 per spot rates while General Sales Manager at

WQQK Nashville these were the highest rates in the station’s history. Achieved record setting revenue every

year of tenure. Earned several awards and incentives including Cumulus Top Sales Management Award!

R O O T C O M M U N I C AT I O N S – F O R T W A LT O N B E A C H, FL/ A U B U R N, AL

R E G I O N A L G E N E R A L M A N A G E R / N AT I O N A L S A L E S M A N A G E R

Root Communications, Ft. Walton Beach/Auburn/West Point, GA – 1999 to 2001

Regional General Manager of three markets – Hired as the replacement for three General Managers in three

markets. Managed six radio stations over a 200 mile geographic area. Hired, trained and managed four Sales

Managers, three Program Directors, two Business Managers and a staff of forty. Increased revenue 180% and

cash flow by $1 million dollars. Turnaround from bottom three markets in company to the top three within one

year!

DONALD L. BOYD

208 Stillcreek Dr. Franklin, TN 37064 615-***-**** *********@*****.***

WQQK 92Q/WNPL 106. 7/ WVOL 1470 AM – N A S H V I L L E, TN

GENERAL SALES MANAGER

Dickey Broadcasting (now Cumulus Media) 1998 to 1999

Hired and trained local sales managers while handling sales initiatives for WQQK FM 92Q; WNPL FM KISS

106.7 (R&B Oldies); and WVOL AM 1470 (Oldies). Played a key role in enabling WQQK FM 92Q to earn

status as the #1 station in Nashville; power ratio moved from 0.7 to 1.3. Drove a 155% increase in revenue in

one year.

WYOC- OLDI ES 104. 9 FM – G A I N E S V I L L E - O C A L A, FL

PRESIDENT/ GENERAL MANAGER

Millstone Broadcasting, Gainesville, FL (equity position) 1995 to 1998

At age 28 founded Millstone Broadcasting a company which I owned 60%, to purchase WYOC FM radio.

Increased revenue by 300% in two years. Sold the radio station in 1998.

WMQX FM/WJMH FM – G R E E N S B O R O - W I N S T O N S A L E M, NC

GENERAL SALES MANAGER

Max Radio, Inc. (later Sinclair, Entercom) – 1993 to 1995

Built the entire sales staff, created sales strategies, and held inventory management duties.

Lifted stations (WMQX FM & WJMH FM) from the bottom to the top in the market in revenue.

WI YYFM- 98 ROCK – B A LT I M O R E, M D

SENIOR ACCOUNT EXECUTIVE

Hearst Broadcasting Company – 1990 to 1993

Top billing award winning Account Executive at heritage station in Baltimore. Received numerous sales

awards including the Hearst Eagle award for top sales performance in the company.

– DUQUESNE UNIVERSITY, P I T T S B U R G H, PA

E D U C AT I O N

Bachelor’s Degree 1989

Media Arts Degree/Business, Media Management, Advertising, Public Relations, Radio, Television, Print, and

all Electronic Media Advertising.

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