Customer Service Marketing
Resume:
Ana Maria Macovei
Marketing specialist
**.*******@*****.**
Summary
Graduate of Marketing, with passion for Digital Marketing, able to analyze, interpret and manipulate statistical
data for marketing and communication strategies. Experience gained in Europe - Romania, demonstrating an
ability to quickly adapt to differing marketing environments, providing thought input and creative solutions
within performance driven roles.
• Quantitative and qualitative marketing analysis
• Market research and Web analytics
• Building statistical and financial models
• National and International cultural understanding
• Financial reports and interpretations
• Product launches and branding methodologies
• Understanding marketing strategies
• PR communications and materials
• Strong customer service
Experience
Retail Service Consultant at Jacob
August 2013 - Present (9 months)
• responsible for creating a unique in-store shopping experience
• personalized service approach bearing in mind the clients individual needs
• contribute to the store's success through professionalism, fashion industry savoir faire and customer service
expertise
Coordonator Departament Online at Young Professionals Club
January 2013 - May 2013 (5 months)
• Promote the image of project online;
• Attracting sponsors and partners and sign the contract with them;
• Inform clients and potential clients about our activities through the online environment;
• Preparation of advertising project plan (broadcast media, timing, objectives);
• Analysis and identification of advertising which offers more advantageous forms of promotion;
• Design promotional materials (ads, flyers, deals, videos, etc.).
1 recommendation available upon request
Market Research Analyst at FunDeal Romania
2010 - 2013 (3 years)
Page1
• Gathered statistical data on competitors and examining (prices, sales, data analysis on past sales to predict
future sales)
• Tracked, centralized and submitted reports on sales each week/ month (income external - internal /
performance indicators-KPI)
• Prepared communication packages presentantions for sales staff; developed Facebook profile, Website
(number of users, top offers, the number of visitors, Spam rate, market share and other indicators)
• Customer care - checked and answered emails for collaboration
• Market analysis of all offers in this area
• Database with partners, using CRM software
1 recommendation available upon request
Volunteer Experience
Campaign Manager AIESEC Academy IT School at AIESEC
November 2012 - May 2013 (7 months)
• Responsible for implementation of the promo campaign (online/offline);
• In charge of all online promo activities (Facebook, newsletters, alternative ways to promote the project
using Social Media);
• In charge of all offline promo activities (class presentations, info-desks, promo in the dorm-rooms, etc.);
• Responsible for maintaining contact with the media and keeping track on all media activities.
Team Member Delivery Outgoing Global Internship Program at AIESEC Bucharest
November 2012 - May 2013 (7 months)
• Help the GIP participants use the myaiesec.net platform;
• Goal setting with the GIP participants;
• Based on the profile and wishes of every GIP participant, present them opportunities of
internships;
• Develop a continuous strategy for one GIP sub-program;
• Develop partnerships with other NGOs;
• Constantly completes KPI Internal Tool.
Education
Academy of Economic Studies
Bachelor's Degree, Marketing, 2009 - 2012
Activities and Societies: www.ase.ro
1 recommendation available upon request
College of Post and Telecommunications
High School, Communications Technologies/Technicians and Support Services, 2005 - 2009
Page2
Honors and Awards
Competition Case Study 2012
VWI ESTIEM Bucharest
December 2012
NICULESCU Publishing 2012 - Developed a national system for promoting and selling textbooks in schools
in Romania - Winner of 1st place
Project Snow-Show
DECATHLON
December 2012
Created plan project “Snow-Show” in DECATHLON store located in Iuliu Maniu, Bucharest, Romania.
International Competition rural tourism projects EDEN 2012
EDEN 2012 (UE)
July 2012
Competition rural tourism projects EDEN 2012 - "European Destinations of Excellence" in the European
Union represented Perisani Town, Valcea County, Romania - Winner of 5th place.
Certifications
Microsoft Office
Pilot Assistance Center Online December 2010
Marketing events
Pilot Assistance Center Online February 2011
Marketing data analysis using SPSS
Pilot Assistance Center Online December 2012
Communication Techniques
Akcees Entrepreneurship Education November 2012
Skills & Expertise
Direct Marketing
International Marketing
Marketing Research
Survey Research
Marketing Communications
Online Marketing
Online Research
Social Media Marketing
Page3
SPSS
Google Adwords
Corel Draw
Photoshop
Dreamweaver
Databases
Microsoft Office
Market Share Analysis
Consumer Behaviour
Development of strategic marketing plans
Marketing Management
B2B Marketing
CRM
Online Advertising
Social Networking
Email Marketing
Social Media
Market Research
Data Analysis
Digital Marketing
Magento
Event Planning
Competitive Analysis
HTML
Web Analytics
Marketing
Strategy
Sales
B2B
Google Analytics
Analysis
SEM
Market Analysis
Analytics
SEO
Market Planning
Negotiation
E-commerce
Advertising
Entrepreneurship
Marketing Strategy
Languages
English (Professional working proficiency)
Romanian (Native or bilingual proficiency)
Spanish (Elementary proficiency)
Page4
Courses
Market Research Analyst
FunDeal Romania
Excellent Personal Development
Independent Coursework
Goal Settings
Time Management
Sales and Negotiation
Creativity
Public speaking
Financial education
Interests
Digital Marketing, marketing strategic, professional networking, photography, travel, books
Page5
Ana Maria Macovei
Marketing specialist
**.*******@*****.**
3 people have recommended Ana Maria
"I found Ana to be very responsible and hard-working, conscientious, and dedicated person for the project
"Chance for The life's role". Very detail-oriented and focused on getting the job done. I am confident that Ana
will grow into a successful marketer in the future."
Dragos Barbalata, Founder and President, Young Professionals Club, worked directly with Ana Maria at
YPC
"Ana is a very proactive and enthusiastic person, she's very receptive as well and willing to learn and achieve
new performences. She's also a dedicated person and very focused on details, ready to help her colleagues in
need. She's really an "asset" for any company, fulfilling with her pleasant presence and professional
oriented."
Maria Dumitrica, Online Project Manager, FunDeal Romania, worked directly with Ana Maria at
Rebate Networks
"Ana Maria was one of my students and she completed BA in Marketing with a very high GPA score. Ana
Maria attended the Marketing Communication course, at which she excelled. Ana Maria was involved in
every project and gave her best in order to achieve the best results."
Florin Tudor Ionescu, Associate Professor, Ph.D., Academy of Economic Studies in Bucharest, taught
Ana Maria at Academy of Economic Studies
Contact Ana Maria on LinkedIn
Page6
Contact this candidate