Project Manager Marketing

Sindhuri Kollamuri

********.*********@*****.***

Mobile: (91-992*******

Date of Birth: 06-12-1986

Passport: Yes (valid till November 2021)

Executive Summary:

Over 5.7 years of experience in Digital Marketing, Search Engine

Optimization, Social Media optimization, Project Management, & Account/Client

Management for clients across the globe.

Gathered Business, Marketing & Functional requirements, analyzed marketing

campaign needs in one on one calls with client's marketing team & designed

digital marketing campaigns.

Highlight risk related to digital marketing campaign as well as constraints

to Execution team.

Oversee campaign execution and coordinate with campaign execution team and

the Brand.

Internet marketing to deliver promotional marketing messages to consumers,

email marketing, search engine marketing, social media marketing and display

advertising.

Customize and present the best SEO (Search Engine Optimization) strategy to

the given client's time-frame, resources.

SEM (Search Engine Marketing) - bringing traffic by purchasing ads on search

engines.

SMM (Social Media Marketing) - commercial promotion conducted through social

media websites (Twitter, Facebook, LinkedIn).

Professional Experience:

Accenture, Mumbai, India. July-2012 - current

Campaign Specialist/Analyst

Understand the campaign requirements from concierge and relate to RB

(Relationship Builder Tool) functionality

Review timelines for campaign build with Concierge.

Highlight risk related to campaign build like RB issues, segment or RB

constraints to Concierge

Own Campaign Execution and coordinate with Concierge.

Simplify campaign build by using RB features and reduce TAT.

Be an expert on RB features and understand common issues and impact

Understand any custom RB features for advance CRM programs

Raise incidents related to RB functionality to Teradata support

Provide data counts as per defined segment

Makmedia & Creations, Mumbai, India. Mar 2010 - April 2012

SEO Team Member

SEO and SMO

SEO to improve organic search rankings in SERPs by increasing the

website content's relevance to search terms.

Customize and present the best SEO strategy given to client's

time-frame, resources.

Analyze client's competitors' website to determine strategy for gaining

competitive edge.

Researching and identifying keywords that will increase traffic relevant

to client's business.

Restructure client's website for efficient and improved visibility of

important information for visitors and search engine spiders.

Analyze and tweak the website based on traffic trends, ranking trends

and perceived changed to search engine algorithms.

Incorporate Google analytics code on client website.

Interpret and analyze the statistics collected by the Google analytics.

Analyze the statistics collected by Web Trends.

Blogging and article writing for the websites.

Paid link Building.

Updating the client about the progress of his campaign.

Creating Twitter handles

Facebook Fan pages

Creating and Sending News Letters

PPC

Picking up the right targeted keywords for PPC Campaigns.

Development of attention grabbing creative like titles and description

for the PPC Ads creation.

Maintaining the cost per click (CPC) at low levels by focusing on less

competitive yet targeted keywords.

Tracking the campaign results on a daily basis. With focus on the major

variables like click through rate (CTR) and cost per click (CPC).

Updating the client about the progress of his campaign.

Puretech Internet Ltd., Mumbai, India.

SEPT 2009 - MARCH 2010

Organic Search Marketing Executive

SEO to improve organic search rankings in SERPs by increasing the

website content's relevance to search terms

Paid Link Building

Competitor analysis to find the strategy used.

Constant communication with the client regarding his website's progress.

Interpret and analyze the statistics collected by the Google analytics.

Analyze the statistics collected by Web Trends.

Convonix Inc., Mumbai, India.

Assistant Project Manager July 2008 - Sep

2009

SEO to improve organic search rankings in SERPs by increasing the

website content's relevance to search terms.

Website Analysis for SEO strategy given to client's time-frame,

resources.

Identifying keywords that will increase traffic relevant to client's

business.

Restructure client's website for efficient and improved visibility of

important information.

Analyze and tweak the website based on traffic trends, ranking trends

and perceived to search engine algorithms.

Incorporate Google analytics code on client website.

Interpret and analyze the statistics collected by the Google analytics.

Paid Linking Building

Education:

BE in Computers [June 2008]

Mumbai University (63.6%, First

Fr.C.R.I.T (Fr. Conceicao Rodrigues Institute of Technology, Class)

Navi Mumbai, india)

HSC [June 2004]

Maharashtra State Board

Fr.Agnel ( Navi Mumbai, India) (82.50%)

SSC [June 2002]

Maharashtra State Board, (84.13%)

Fr.Agnel ( Navi Mumbai, India)

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