Mariano Capezzani

+584*********

acdspk@r.postjobfree.com

@mcapezzani

!

Career Summary

Digital product development and innovation professional with +14 years experience in technology and

consulting companies such as Telefonica, Accenture and IBM. Extensive experience developing digital

products in a broad spectrum of verticals (web and mobile applications, voice and data VAS, TV and

multimedia content, financial services, M2M, cloud, WiFi and LTE connectivity, etc.) for consumer and

enterprise. Strong technical and business acumen, with a combination of corporate and startup experience

and absolute passion for new technologies. EU national, 100% fluent in English and Spanish.

!

Highlights

Responsible for driving Telefonica's product roadmap into a digital portfolio, successfully rolling out

•

key products such as Wi-Fi Zone, Balance Lending for multimedia content, Fleet Localisation app

and Facebook for Every Phone, with numerous additional products to be deployed during 2014.

Led development of Telefonica's online channel into a digital experience, completely redesigning

•

the customer care website with UI/UX mindset and deploying native iOS and Android apps that

increased x3 customer engagement and x4 transactional effectiveness.

Led development of Dana Connect's multi-channel online communications workflow tool that

•

increased x10 mail/SMS delivery rate and enabled completely new business, marketing and

promotion capabilities for its customers.

Mentor and regular speaker at Wayra Academy, providing entrepreneurs with support on business,

•

product, design and user experience matters.

!

Specialties

Product development, new business development

•

Innovation management

•

Telecommunications business, technology, products, processes

•

User interface, user experience and usability design

•

Web/mobile application design and development, iOS registered developer

•

Scrum and agile development

•

Solution architecture and end-to-end technical project implementation

•

!

Professional Experience

!

Telefonica Product Development Director 12/2012 – Present

Responsibilities:

Head of new product development, new business development and innovation.

•

Responsible for end-to-end product lifecycle management in terms of strategy, design,

•

implementation, go to market and post production.

Definition and implementation of new product and services roadmap for consumer and enterprise,

•

including digital services, mobile applications, TV and video, VAS, multimedia content, cloud-

services, M2M, financial services, access and connectivity.

Identification of new business opportunities and establishment of partnering agreements with

•

partners, providers and suppliers.

Mentor at Wayra, providing entrepreneurs with support on business, product, design and user

•

experience matters.

Achievements:

Responsible for driving Telefonica's product roadmap into a digital portfolio, successfully rolling out

•

key products such as Wi-Fi Zone, Balance Lending for multimedia content, Fleet Localisation app

and Facebook for Every Phone, with numerous additional products to be deployed during 2014.

!

Telefonica Digital Channel Development Manager 09/2011 – 12/2012

Responsibilities:

Company-wide focus point for all online channel and mobile app development initiatives.

•

Definition and end-to-end implementation of technical roadmap of transformational initiatives

•

pertaining all websites.

Development and design lead for "Online Company" transformational initiative.

•

Responsible for Movistar mobile app roadmap for multiple platforms (http://appstore.com/movistar).

•

Blueprinting, standards assurance and final design of all UI, UX and user engagement aspects.

•

Mariano Capezzani

+584*********

acdspk@r.postjobfree.com

@mcapezzani

!

Achievements:

Led development of Telefonica's online channel into a digital experience, completely redesigning

•

the customer care website with UI/UX mindset and deploying native iOS and Android apps that

increased x3 customer engagement and x4 transactional effectiveness.

! Connect

Dana Innovation Manager 01/2010 – 09/2012

Responsibilities:

Led development and implementation, in record time, of innovative web-based workflow solution

•

for massive interactive multichannel communications, among other successful web-based SaaS

solutions.

Supported formalisation of internal business and operational processes.

•

Introduced and enforced Scrum agile development methodology as Scrum master.

•

Achievements:

Led development of Dana Connect's multi-channel online communications workflow tool that

•

increased x10 mail/SMS delivery rate and enabled completely new business, marketing and

promotion capabilities for its customers.

!

IBM Managing Consultant in Global Business Services 04/2007 – 01/2010

Responsibilities:

Project manager, business developer and solution architect in applications and technology

•

consulting projects.

Prime experience in CRM, Billing, Revenue Management, Business Intelligence, and Mobile

•

Banking solutions for the Telecommunications and Financial industries.

Focal point for Billing and Mobile Banking solutions.

•

!

Accenture Manager in Communications and High Tech 05/2001 – 04/2007

Responsibilities:

Project manager in applications and technology consulting projects.

•

Prime experience in CRM, Billing, Revenue Management and Data Migration for the

•

Telecommunications industry.

Group leader in numerous systems implementation projects in Venezuela, Colombia, Panama,

•

Spain and Aruba.

!

Entrepreneurial Experience

!

Cocoamate Founder, Product Samurai 09/2013 – Present

Web/mobile digital products for consumer and enterprise.

•

www.cocoamate.com (under construction)

•

!

Doublewedge Founder, Lead Developer 06/2009 – Present

iOS apps for parents: Babymate, Shopmate, Medimate.

•

Babymate featured by Apple editorial as new and noteworthy, featured by Mashable.com as trendy

•

new app for parents.

www.doudlewedge.com

•

!

Education

Instituto IESA, Caracas Advanced Management Program 2012 – 2013

Universidad Metropolitana, Caracas MBA Business Administration 2009 – 2011

Universidad Simón Bolivar, Caracas Cum Laude Electronics Engineer 1995 – 2000

Colegio Nacional de Buenos Aires Bachelor in Social Studies 1990 – 1994

!

Languages

Spanish mother tongue, English fluent, Italian/German/French beginner

Interests

Formula 1, karting, tennis, running, science, new tech/apps/gizmos, science fiction, astronomy, terraforming

Contact this candidate