Manager Marketing

JOHN J.F. SALAMONE

***** ***** ******* **. ****** TX 75229 469-***-**** **********@*****.***

Objective

Obtain a position that drives my passion for business and technology, while fulfilling my vision of proactively and positively impacting the

lives of people through and in my workplace

Experience

BAGCorpStore.com Online Marketing Manager July 2011 to April 2014

• Spearhead marketing operations of online retailer by directing online strategies, improving website conversion, exploring new

business opportunities, and improving company profitability

• Skillfully innovate and manage campaigns of multiple marketing vehicles and third party agencies (paid & organic search, content

& display, remarketing, social media, shopping engine, affiliate)

• Manage the performance and optimization of a new, multi-account, multi-site paid search program, constantly innovating and

evaluating new methods to scale conversion and improve profitability

• Managed monthly paid search and display spend, maintaining consistent profitability standards based on traffic acquisition, ROI,

and product margin

• Designed and launched online display ads through social, contextual, geographic and demographic targeting

• Optimize multiple search marketing campaigns through the detailed examinations of high performance keywords, ad groups and

ad copy for lead generation

• Tripled web revenue under 3 years, topping one million in sales under 18 months

• Succinctly analyze, communicate and report on key performance metrics to key stakeholders

Pricewaterhouse Coopers Senior Associate October 2006 to July 2011

• Lead a highly visible Level Two support team that solely focused on an in house audit application, ensuring successful audits

• Trained Level One support teams on end to end application functionality and support issues, making certain customer facing

teams have expert level knowledge of the audit application

• Worked closely with internal development teams during each sprint of their development life cycle to certifying the application

performed as intended and reported issues to stakeholders

• Involved in several testing efforts for each release of Aura

• Traveled abroad to train international territories support teams

• Lead the daily Production Issue meeting involving the Strategic Engineering Team, Leadership and the International Support

Group, prioritizing and resolving application issues

• Lead the weekly United Kingdom/International Support Group meetings and responsible for managing their expectations,

concerns and and elevating high priority issues to the C-level when necessary

• Interviewed potential new team members and developed training sessions for newly hired team members

• KCSIII certification obtained to create, approve and edit Knowledge Base documents for Level One Support Team

• Managed, maintained, and enhanced the functionality of all International Support Groups Lotus Notes applications

Countrywide Lotus Notes Developer November 2004 to October 2006

• Analyzed, designed, programmed, tested, and documented Lotus Notes Databases

• Evaluated and analyzed the various operational units and increased their efficiencies with database driven applications

• Converted Lotus Notes databases to ASP.net

Thompson Knight LLP Collaborative Systems Analyst July 2000 to April 2004

• Responsible for all development phases of Lotus Notes Databases and websites including the gathering of requirements from

stakeholders, the creation of the workflow, the testing and final implementation, drastically improving employee productivity

throughout the organization

Education

University of North Texas Bachelor of Business Administration in Strategic Management 1996

Southern Methodist University Certification in Management July 2010

Search Marketing School Certificate in Search Marketing October 2013

Skills

Marketing: Google Adwords/Analytics, Bing Ads, SEOmoz, Facebook Ads

Computer: Adobe Photoshop CS5, Adobe Dreamweaver CS5, Final Cut Pro, Lotus Notes R5/R6/R7/R8 (Designer, Administrator and

Client), Microsoft Visual Studio 2008/2010, Service Manager 7, Pivotal Tracker, Microsoft Office - All Products, Languages: LotusScript,

Formula Language, HTML 4/5, CSS, SQL, JavaScript

References

High quality references gladly provided upon request

Contact this candidate